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Præsentation fra Smarter Business 2012
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© 2012 IBM Corporation
IBM Smarter Analytics
September 18, 2012
© 2012 IBM Corporation2
Four years ago, we started working with organizations to build a smarter planet.
Through thousands of client engagements, we learned that analytics is fundamental to success.
© 2012 IBM Corporation3
• From business initiative to business imperative
• From enterprise data to big data • From advancing single organizations to
transforming entire industries
Since then, analytics has continued to evolve:
© 2012 IBM Corporation4
Respondents who say analytics creates a competitive advantage
57%increase
Organizations achievinga competitive advantage with analytics are
2.2xmore likely to substantially outperform their industry peers
Ratio of respondents who indicated analytics creates a competitive advantage to those who indicated it did not and the likelihood they also indicated their organizations was “substantially outperforming their competitive peers.” The ratio was 2.0 to 1 in 2010.
Analytically sophisticated companies outperform their competition
2010
58%2011
37%
Analytics has evolved from business initiative to business imperative
Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011
© 2012 IBM Corporation5
Analytics is expanding from enterprise data to big data
from surveillance cameras trade events per second
meter readings per annum
Analyze product sentiment
Predict power consumption
Monitor events of interestIdentify potential fraud
Prevent customer churn
call detail records per day are images, video, documents…
Improve customer satisfaction
Volume Velocity Variety
5 100’sof Tweets create daily
12 terabytesvideo feeds million
350 billion 500 million 80% data growth
© 2012 IBM Corporation6
Analytics is progressing from the possible to the proven
Vestas did!
• Reduced response time for wind forecasting from weeks to hours
• Shortened time to develop a wind turbine site by nearly a month
What if…You could pinpoint optimal location for wind turbines to maximize power generation and reduce energy costs by analyzing 2.8 petabytes of climate data?
What if…
McKesson did!
• Transformed their supply chain
• Reduced working capital by more than US$100 million.
You could optimize inventory and free up capital using a highly accurate view cost-to-serve by product line, transportation and carbon footprint?
What if…
XO Communications did!
• Reduced churn rate by 35% in the first year
• Improved billed revenue retention rate by 60%
• Achieved 376% ROI in 5 months
You could identify your clients who are in danger of churning before they would even know themselves?
© 2012 IBM Corporation7
Organizations drive transformation by starting with one of these four high-value initiatives
Examples:
• Churn management• Social media sentiment analysis• Propensity to buy/Next best action
• Rolling plan, forecast and budget • Financial close process automation • Real-time dashboards
• Rolling plan, forecast and budget • Financial close process automation • Real-time dashboards
• Predictive maintenance • Supply chain optimization• Claims optimization
• Predictive maintenance • Supply chain optimization• Claims optimization
• Operational and financial risk visibility• Policy and compliance simplification• Real-time Fraud identification
• Operational and financial risk visibility• Policy and compliance simplification• Real-time Fraud identification
1234
Grow, retain and satisfy customers
Manage risk, fraud & regulatory compliance
Increase operational efficiency
Transform financial processes
© 2012 IBM Corporation8
IBM Smarter Analytics is a holistic approach that turns information into insight and insight into business outcomes.
from solutions that get smarter with every outcome
through analytics for breakaway results
with confidence at the point of impact to optimize outcomes
see, predict and shape business outcomes
your organization around information
Align Anticipate Act
Transform
Learn
© 2012 IBM Corporation9
Align your organization around information
Fully exploit all sources of data and content for insightFully exploit all sources of data and content for insight
Only IBM offers an enterprise-class big data Platform as part of a comprehensive information management foundation.
Deploy an information and big data strategy that flows from your business strategy.
Create a trusted information foundation that improves IT economics and optimizes analytic workload performance.
Integrate and govern information to ensure business confidence.
Instrument the lifecycle governance of content to ensure the right information is captured, activated and accessible while unnecessary data is promptly disposed
Leverage the volume, velocity and variety of internal and external information in context for new, deeper insights.
