QR Codes in Legal Marketing

QR Codes In Legal MarketingYou Only Get One First Impression

James AlexanderChief Executive Officer

Vizibility Inc.154 Grand StreetNew York, NY 10013

+1 212 380 3400 [email protected] vizibility.com/james

http://jobs.aol.com/articles/category/hot-job-sites/

http://www.accountingmarketing.org/

Copyright © 2011 Vizibility Inc. – U.S. Pats. 7,831,609 and 7,987,173. Other Patents Pending.

Our Agenda for Today

The Basics• What is a QR code? • How do people use them?• How is a QR code created? Can anyone create one?• Why now?• Are they really being used?

7 Strategies for Using QR Codes In Marketing• Mobile…Mobile…Mobile• Only One QR Code Please• The URL Matters• The Good, the Bad and the Ugly• Brand It?• The Call to Action• Uh…You Need an Internet Connection

QR Codes & Legal Marketing• Benchmarking: Core Statistics• QR Codes Are a Powerful Branding Tool for Lawyers• QR Codes for Professionals Require a Special Approach


ABOUT JAMES ALEXANDER

Vizibility helps professionals control, organize and share their online identities. In early 2011, the company introduced QR codes as part of its online identity management platform for professional services firms.

James founded two technology companies in the 1990’s. Before starting Vizibility in 2009, he spent seven years in senior management at Adobe.

He’s the guy with two first names…”James” “Alexander”. The inspiration for Vizibility hit when people couldn’t find him in Google.

About James Alexander


A Special Offer

Get One FREE!

Vizibility is available to do this session

as a private seminar for your staff and

professionals in person or as a webinar.


What is a QR Code?

Quick Response (QR) codes were created by Toyota subsidiary Denso Wave in 1994.

Numeric Only Max. 7,089 characters

Alphanumeric Max. 4,296 characters

Binary (8 bits) Max. 2,953 bytes

Kanji/Kana Max. 1,817 characters

A standard UPC Code can contain up to 12 numbers.

Microsoft TAGQR Code


Anatomy of a QR Code

• Finder Pattern - Enables scanners to identify the QR Code. Alterations can prevent scanners from reading the code.

• Format Info - What scanners read first when the code is decoded. It contains the mask pattern and error correction rate of the code.

• Timing Pattern - White and black modules (pixel element) are alternately arranged to determine the coordinate. The timing pattern is placed between two finder patterns in a QR code.

• Version Info - Identifies the version of the QR Code. Data storage capacity and error correction levels vary by version.

• Encoded Data - data that needs to be interpreted by the scanner.

• Alignment Pattern - Enables QR Code scanners to correct for distortion when the code is bent or curved. Distortion and alterations to this pattern is not recommended

• Quite Zone - Space left around the QR Code for optimal readability. It is suggested that quiet zones are 2-4 modules wide. A module is the single smallest pixel element of the QR Code.


How Do People Use Them?

• Print Ads• Packaging• Business Cards• Brochures• Signs• Art• Events• Games• Yes…even Tombstones


How Is A QR Code Created? Can Anyone Use Them?

• The use of QR codes is free of any license. The QR code is clearly defined and published as an ISO standard. Denso Wave owns the patent rights on QR codes, but has chosen not to exercise them.

• The term “QR code” is a registered trademark of Denso Wave Incorporated.

• A Google search for “QR code generator” yields 6.9 million results.

ZXing – Simple to use interface (no advanced options).Delivr – Another simple to use interface (no advanced options).SnapMaze – Few types however allows color choices.RACO – For advanced users, not very simple to use.SparqCode – Simple to use however put their branding on the QR Code.BeQRious – Simple and has many options. Allows you to put your logo into the code.Bosqweb – Several options including social media.AT&T Create-A-Code – Requires registration to use.ConnectMe QR – Creates a mobile page with your contact info.GoQR.me - FavoriteItsMyURLs – Sort of the MySpace of QR codes.Jumpscan – Creates a mobile page with all your contact and social info.Kaywa – Simple. URL, Text, SMS and Phone only.Likify – Creates a QR code that goes to a like button for your FB Page.Mobilefish – Advanced QR code generator.MyQR – Simple. URL, Text, Contact Card and Map only.QReate & Track – Simple to use with plenty of info. Also allows for tracking.QRMobilze – FavoriteQRStuff - FavoriteQuickmark – Many options to choose from.Qurify – Only does text. Nothing else.SmallQR – Creates a short link QR code.Social QR Code – Requires registration. Creates QR codes for social media.SPARQcode – Many options. Also creates a social media box.TapReader – Simple. Creates several commonly used items.Tagginn - QR Code & MS TAG Generating with Tracking AnalyticsTag.cx – Offers a Free APIQR Pro – Profile Exchange, Reader and Creator of QR 2D Barcode Profession Version in iPhone ($1.99)

