Seo For I O L

SEO for Editors

Mohammad Abdel Kareem

Agenda Agenda Agenda Agenda

1- Reasons for a Website.

2-How People Find Your Website?

3- what is a search engine ?

4- what is search engine sees?4- what is search engine sees?

5- what is the search engine optimization?

6- Importance of SEO.

7- Ranking factors for SEO to raise your Rank .

8- Summarized Recommendations.

Reasons for your Website

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Reading Islam Biblio Islam

Reasons for a Website

� Drive revenue.

� Expand client base.

� Increase customer maintenance.� Increase customer maintenance.

� Improve customer service.

� Improve online brand.

Reasons for a Website

� Shop Front – low overheads.

� Reduced administration.

� Cost effective on a per head basis. Cost effective on a per head basis.

� 24 / 7 service .

� Because my competitor is doing so.

� My friend told me to get one.

How People Find Your Website?

Traffic Sources

٣١%٥٨%

١١% ٠%

www.islamonline.netwww.islamonline.netwww.islamonline.netwww.islamonline.net

Search engine

Direct Traffic

Referring sites

Others

٥١%

٧%

٤٢%

٠%www.Readingislam.comwww.Readingislam.comwww.Readingislam.comwww.Readingislam.com

Search engine

Direct Traffic

Referring sites

Others

٧١%

١٩%

١٠%

٠% www.www.www.www.20202020at.comat.comat.comat.com

Search engine

Direct Traffic

Referring sites

Others

٢٦%٥٩%

١٥%٠%www.biblioislam.comwww.biblioislam.comwww.biblioislam.comwww.biblioislam.com

Search engine

Direct Traffic

Referring sites

Others

What is a search engine

How Do Search Engines Work?

� Spider “crawls” the web to find new documents (web pages, other

Documents) typically by following hyperlinks from websites already In the database.

� Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content.

� Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time).

� Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to ranking factors .

View > Source (HTML code)

Home page IOL

What is Search engine optimization

�SEO = Search Engine Optimization

- Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.

- Refers to the “industry” that revolves around obtaining high - Refers to the “industry” that revolves around obtaining high rankings in the search engines for desirable keyword search terms as a means of increasing the relevant traffic to a given website.

- Refers to an individual or company that optimizes websites for its client. Has a number of related meanings, and usually refers to an individual/firm that focuses on optimizing for “organic” search engine rankings

• It has a positive psychological impact on a visitor.

• Help you create a brand identity.

• Even the ‘brand recall’ would be much higher.

• Increase in targeted on-line traffic.

• Better web site positioning.

• Dominate in competition with your mirror sites.

• Fast measurable ROI.• Fast measurable ROI.

• Increased and boosted product sales and online visibility.

• Lower client acquisition costs.

• Broaden web-marketing share.

• Compete efficiently against larger competitors.

• Continuous Visibility.

• Make the most out of the best tool for advertising.

• The cheapest marketing tool even on the net

� On page optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.

� Off page Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor

On page Factors Off page factors

� On page optimization will not guarantee any top rating within a search engine, only off page optimization can offer that guarantee. However, off page optimization is far more effective WHEN on page optimization is in place.

sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.

�Titles, Headings

� Meta tags

� URLs

� SitemapsMeta tags

� Clean Design

� Navigation

� Content - Keywords

Sitemaps

� Site size

�Outgoing links

On page factors _ Title tags


Tips for effective writing Title Tags

1- Try to place your most important keyword phrase at the beginning of the tag.

2- Use your primary keyword phrase in the title tag at least once.once.

3- Avoid using the same words multiple times.

4- Use plural form of keyword phrases, especially which includes a complete singular word .

5- Use sentence case for keyword phrase but keep prepositions in lower case.


Tips for effective writing Title Tags

6- Keep your title tag limit under 70 to 90 characters, longer sentences won’t give any

7- value but they can be a hurdle in deep crawl of your web page

8- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /

9- Avoid using stopping words such as or, and , with, for, by, etc9- Avoid using stopping words such as or, and , with, for, by, etc

10- Use unique title tag for each page, since each page has unique content

11- Make your title interesting and compelling to the reader to convince them why they should click there.

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Without title tags

On page factors _ Content

Why Content is KingWhy Content is KingWhy Content is KingWhy Content is King????

Since a very early stage of search engine revolution, search engines were able to evaluate website with relevance to their content, though they were not very efficient and intelligent like they are these days, but they were able to read the content at website and content still plays very important role in top ranking positions.

