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Marc Benioff's keynote at Cloudforce Japan 2012. "Business is Social."
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Marc BenioffChairman, CEO
BECOME A CUSTOMER COMPANY:CONNECT WITH YOUR CUSTOMERS IN A WHOLE NEW WAY
@beniofffacebook.com/[email protected]
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Become A Customer Company: Connect with Your Customers in a Whole New Way
Connected Partners
Connected Employees
Connected Products
Connected Customers
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Our Mission:Cloud Computing Driver, Catalyst and Evangelist
Mainframe
Enterprise Cloud Computing
Client/Server
Today1960s 1980s3
#1 in Cloud Computing and Customer Relationship Management
#1 Cloud Computing
Sales, Service, Marketing
Innovation 2011, 2012
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350,000+Hours Service
1%Time Equity Product
$40 Million+Grants
16,000Non-profit Organizations
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Salesforce.com Commitment to Japan
New Of!ceNew Tokyo Data Center
New Investments
JP Tower Marunouchi
1H 2013
1 Year Anniversary1B+ Transactions/Day
Globally
New Customer Growth
Sumitomo Corporation
5400+ Customers80% of Top 70
Japanese Companies
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First Enterprise Cloud Company to Reach $3 Billion
$3BRevenue Forecast FY13
Fastest Growing Top 10 Software Company
201220112010200920082007200620052004
~8% of Revenue
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Post-PC Revolution: “The End of Wintel”
1960s
Mainframe
1980s
Server
Today
Cloud
SNA LAN/WAN LTE
Terminal PCTouch
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The Computing Revolution
Source: Asymco, “The Rise and Fall of Personal Computing”
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1960sMainframeComputing
1970sMini
Computing
1980sClient ServerComputing
1990sCloud
Computing
2000sMobile
Computing
2010sSocial
Revolution
x 10x 100x 1,000x 10,000x 100,000x
The Computing Revolution
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Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
social users4.5 Billion50M+ Fans
2M+ mentions in one day
The Social Revolution
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The Touch Revolution
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The Local Revolution
Geo-aware Devices
Locate Your Customers
Integrated with Apps
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The Cloud Revolution
Enterprise Cloud Computing
Source: Gartner, Inc., Forecast: Public Cloud Services, Worldwide, 2010-2016, 3Q12, September 24, 2012
$111 Billion Industry in 2012
18% YOY Growth
Salesforce.com: #1 Cloud Vendor
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The Customer Revolution
Cloud
Enterprise Cloud Computing
TouchSocial Local
Your Customer
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Are You Connected to Your Customers in a New Way?
Your Customers, Employees, and Partners Are Connected
Are You a Customer Company?
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Getting Closer to Customers
Other
Business Leader Priorities
Source: 2012 IBM Global Study
88% of business leaders
Priority #1: Becoming a Customer Company
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Become A Customer Company: Connect with Your Customers in a Whole New Way
Connected Partners
Connected Employees
Connected Products
Connected Customers
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Salesforce: Customer Company Architecture
Social Front-End
Cloud, Social, Touch
Marketing AppExchangeService Work.comSales
Database.com
Data.com
Iden
tity
Salesforce Platform
HerokuForce.com Site.com Touch
AppExchange Apps
ERP
Any System
Finance
Back-end SystemsAny Social Network
Chatter Chatter Communities
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Thank you.
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