Leveraging the Cloud for Your Business

Discussion outline §  CornerStone’s journey with the cloud §  What is the cloud? §  Categories of cloud services §  Case studies reveal benefits of the cloud

Our history with cloud services 2002 Challenge: Launched with limited capital and limited resources

Solution: Use local ASPs for billing, provisioning, CRM Result: Became a provider known for quality and value

2005 Challenge: Integrate sales and operations in 4 offices, support remotes

Solution: Rely on hosted desktop and leverage ASP Result: Became SaaS agent

2006 Challenge: Shift from services to solutions

Solution: Buy softswitch (VoIP & hosted voice), acquire 40% SkySphere Result: Began to see increase in average revenue per user

Our feet firmly planted…head in “the cloud”!

2009 Acquired Richmond Telephone/Richmond Networx 2011 Acquisitions establish CornerStone as cloud provider

§  Data Center Services §  Cloud Computing §  Hosted Voice Services §  Network and operations presence in Manhattan

What is the Cloud?

?

damn-­‐cloud-­‐computers  copy  

Perilous endeavor?

The Cloud is for Everyone

At work, at home, on the road! Banking – at ATMs and online Amazon – shopping Social networking – communicating Google – e-mail and document sharing Apple – entertainment

Cloud Computing… Hire a taxi or buy a car?

Taxi driver/company •  Drives the car •  Fills the tank •  Maintains the vehicle You pay a fixed ‘rate’ and taxi gets you there.

You’re the owner •  Insure the vehicle •  Pay for upkeep •  Keep it secure Upfront and ongoing cost gives you pros and cons of owning the car.

Three categories of service

Application (SaaS)

Platform (PaaS)

Infrastructure (IaaS)

Software as a Service

Application (SaaS)

Caters to end-users §  Customer uses services for business, shopping or recreation §  Vendor manages all applications, data, operating

system (OS), servers, storage and entire computer infrastructure

Platform as a Service

Platform (PaaS)

Caters to developers §  Customer brings their own application software and data §  Vendor supports middleware, OS, servers, storage, and all hardware §  Let’s user develop and host customized applications

Infrastructure as a Service

Caters to IT staff who want access to remote hardware §  Customer manages application software, data, middleware and some OS §  Cloud provider delivers virtual equipment including servers, storage §  Customer has worry-free hardware, maintenance, environmental

conditions §  Global growth from $3.7 billion to $10.5 billion by 2014

Infrastructure (IaaS)

Benefits of cloud computing

Case Studies CARDIOVASCULAR HOSPITAL Syracuse, NY Need: Scalable, high availability, compliant solution for 5 remote locations Solution: 150 Virtual Xen Desktops

MUNICIPALITY Warren County Need: Scalable solution for collaboration and demand for growing email storage Solution: 100 hosted Microsoft Exchange seats with 25GB mail boxes - sync to mobile phones included MAJOR HOSPITAL Western Massachusetts Need: Reduce $85,000 annual fee for encrypted email to support 2500 users. Solution: Hosted service on gold standard platform for $35,000

NATIONAL BANK Headquarter in Massachusetts Need: Become compliant with Gramm-Leach Bliley Act for financial privacy Solution: Hosted Exchange with archiving and email encryption AUTO DEALERSHIP Albany, NY Need: Secure, off site backup for 1 Terabyte of data, and growing Solution: Online backup with data de-duplication for fast , secure off site backup

What can it do for you?

What Problems Can Cloud Computing Help Solve?

§  Availability §  Security §  Flexibility §  Reduced costs

Availability, Reliability and Disaster Recovery

§  Constant access to business applications §  Leverage your cloud provider’s disaster recovery plan §  Alternative to customer-owned, redundant platforms

Security

Challenges §  Increasingly complex §  Increase in hacker activity and available malware §  Fines for non-compliance with HIPAA and other regulations

Cloud solution §  Standards compliance / SaaS 70 §  Proven results for Fortune 1000 and U.S. Armed Forces

Flexibility Challenges

§  Increasing number of work-from-home employees

§ Need to collaborate, share files, and communicate with ease

Cloud Solution § Portability § Hosted e-mail, desktop files, and hosted phone service

that are affordable and secure

Reduced costs Gartner’s 2011 CIO Agenda survey: reducing cost as a top priority

U.S. Government’s CIO shows savings as agencies move to the cloud §  GSA: move 17,000 users to hosted e-mail saves $15 million §  Dept. of Agriculture: move 120,000 users to hosted e-mail saves

$27 million §  D.O.D: $54,000 up front for cloud avoids $1 million in legacy upgrade §  Department of Health and Human Services implements electronic health

records using cloud service. Reduces time to market from over 1 year to only 3 mos., supporting over 100,000 primary care practitioners.

Position yourself to compete

Faster time to market

Creation of new value

drivers

Easier to scale-out

Lower upfront IT

costs

Immediate access to hardware

resources

No upfront capital  

Pay-per-use billing

Scalability & Affordability

 

Seamlessly

scale services in correlation

with client demand  

Lower IT barriers to innovation

Support

interoperability between legacy /

new platforms  

Consider your strategy

Thank you for your time! Dan Yamin dyamin@cstel.com