Tips to Integrate Keywords within Web copy

� Use Keywords at the top of the web page, within your selectable text.

� Try to start paragraphs and lines with main keywords

� Use keywords in headings and sub headings

� Top 2,000 characters are the most important characters of every page

� Use keywords as hyper or anchor links

On page factors _ navigation menus

What is Navigation?

� Navigation is a group of links which is created to direct website visitors to different pages of website. It may be horizontal or vertical bar placed at top, bottom, right or left. Navigation is a very important part of any website; it gives guidelines to website visitors and directs them to relevant part of the website.

Tips to create SEO friendly site navigationTips to create SEO friendly site navigation

� Search engine like text base navigation

� Text base navigation is a navigation of selectable textual links

� Text base navigation should be plain

� Avoid using mouse over or text swapping technique to text base navigation

� Image base navigation can be used but with alternate text base navigation at bottom

On page factors _ META Description Tag

What Is The Meta Description Tag?What Is The Meta Description Tag?What Is The Meta Description Tag?What Is The Meta Description Tag?

It’s an HTML tag use to feed description to search engines, it gives description of webpage to search engines, it is declared after title tag of the webpage under head tag.

Example: <meta name=”description” content=“Your Home Page Description”>

Why Is The Description Tag Important?Why Is The Description Tag Important?Why Is The Description Tag Important?Why Is The Description Tag Important?

Description tag is the very important tag, search engines take webpage description through this tag, though search engines don’t give any importance to this tag in their ranking algorithms but this tag can lead searchers to motivate and visit your website.

On page factors _ META Description Tag

Tips To Write Effective Page Description Tag1- Describe your complete webpage in one single line or in a small paragraph2- Forget about keywords, focus on “call to action” words with respect to page relevancy.3- Avoid covering complete website in one paragraph, try to focus on page4- Use unique description tag for each page, since each page has unique content5- Keep your description tag’s limit under 225 to 250 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web pagepage6- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /7- Avoid all capital letter, try to use sentence case8- Use motivational lines so that your listing will be clicked comparatively better than your competitors9-Don’t misguide search engine visitors, write what is available there at the page

�Link popularity

�Anchor text

�Page Rank

�Back links

�Bookmarking

�Forums

�Blogs

� Social network�Back links�Relevancy

�Directories

�Traffic

�Articles

�Press release

OFF Page Factors _ Link popularity

� link popularity is just a fancy name for a link to your page

from another domain. Webmasters want more back links

because more back links mean better ranking in the SERPs.

You can see some of the pages link to your domain by You can see some of the pages link to your domain by

searching Google for site:domain.com

OFF Page Factors _Text Anchor

� The anchor text is the words that appear in a link. For this

reason it's also called the link text. The engines pay special

attention to the anchor text, because it seems reasonable

that if they finds a link to, say, how to buy a house, then the

page being linked to is probably about how to buy a house.

Summarized RecommendationsSummarized RecommendationsSummarized RecommendationsSummarized Recommendations

Do….(1)1- Focus on creating the best site possible. If you create quality, the rankings will follow.

2- Understand that a good ranking isn't the end-all and be-all. If you have a commerce site what you ultimately want is more sales. you have a commerce site what you ultimately want is more sales.

3- Target keywords that are specific enough to produce targeted traffic, but not so specific that nobody searches on them.

4- Put your keywords in the <TITLE>, heading tags, body copy, and ALT parameters of your pages. Make sure your keywords are reasonably near the top of the page. Include at least 250 words on each page at a minimum.


Do….(2)

5- Link up your site well internally. Each page of the site should link back to the home page as well as a handful of the most important pages on the site, as well as pages related to the page in question.

6- Link to high-quality sites which you think will be of interest to your visitors, whether those sites link back to you or not. Link your visitors, whether those sites link back to you or not. Link from your content pages when appropriate as opposed to from a links page.

7- Submit your site to directories (not link farms) particular to your industry.

8- Make your pages lean and fast-loading.

9- Share what you know with others.


Do not….(1)1- Single-word terms .

2- Terms that are way too broad, and not focused to what you offer .

3- Terms that are too specialized, which nobody searches for.

4- Terms which are unpopular.

5- Highly-competitive terms which you can't hope to rank well.

Reference

1- SEO Book

2- SEO 101

Thank you Thank you Mohammad Abdel Kareem

Technology

Seo For I O L