Courtesy 708media.com

http://zxing.appspot.com/generator/

http://delivr.com/qr-code-generator

http://www.snapmaze.com/

http://www.racoindustries.com/barcodegenerator/2d/qr-code.aspx

http://www.sparqcode.com/static/maestro

http://www.beqrious.com/qrcode/create

http://www.bosqweb.net/en/QR-code-generator

http://www.createacode.att.mobiletag.com/

http://connectmeqr.com/

http://connectmeqr.com/

http://itsmyurls.com/

http://jumpscan.com/

http://qrcode.kaywa.com/

http://www.likify.net/

http://www.mobilefish.com/services/qrcode/qrcode.php

http://myqr.co/

http://app.qreateandtrack.com/#/create/event

http://app.qreateandtrack.com/#/create/event

http://www.quickmark.com.tw/En/qrcode-datamatrix-generator/?qrStructure

http://www.qurify.com/en/

http://www.smallqr.com/

http://www.socialqrcode.com/

http://www.sparqcode.com/

http://tapreader.com/qrcode.html

http://www.tagginn.com/

http://tag.cx/

http://itunes.apple.com/us/app/id436732207?mt=8


Why Now?

• Marketers are spending tens of millions of dollars in the U.S. promoting QR codes as part of their engagement strategies.

• QR code reading applications are virtually ubiquitous:→ Android: QR codes can be used in Google's mobile Android operating

system via both their own Google Goggles application or 3rd party barcode scanners like Zxing or Kaywa.

→ Nokia: The Symbian operating system features a barcode scanner which can read QR codes.

→ Apple iOS: A QR code reader is not natively included, but more than fifty paid and free apps are available with both scanning capabilities and hard-linking to URI.

→ BlackBerry: The App World application can natively scan QR codes and load any recognized Web URLs on the device's Web browser.

→ Windows Phone 7: Following an upcoming update (as of 2011), Windows Phone 7 will be able to scan QR codes through the Bing search app.


Are They Really Being Used?

In a sign of growth for the technology, some 14 million people in the

U.S. — more than twice the population of Massachusetts — used a

QR code in June, according to a new report.

Those people, representing 6.2% of the total mobile audience in the

U.S., scanned a QR or bar code on their mobile device, comScore

estimates. The report also showed that QR code users are more likely

to be male (60.5%), between the ages of 18 to 34 (53.4%) and have a

household income in excess of $100,000 (36.1%)

Magazines and newspapers are the preferred vehicle for scanning QR

codes (49.4%), followed by product packaging, (34.3%). The

preferred place to scan was at home (58%) and then retail stores

(39.4%).

ComScore’s report was based on a sample of 14,452 adults. The study

was the first time comScore measured QR code use. Mashable: August 12, 2011


Case Study: Kellogg’s Crunchy Nut Campaign

• Who: Kellogg’s• What: Crunchy Nut Brand• When: Q1 2011• Strategy: Create more

engagement with the brand via mobile.

• Target: Single men between the ages of 18 and 35, who were mainly college students.

• Tactics: Placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.

• Results: 40,000 QR scans and 6,000 texts to the mobile site, resulting in 38,000 videos played and 50,000 page views.

http://bloggertone.com/marketing/2011/07/04/what-can-kelloggs-qr-code-campaign-teach-us-about-marketing/kelloggs-qr-code/


7 Strategies for Using QR Codes In Marketing

1. Mobile…Mobile…Mobile2. Only One QR Code Please3. The URL Matters4. Size Matters5. Brand It?6. The Call to Action7. Uh…You Need an Internet

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http://www.legalpracticepro.com/wp-content/uploads/2011/04/qrcode.334690.png


7 Strategies: Size Matters




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QR Codes & Legal Marketing

• Benchmarking: Usage Statistics

• QR Codes Are a Powerful Branding Tool

• QR Codes for Professionals Require a Special Approach


QR Codes & Legal Marketing: Benchmarking

Source: Vizibility Inc.http://infographics.vizibility.com











QR Codes Can Be a Powerful Branding Element


QR Codes Can Have a Non-Mobile Counterpart


QR Codes & Legal Marketing

• Benchmarking: Usage Statistics

• QR Codes Are a Powerful Branding Tool

• QR Codes for Professionals Require a Special Approach• Scalable for the Firm• Easy Management of QR

Codes• Tracking, Metrics & Alerts• Mobile & Non-mobile• Privacy Protections


Lawyers at Leading Firms Are Using Vizibility


A Firm-wide Platform for Identity & QR Code ManagementBasic Feature


A Special Offer

Get One FREE!

Vizibility is available to do this session

as a private seminar for your staff and

professionals in person or as a webinar.

Sean Dillon+1 866 380 3400 [email protected]

QR Codes In Legal MarketingYou Only Get One First Impression

James AlexanderChief Executive Officer

Vizibility Inc.154 Grand StreetNew York, NY 10013

+1 212 380 3400 [email protected] vizibility.com/james

http://jobs.aol.com/articles/category/hot-job-sites/

http://www.accountingmarketing.org/

Technology

QR Codes in Legal Marketing