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  • 1. Salesforce1 Platform Welcome to Salesforce1 #Salesforce1 @SalesforceJapan

2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements. Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer. 3. 3 SNSCIO 1000Global Users (MM)Social NetworkingCIOUsersEmail Users750500250 11/063/077/0711/07Source: Comscore, 20103/087/0811/083/097/0911/093/107/10 Morgan Stanley, Tablet Demand and Disruption, February 14, 2011. 4. iOS Android 2 3,000 PC 7,600 2008 Q32009 Q22010 Q12010 Q42011 Q32012 Q22013 Q12013 Q2: Strategy Analytics: Global Smartphone Shipments Hit Record 230 Million Units in Q2 2013 ( 2013 Q2 2 3,000 )(2013 7 ) : Gartner (2013 7 ).4 5. 2017 90% 2013201720% 90% : Gartner Ian Finley (2010 ) 6. 54% 54%60% 40% 26% 20%0%2013 1,300 The rise of the customer-led economy ( )1/2 7. Salesforce1 API Service CloudSales Cloud ExactTarget Marketing CloudAppExchangeSalesforce1 AppSalesforce1 Platform APIs ISVForce.comHeroku1ExactTarget FuelSalesforce1 Platform Services ... 8. API Salesforce1 API APIUI API CRM 10 API Salesforce 230 9. API Salesforce1 35/CRM3 PC16 2013ISV ISVConcurEvernotDropboxHPKenandyServiceMaxeVariantBoxSendGridTAS groupFinancialForceLinkedInFileBoardScanBizCardsDocuSignWorkday 5050020172020 10. CRM 11. Salesforce 1 Chatter MobileSalesforce Touch HTML5Salesforce ClassicLogger ForcepadCRM CRM ToDoToDo 12. Salesforce PlatformISV 13. Salesforce1 Salesforce PlatformISV 14. Salesforce1 Salesforce 1 3 CRM AppExchange Salesforce1 15. demo 16. 17. Salesforce1 18. Visualforce 19. Salesforce1 API 20. New LeadNew Opportunity Convert LeadRequest Pricing Request Competitive SupportSend Evaluation Copy 21. New CaseEscalate Case Close CaseReassign Case Open Work OrderUpdate Severity 22. New Email CampaignLaunch Campaign Add to NurturePost Marketing Asset SMS Clone CampaignLaunch SMS Campaign 23. Time Off RequestApprove Time Off Promote EmployeeUpdate Compensation New Job RequisitionUpdate Job Title 24. New Purchase RequestNew Purchase Order Approve Purchase OrderApprove Invoice Reject InvoiceBudget Request 25. IT Log Help Desk TicketClose Help Desk Ticket IT New IT AssetNew Change Request IT Update LicenseApprove IT Request 26. demo 27. AppExchangeISV 28. AppExchange Web* SalesforceIdentity* 2014 29. AppExchange AppExchange DropboxDocuSignEvernoteWorkdayScanBizCardHPBoxXactlyLinkedInServiceMaxeVariantThe TAS GroupFileboardSendGridFinancialForce BMC RemedyforceConcur...KenandyApttus 30. demo 31. Salesforce1 Platform Salesforce1 Platform() Salesforce1 32. Thank You