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QR Codes in the Marketing Mix
John Foley, Jr.9/22/2011
Congressional Country Club
QR Codes in the Marketing Mix
John Foley, Jr.9/22/2011
Congressional Country Club
Copyright 2011. interlinkONE, Inc.
John Foley, Jr.John Foley, Jr.• Grow Socially, Inc –
Support Services• Online Marketing/Social
Media• Plan, Manage, Execute and
Measure
• interlinkONE – Software (SaaS)• Enterprise Marketing
Management Software• Plan, build, manage,
execute and measure all marketing activities
Happy Birthday 15 Years!
I love Mar(H)ketin
g!
Copyright 2011. interlinkONE, Inc.
AccoladesAccolades
Copyright 2011. interlinkONE, Inc.
Before I Begin …Before I Begin …Before I Begin …Before I Begin …
@johnfoleyjr
ON!
Copyright 2011. interlinkONE, Inc.
What’s on the AgendaWhat’s on the Agenda
• Marketing 101• QR Codes – Why Should We
Care?• Creation and Design• Best Practices for
Implementation • Answers to Common Questions
Copyright 2011. interlinkONE, Inc.
March SeminarMarch Seminar
EmailEmail SMS / TextSMS / Text PrintPrint
Invitation EmailInvitation Email Invitation TextInvitation Text Direct Mail Invitation
Direct Mail Invitation
PURL / Response Page
PURL / Response Page Reply TextReply Text PURL
/ Response PagePURL
/ Response Page QRCODEQRCODE
- Week Follow-Up -
Reminder EmailReminder Email Reminder TextReminder Text Reminder Direct Mailer
Reminder Direct Mailer
PURL / Response Page
PURL / Response Page Reply TextReply Text PURL
/ Response PagePURL
/ Response Page Call CenterCall Center
Measuring Response Rates
Email vs. Text vs. Print0
500
22% You’re Invited!
6% Win a FREE gift!
47% Check out our March Seminar
25% Are you interested in attending?
Measuring Subject Lines
Sample, Multi-Channel Campaign
Sample, Multi-Channel Campaign
Copyright 2011. interlinkONE, Inc.
DataDataDataData
Copyright 2011. interlinkONE, Inc.
QR Codes: QR Codes: Why Should Why Should We Care?We Care?
Copyright 2011. interlinkONE, Inc.
Results of USPS PromotionResults of USPS Promotion
• “Nearly one third of all Standard Mail in the past two months contained a QR code”
Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/
Copyright 2011. interlinkONE, Inc.
The Game-ChangerThe Game-Changer
Copyright 2011. interlinkONE, Inc.
July 2011 StatisticsJuly 2011 Statistics
58% of Americans between the ages of 25 and 34 now own a smartphone.
68% of smartphone owners access the internet/email on their handheld daily.
Source: Pew Internet research and American life Project
Copyright 2011. interlinkONE, Inc.
Knowledge is SpreadingKnowledge is Spreading
• “Almost half of all smartphones have downloaded an app capable of scanning a QR code”
Source: InternetRetailer.com: http://ilnk.me/9c89
Copyright 2011. interlinkONE, Inc.
Meet the QR CodeMeet the QR Code
42967089
Copyright 2011. interlinkONE, Inc.
Proprietary vs Non-ProprietaryProprietary vs Non-Proprietary
Copyright 2011. interlinkONE, Inc.
Year of Birth = 1994Year of Birth = 1994
Term - QR code is a Registered Trademark - Denso Wave, Incorporated.
Copyright 2011. interlinkONE, Inc.
QR = “Quick Response”QR = “Quick Response”
Copyright 2011. interlinkONE, Inc.
Applications for ScanningApplications for Scanning
Copyright 2011. interlinkONE, Inc.
Solution in ActionSolution in Action
Magazines
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Solution in ActionSolution in Action
Copyright 2011. interlinkONE, Inc.
Something differentSomething different
Copyright 2011. interlinkONE, Inc.
QR Codes: QR Codes: Creation & Creation & DesignDesign
Copyright 2011. interlinkONE, Inc.
Creation OptionsCreation Options
Copyright 2011. interlinkONE, Inc.
What To Look for In a Creator
What To Look for In a Creator
• Can you change the URL?• Does the solution shorten the
URL?• Bulk-Upload Capability• Measurement and Tracking?
Copyright 2011. interlinkONE, Inc.
QReateAndTrack.comQReateAndTrack.com
Copyright 2011. interlinkONE, Inc.
QR Options Other than URLs
QR Options Other than URLs
Copyright 2011. interlinkONE, Inc.
Simple vs. ComplexSimple vs. Complex
Copyright 2011. interlinkONE, Inc.
Not Every Pixel is NeededNot Every Pixel is Needed
Copyright 2011. interlinkONE, Inc.
Insert A LogoInsert A Logo
http://ilnk.me/QRLogo
Copyright 2011. interlinkONE, Inc.
