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Presented by: John Heffernan Business Development ManagerMediaCo (UK) Ltd – Stand E21
Social Media and Search Marketing
Social Media + SEO= ROI
Agency Insight
• Online Marketing Agency
• Delivering results since 1999…
• Offices in Dundee, Edinburgh & Singapore– Sales coverage: London, Midlands & Dubai
• Focus on strategic online marketing:– Search Engine Optimisation– Pay-Per-Click Advertising– Email Marketing– Content Copywriting / Development– Social Media Integration
Keyword List Creation Targeted Messaging Relevant Landing Page
Reach Relevancy Driving Conversions
SEO: you can influence keywords, messaging and control on page content
Search Engines and SEO
ON PAGEOFF SITE
ON SITE
Internal Links
Linktext
DeepLinks
KEYPHRASES COMPETITORS
SEO Components
Internal Links
Linktext
DeepLinks
Web LinksSocial Bookmarking
Social Networks
Social Mentions
Embedded Video
RSS Syndication
Online Press Releases
Article Marketing
Blog engagement
Off Site Optimisation – Link Building
ON PAGE
ON SITE
Social.Media.co.uk
Picture worth a 1000 words
All Clear?.......................
Off Site Optimisation
www.yoursite.co.uk
Content Syndication
Many Different Syndication Channels….
How the mighty can Fall......
Content is the bedrock of links
• Content syndication– Boost rankings and traffic & ROI
• To get good Links you need Good Content
• To promote effective Social Mentions you need Good content
• To have good SEO Content – you need target keywords!
• Good Content: – Opportunity to “say” more / create more points of entry – More opportunities to optimise / establish your site
as a content authority
Use the phrase in the page title
Create well written copy content
Use Phrase repetition and related terms
Define a clear path – Call to Action…….
Minimise distractions – Focus!
Set a measurable goal
Social Media & SEO – Content “Rules”
Social Media Channels….?
More than just Facebook, Twitter & YouTube!
The 3 P’s of Social Media Optimisation
Presence, Participation & Promotion
Presence: •Originate / Customise / Connect Channels
Participation: •Saying the right thing in the right way in the right channel – Engagement!
Promotion:•Share – Syndicate – Become “Findable”
ConnectIndustry Groups
Easy Content Sharing
Why Use Social Media? - Facebook
Paid Demographic Target Ads
Competitor News
& Fan Pages
TIP: Human Photos have a higher click through rate than Company Logo’s !
Why Use Social Media? - Twitter
- Brand Recognition
- Discover Industry Trends
- Drive Traffic
- Tweet – ups
- Instant Feedback
- Build Connections
- Reach Prospects
Tip: Add Google analytics Tracking to content promoted via Twitter – or it will be lost in the Direct Traffic Pot!
Why Use Social Media? – Linked In
Tip:Public Profile URL: personalise your LinkedIn Profile page by using your name in the URL.
And the latest new kid on the block……
January 2012 – more traffic direct to Websites than LinkedIn, Google+, Reddit and Youtube – Combined!
Facebook without the Whining - But you need an invite!
STOP – Plan your Strategy!
Planning, planning and more planning!
Integrate : Strategy, aim, objectives, targets....Understand your audience - People Buy People!
Brand Reputation: MonitoringListen and then – Join the conversation!
Content is still KING!
Time & Resource........
Social Media Planning .........
Where are their moderators? Why is there no response?
Why are they allowing these comments to stay on their profile page?
Set your Business goals
• Be seen as an authority
• Get customer insight into your product, marketing & services
• Educate, excite and engage customers
• Differentiate your brand from your competitors
• Reach a new / expanded audience
• Encourage word-of-mouth
• Conduct Activity – Increase Visibility
Social Media Content
Either: write something worth reading about or do something worth writing
about..................................Ben Franklin
Tell your story ORHave it told for you!!!
I’m sorry for writing such a long letter …
… but I didn’t have time to write a short one …
How does your Business “fit” with Social Media
Image used from www.athenamedia.ie
Social Media Business Benefits
Used from the “2011 Social Media Marketing Industry Report”
MediaCo – SEO & Social Media
Social Signals and Brand Mentions…..
• Social Signals count towards Search Engine Visibility
• Create interesting Content– Quality not Quantity!
• Video Optimisation– Keyphrase Research
• Social Media Activity
• UGC!– Reviews / Ratings / Photo’s– Videos / Forums / Guest Articles– Hints & Tips / Q & A / Polls / Surveys
Measuring success
• Traffic growth – client visits, time on site
• Conversion & Sales
• Feedback & Interaction
• General online buzz
SEO “Off-Site” – Content development & SyndicationSocial Media – Content development & Syndication
Social Media interaction – generates Links!
So.... Into the future?
• Mobile Search – Social, Local, Mobile…..SoLoMo
• Start with Content – Create more Content and finish with Content– One piece of content CAN make a difference!
(but make it interesting………)
• Let Social Media tools do the work
“If you feel the urgent need to be everywhere at once you’re headed in the right direction”
“..structured well...With quality, unique content…….”
“..if you
produce
great, original content...
On and Off-site…”
Google & Content
“ ..you will rank well.”
