Cloudforce Essentials Dublin Keynote

Today’s Sponsoring Partners

Thursday, 30 August 12

SPECIAL OFFER for Cloudforce attendees: Attend Dreamforce ’12 for just $799Register by July 6 for special savings with code MKDCLDFRCEES | www.dreamforce.com




David DempseySVP, Global Renewals


Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2012 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended April 30, 2012. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.



Identifying Today’s Attendees

Yellow Customer

Red New to Salesforce.com

Blue Partner

Green Press / Analysts

Black Salesforce.com Employees





CHRIS CIAURI, SVP EMEA

WELCOME TO THE SOCIAL ENTERPRISE@cciauri#cloudforce


Our Mission: Cloud Computing Driver, Catalyst & Evangelist

Enterprise Cloud Computing

1960sMainframe

1980sClient/Server

Today

Thirteen Years of Customer Success


Our Mission: Cloud Computing Driver, Catalyst & Evangelist

Enterprise Cloud Computing

1960sMainframe

1980sClient/Server

Today

Thirteen Years of Customer Success


First Enterprise Cloud Company to Reach $2B Annual Revenue (FY12)


First Enterprise Cloud Company to Reach $2B Annual Revenue (FY12)

54 Billion Transactionsper Quarter

$3 BillionExpected Annual Revenue Run Rate for FY13

#1World’s Most Innovative Companies

#27World’s Best Places to Work

8,000+ Employees


20,000+ Successful Customers Across Europe


12 Years of Customer Success in Ireland


1% timeequityproduct

14,000 non-profit organisations

2,000 European organisations

320,000+ hours service

$30 million+ grants

ShareTheModel.org


1% timeequityproduct

14,000 non-profit organisations

2,000 European organisations

320,000+ hours service

$30 million+ grants

ShareTheModel.org


Ten Year Computing Cycles10X more users with each cycle


Ten Year Computing Cycles10X more users with each cycle

1960’s Mainframe Computing

Data Management Apps

1970’s Mini Computing

Business Logic Apps

1980’s Client/Server Computing

Process Automation Apps

2000’s Mobile Cloud Computing

Mobile Apps

1990’s Desktop Cloud Computing

Web Apps

2010’s SocialRevolution

Social Apps


2011: Year of Social Revolution


Social Revolution: Social Networking Surpasses Email


Social Revolution: Social Networking Surpasses Email

Social Users

Email Users

2007 2008 2009 2010 2011

1.9 billionsocial users


Social Revolution: Social Eats the Web

2007


Social Revolution: Social Eats the Web

20072008

20092010

2011

Social Network Usage

Rest of the Web Usage 8 hoursper monthon social media


Social Revolution: Facebook is the New Corporate Homepage


Social Revolution: Facebook is the New Corporate Homepage

Jun 2010Dec 2010

Jun 2011Dec 2011

Fortune 100 Facebook Growth

Fortune 100 Web Growth 123% growth


Social Revolution: Next Generation Devices Changing How We Access the Web


2013E

2007 2008 2009 2010 2011 2012E

2006

1.8 billionmobile devices by 2014

2014E

Tablets

Smartphones

Laptops

Desktop

Social Revolution: Next Generation Devices Changing How We Access the Web


Social Revolution: Products Now Connected to Social Networks


Social Revolution: Products Now Connected to Social Networks

3.5 BillionNetworked Products

1.8 BillionNetworked Computers

Total of 5.3 Billion Connected Devices2014


But the social revolution has created a social divide.


The Social Divide: Customers and Companies

What about your company?

Your customers and employees are social.


How does your enterprise bridge the social divide?


Delight Your Customers and Employees in a Whole New Way



SOCIAL ENTERPRISE

Social Profile



SOCIAL ENTERPRISE

Collaborate

Work

Extend

Employee Social

Network



SOCIAL ENTERPRISE

Customer Social Network

Market

Sell

Service


SOCIAL ENTERPRISE

Social Profile

MarketCollaborate

Work

Extend Sell

Service

The Social Enterprise Delivered



Carl DempseySenior Director, Sales Engineering

@carl_dempsey


Employee Social

Network

Collaborate

Collaborate

SOCIAL ENTERPRISE


Global leader in Air Freight

13% of total AF KLM revenue

254 destinations, 111 countries

Social Enterprise transformation: Cross-departmental, global, Social Collaboration