Color Choice OptionsColor Choice Options
• Contrast is key!• Test, test, test!
Copyright 2011. interlinkONE, Inc.
Use of Color, Logo, & Pattern
Use of Color, Logo, & Pattern
Tips on how to do this: http://ilnk.me/QRPattern
Copyright 2011. interlinkONE, Inc.
Important! Include Padding
Important! Include Padding
Copyright 2011. interlinkONE, Inc.
Super-Sizedfor Buildings& Billboards
Copyright 2011. interlinkONE, Inc.
Business Card SizeBusiness Card Size
Copyright 2011. interlinkONE, Inc.
Custom QR CodesCustom QR Codes
Copyright 2011. interlinkONE, Inc.
Best Practices Best Practices for for ImplementingImplementing
QR CodesQR Codes
Copyright 2011. interlinkONE, Inc.
Shorten the URL!Shorten the URL!
Copyright 2011. interlinkONE, Inc.
Provide Clear DirectionsProvide Clear Directions
Copyright 2011. interlinkONE, Inc.
Mobilize Your Content!Mobilize Your Content!
Copyright 2011. interlinkONE, Inc.
Mobile Needs…Mobile Needs…
Inquiry Forms
Social Integration
Easy to See & Click
Copyright 2011. interlinkONE, Inc.
Mobile NetworkingMobile Networking
Copyright 2011. interlinkONE, Inc.
Ask – Why Would You Scan?
Ask – Why Would You Scan?
• Provide Directions / Map• Click-to-Call or Click-to-SMS• To Easily Learn Important Details• To Opt-In for More Information
Copyright 2011. interlinkONE, Inc.
Track, Measure, TestTrack, Measure, Test
Copyright 2011. interlinkONE, Inc.
Track, Measure, TestTrack, Measure, Test
Copyright 2011. interlinkONE, Inc.
Examples GaloreExamples Galore
Copyright 2011. interlinkONE, Inc.
QR Codes Make Gardens Grow
QR Codes Make Gardens Grow
Copyright 2011. interlinkONE, Inc.
Interactive Print Leads to Tips
Interactive Print Leads to Tips
Copyright 2011. interlinkONE, Inc.
QR Codes to VOCQR Codes to VOC
Copyright 2011. interlinkONE, Inc.
QR Codes on Direct MailQR Codes on Direct Mail
Copyright 2011. interlinkONE, Inc.
QR Codes for FeedbackQR Codes for Feedback
Copyright 2011. interlinkONE, Inc.
QR Codes for Social TrafficQR Codes for Social Traffic
Copyright 2011. interlinkONE, Inc.
QR Codes on a BlogQR Codes on a Blog
Yes, epic posts do get printed.
Copyright 2011. interlinkONE, Inc.
Inside the MallInside the MallInside the MallInside the Mall
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Copyright 2011. interlinkONE, Inc.
Advanced QRCode features
Advanced QRCode features
Copyright 2011. interlinkONE, Inc.
Bulk/PURLs QR Codes (cont.)
Bulk/PURLs QR Codes (cont.)
QReateAndTrack.com
Copyright 2011. interlinkONE, Inc.
How to Create a Mobile Website
How to Create a Mobile Website
• Custom Code• Third Party Services• Mobile Website Building
Applications
Copyright 2011. interlinkONE, Inc.
Mobile CMS: Product Features
What to look for?
Mobile CMS: Product Features
What to look for?Easily Build Mobile Websites
Color-Scheme Pickers
WYSIWYG Editor
Form Builder
Real-Time Reporting
http://iFlyMobi.com
Copyright 2011. interlinkONE, Inc.
Templates For Different Needs
Templates For Different Needs
Copyright 2011. interlinkONE, Inc.
Easy to Use Admin Features
Easy to Use Admin Features
Copyright 2011. interlinkONE, Inc.
Color Scheme/Picker Options
Color Scheme/Picker Options
Copyright 2011. interlinkONE, Inc.
Mobile FormsMobile Forms-For surveys, inquiries, lead generation, registrations, etc.
-Specify response routing information for each form
Copyright 2011. interlinkONE, Inc.
Don’t Forget FundamentalsDon’t Forget
Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience
Copyright 2011. interlinkONE, Inc.
Download QR Code Tool Kit
Download QR Code Tool Kit
TheQRToolKit.com
Copyright 2011. interlinkONE, Inc.
Ask ColorNET Sales Team!Ask ColorNET Sales Team!
They love QRCodes!
Copyright 2011. interlinkONE, Inc.
Contact MeContact Me
iFlyMobi.com
QR Code
Copyright 2011. interlinkONE, Inc.
Thank You!Thank You!
• Questions?
Copyright 2011. interlinkONE, Inc.
How Can interlinkONE Help?How Can interlinkONE Help?
• QReateAndTrack.com
• iFlyMobi.com
• Call us with questions!978-694-9992