RightScale Webinar: Leverage Cloud Infrastructure for Your Holiday Campaigns

  • Published on
    20-Aug-2015

  • View
    405

  • Download
    1

Embed Size (px)

Transcript

  1. 1. #RightScale AvoidingSuccessDisasters: LeverageCloudInfrastructureforYour HolidayCampaigns
  2. 2. #RightScale # YourPanelToday Presen:ng: KimWeins,VPMarke:ng,RightScale StevenGoldberg,CloudSolu:onsEngineer,RightScale Q&A: ParkerTerlaak,AccountManager,RightScale PleaseusetheQues,onswindowtoaskques,onsatany,me!
  3. 3. #RightScale # Agenda 1. TheWhy:ItMakesCents 2. TheHowNot:MajorPublicSuccessDisasters 3. CustomerSuccessStories 4. HowRightScaleHelps&LiveDemo 5. Q&A
  4. 4. #RightScale # StrongExperAseWithDigitalCampaigns 7years 10clouds 5M+servers Scaleappsto10K+servers
  5. 5. #RightScale # IncreasedCloudUsageOvertheHolidays
  6. 6. #RightScale # TheWhy:ItMakesCents Holiday Online Sales 14% Holiday Store Sales 2.5%
  7. 7. #RightScale # HolidayWrecksareBAD!
  8. 8. #RightScale Success Disasters
  9. 9. #RightScale # BadSanta:NeQlixChristmasEveOutage Problem:AWSoutagetakesdownNeTlix Length:23hours41minutes Impact:27millionNeTlixusers Cause:InfrastructureissuesatAWS
  10. 10. #RightScale # VeryBlackBlackFridayforBestBuy Problem:Hugecheckoutdelayswhensales taxcalculatorcantscale Length:1hour Impact:BestBuyLoyaltymemberscant checkoutduringspecialpromo.BestBuy paysforexpeditedshipping. Cause:Applica:ondoesntscale
  11. 11. #RightScale # ClickFrenzyMeets#CLICKFAIL Problem:HeavilypromotedAustralian alterna:vetoCyberMondayfailsalmost immediately Length:3hours Impact:#CLICKFAILhashtaggets28,000 men:onsintwodays Cause:Sitenotpreparedtohandletrac
  12. 12. #RightScale # DontLetTechnologyLimitYourSuccess Howdoyoupreparetohandleunpredictabletracdemands? Howdoyoumeetavailabilityrequirementswhenitcountsthemost? Howtoallowyourtechnologyteamstobeagile? Thinkabouttheunderlyingtechnology thatsupportsyourcampaigns
  13. 13. #RightScale # Cloud:AGreatFitForUnpredictableTrac Traditional Hardware Provisioning: Flexible Cloud Provisioning:
  14. 14. #RightScale # Cloud&RightScale:ANaturalFit Scalable Fast-to-market Responsive Cost effective Reliable Cloud Marketing Needs: Elastic Instant-on High performance Global Redundant Pay-per-use
  15. 15. #RightScale Success Stories
  16. 16. #RightScale # Coty and Lady Gaga Fragrance Situation: Facebook app for Lady Gaga Standard hosting provider couldnt handle the volume RightScale Solution: Up and running with RightScale using AWS in 14 days Smoothly scaled to meet load Coty looking at other projects
  17. 17. #RightScale # Real-time Feedback with Mars Situation: Chocolate giveaway Took corporate infrastructure down and could only handle 1/10th of traffic RightScale Solution: Up and running with RightScale using AWS in 7 Days Smoothly scaled to meet load Marketing team could see real time traffic changes when radio and TV ads were running
  18. 18. #RightScale # Speed-to-Market at American Girl Situation: New virtual world for doll owners Bad performance in data center Holiday catalog drop promoting virtual world was imminent RightScale Solution: Up and running with RightScale using AWS in 14 Days Scaled to meet performance Stable system Reduced costs
  19. 19. #RightScale How RightScale Helps
  20. 20. #RightScale # The Technology Behind Great Ideas Re-use Reference Architectures Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Monitoring Resilient ApplicationsRightScale Consulting Any Cloud
  21. 21. #RightScale # Quick Provisioning and Re-Use of Reference Architectures MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE Acme Co. Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE Hot Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE New Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE ABC Campaign
  22. 22. #RightScale # Auto-Scale Up and Down Event-basedauto-scaling Built-inmonitoringofsystem&sobwaremetrics %CPU,I/O,memory,Database,Applica:onservers,etc. Alertsdenethresholds&Ac:ons Crossingathresholdtriggersavotetogroworshrinkthenumberofservers Asimplemajorityofvotes(groworshrink)toaddorremoveservers Scheduleauto-scalingofserverstoo
  23. 23. #RightScale # ResilientCampaignDeployments LOAD BALANCERS! MASTER DB SLAVE DB! APP SERVERS! LOAD BALANCERS! REPLICATE! APP SERVERS! SLAVE DB! REPLICATE! US-WEST! 172.168.7.31! SNAPSHOTS! SNAPSHOTS! ELB! S3! DNS! US-EAST!
  24. 24. #RightScale # AcmeCo.sCampaignDeployment MASTER DB SLAVE DB! APP SERVERS! LOAD BALANCERS! REPLICATE! DNS! SLAVE DB! REPLICATE! US-EAST! 172.168.7.31! Dallas! SNAPSHOTS! SNAPSHOTS! CBS! CLOUD FILES! LOAD BALANCERS! APP SERVERS!
  25. 25. #RightScale # Be]erCostPredicAonAndTracking Cloud Cost Forecast: Detailed Cost Reporting:
  26. 26. #RightScale # The Technology Behind Great Ideas Re-use Reference Architectures Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Monitoring Resilient ApplicationsRightScale Consulting Any Cloud
  27. 27. #RightScale # Holiday Campaign Launch Services Plan Develop Launch Kickoff meeting Project plan Architecture review Define success criteria Cloud selection Monitor Select & Configure ServerTemplates Setup Dev/Production Setup Auto-scaling Optional: Custom STs Optional: HA/DR Launch Plan Proactive support Direct-to-human calls On-call for alerts Optional: Pre-launch load test Daily monitoring for 14 days Tuning Success Reporting
  28. 28. #RightScale # Q&A ContactRightScale: +1(866)720-0208 sales@rightscale.com rightscale.com/lp/holiday-cloud-consulta:on.php