Collaborate

Air France KLM Cargo & Martinair Cargo Collaborate with Chatter


Collaborate


Chatter is the Leader in Enterprise Collaboration

Secure, private collaboration

150,000 active Chatter networks

30% reduction in customer email

2011 Apple App of the Year

Collaborate


Collaborate

Xabier OrmazabalDirector, Product Marketing@xormazabal

Stephen GrantSenior Sales Engineer@sgrant911

DEMONSTRATION


GERRY MURRAYPublic Sector Director, Ireland

SellCollaborate


Extend Sell


SOCIAL ENTERPRISE

Work

Employee Social

Network

Work


Spotify Was Born Social

Social, music sharing platform

3 million+ subscribers

500+ worldwide employees: growing rapidly

Transparent, social employee culture

Work


Work


Spotify Embraces Rypple to Motivate Employees

Work Better, Together

Social Performance Management

Social: Bottoms-up, not top down

Transparent: Performance, not politics

Real-time: Not once a year

Work


SOCIAL ENTERPRISE

Extend

Employee Social

Network

Extend

Sell


Sell


Founded in 1907 in Haute-Savoie, France

Leading ski & mountain sport equipment manufacturer

Manufacturing returned to France in 2010

Social Enterprise Transformation: #1 Ski Brand on Facebook

Rossignol Transforms into a Global Social Enterprise

Extend Sell


Extend Sell


Rossignol Builds a Social Front Office with Force.com

#1 Cloud Platform (IDC)

Proven with 100,000+ customers

400% productivity improvement

108% ROI

Extend


Rossignol Increases Sales Productivity with the Sales Cloud

Sell

World’s #1 Sales Application

Mobile: Access from any device

Market leader: Gartner and Forrester

33% higher productivity for customers


Extend Sell

DEMONSTRATION


PAUL CARROLLBusiness Development

Director

Extend


WELCOME TO THE SOCIAL ENTERPRISE



SOCIAL ENTERPRISE

Sell


Sell


O2 Reaches More Customers as a Social Enterprise

Leading provider of communication services in UK and Ireland

Over 23 million customers

11,000 employees

450 retail stores

Social Enterprise transformation: Revolutionised selling with social media to reach new customers

Sell


Sell


O2 Increases Sales Productivity with the Sales Cloud

Sell

World’s #1 Sales Application

Mobile: Access from any device


33% higher productivity for customers



SOCIAL ENTERPRISE

Service

Service


Activision Connects Gamers with Social Gaming

Service

#1 video game publisher

Call of Duty, Guitar Hero, Skylanders

$4.8B in revenue

8,000 employees

Social Enterprise transformation:Single social profile24/7 social serviceSocial games


Service


Activision Increases Customer Satisfaction in the Service Cloud

Service

Customer Service for the Social Enterprise

17,000+ customers


Integrated support with social media

36% higher customer satisfaction


MICHAEL COUGHLANHead of IT

Extend


SOCIAL ENTERPRISE

Market


Market


HP is Making the Transformation to a Social Enterprise

Market

World’s #1 technology company

$127B in revenue

325,000 employees

#11 on Fortune 100

Social Enterprise transformation: Social employees and social products


Market


HP Markets at the Speed of Social

Market on all social channels

Heroku: Customer social apps

Radian6: Social monitoring

Site.com: Social websites

Market


SOCIAL ENTERPRISE

Social Profile

MarketCollaborate

Work

Extend Sell

Service

The Social Enterprise Delivered


Why Isn’t the Car My Friend?Why Isn’t the Car My Friend?

Connecting people, cars, dealerships, and manufacturers

in a social enterprise.



Toyota Social Enterprise

Toyota Friend Facebook

Dealers/Distributors

Chatter for 320,000

Employees

Toyota Friend Website

1-800-4-My-Toyota

Toyota Friend Youtube

Toyota Friend on Twitter

Toyota Friend on mixi

Toyota Vehicles

Toyota Friend Mobile

Manufacturing/Finance

Social Customer Profile

Employee Social Network Customer Social Network


ERP

Trusted, Multi-tenant Infrastructure

Database.com

Chatter

Heroku

Data.com

Force.com

Sales Service Marketing Work

Any Social Network

Social Enterprise Architecture

Finance

Any System

AppExchange Apps

Social Front-end

Back

-end

Sys

tem

s


Social Revolution: High Return for Social Enterprises


Social Revolution: High Return for Social Enterprises

Social Enterprise Benefits

+63%Marketing

Effectiveness

+35%Customer Support

Efficiency

+48%Qualified

Leads

+24%Revenue

+50%Customer

Satisfaction


Coming Up Next

12:15 – 13:30 Networking Lunch in the Social Enterprise Expo

13:30 – 14:30 Breakout Sessions: 1: Salesforce for SMEs: Manage customers and grow your business (4th Floor)

2: Getting the most out of the salesforce.com Foundation programme (6th Floor)

3: Customer Service for the Social Enterprise (4th Floor)

Please take a moment to complete the online feedback form which will be emailed to you today – thanks!


Open the Door to the Social Enterprise


THANK YOU#cloudforce

@cciauri@carl_dempsey@xormazabal@sgrant911


SPECIAL OFFER for Cloudforce attendees: Attend Dreamforce ’12 for just $799Register by July 6 for special savings with code MKDCLDFRCEES | www.dreamforce.com