© 2012 IBM Corporation10
Anticipate to see, predict, and shape business outcomes
Leveraging business analytics to deliver actionable insights
Leveraging all information, all people, all perspectives and enabling all decisionsLeveraging all information, all people, all perspectives and enabling all decisions
Financial PerformanceManagement
Financial PerformanceManagement
Predictive AnalyticsPredictive Analytics
RiskAnalyticsRiskAnalytics
Business IntelligenceBusiness Intelligence
Content AnalyticsContent Analytics
Only IBM offers comprehensive analytic capabilities that are dually specialized to the task and interconnected to facilitate shared insights
Spot and analyze trends and anomalies
Predict potential threats and opportunities
Plan, budget, and forecast resources
Assess and manage risk
Compare “what-if” scenarios
Measure and monitor business performance
Automate decisions
Align strategic and operational decisions
© 2012 IBM Corporation11
Act with confidence at the point of impact to optimize outcomes
Embedding past, present and future insights into your operations and processes
Embed analytics into your processes and empower a culture of data-driven decision making
Embed analytics into organizational processes to guide and optimize day-to-day operations and future strategies
Leverage proven solutions and models designed and tuned for the task
Empower people with historic, real-time, and predictive insights
Establish a culture that believes in and fosters analytics-based decision making
Only IBM enables organizations to take the best action based on predictive analytics, process models, and optimization technologies to achieve better outcomes
© 2012 IBM Corporation12
Transform through analytics for breakaway results
Enabling you to go beyond solving the problem to capturing new opportunities
Accelerate the time to value and deliver game-changing resultsAccelerate the time to value and deliver game-changing results
Develop a clear analytics strategy aligned to business priorities and desired outcomes
Challenge current thinking, explore new ideas, and follow the facts to innovate
Enhance current approach with analytics advancements and innovation
Utilize proven industry solutions, use cases, and accelerators to deliver rapid value
Go beyond solving problems to identifying new opportunities and sources of value
Develop a clear analytics strategy aligned to business priorities and desired outcomes
Challenge current thinking, explore new ideas, and follow the facts to innovate
Enhance current approach with analytics advancements and innovation
Utilize proven industry solutions, use cases, and accelerators to deliver rapid value
Go beyond solving problems to identifying new opportunities and sources of value
Only IBM provides market-leading services, proven solutions, use cases, accelerators, and world-class research to enable breakaway results
© 2012 IBM Corporation13
Learn from solutions that get smarter with every outcome
Natural language
Hypothesistesting Evidence-based
learning3
1
2
Moving your organization from search to discovery, from possibilities to probabilities, and from simple outputs to intelligent options
Solutions that can learn from evidence and outcomes to get smarter with each iteration
Capable of navigating the complexities of human speech through natural language processing
Dynamically generating and evaluating possible hypotheses to the most complex questions
Applying advanced analytics to weight and evaluate responses that are optimized based on only relevant information
Continuously ingesting and analyzing Big Data and discovering new patterns and insights in a matter of seconds
Smart enough to reason and return confidence-based responses for the next best action
Only IBM brings together the technologies that define the next generation of Smarter Analytics solutions that can reason and learn.
© 2012 IBM Corporation14
Why is IBM Smarter Analytics unparalleled in the industry?
Broad and integrated portfolio of information and analytics capabilities• Largest investment in analytics software and solutions with over $16B in acquisitions since 2005
• Enterprise Class Big Data Platform as part of a comprehensive Information Management Foundation
• Analytic Capabilities that scale from personal to enterprise to next generation systems that reason and learn
• Decision management solutions that embed predictive analytics into business processes
Broad and integrated portfolio of information and analytics capabilities• Largest investment in analytics software and solutions with over $16B in acquisitions since 2005
• Enterprise Class Big Data Platform as part of a comprehensive Information Management Foundation
• Analytic Capabilities that scale from personal to enterprise to next generation systems that reason and learn
• Decision management solutions that embed predictive analytics into business processes
Proven experience accelerating time-to-value and delivering breakaway results • Over 9,000 experienced strategy, analytics, and technology experts and consultants around the globe
• Proven solutions & use cases across industries and functions, from 1000’s of client engagements
• Thought leadership and practical insights from the IBM Institute for Business Value
• Jumpstart services and eight global IBM Analytics Solution Centers to help organizations get started
Proven experience accelerating time-to-value and delivering breakaway results • Over 9,000 experienced strategy, analytics, and technology experts and consultants around the globe
• Proven solutions & use cases across industries and functions, from 1000’s of client engagements
• Thought leadership and practical insights from the IBM Institute for Business Value
• Jumpstart services and eight global IBM Analytics Solution Centers to help organizations get started
Comprehensive delivery options to compliment capabilities and lower TCOBroad range of implementation models, including:• System Integration, Consultancy, Transformation
• Application Management Services
• Appliance, Hardware, Cloud, Mobile
Comprehensive delivery options to compliment capabilities and lower TCOBroad range of implementation models, including:• System Integration, Consultancy, Transformation
• Application Management Services
• Appliance, Hardware, Cloud, Mobile
Advanced technology and expertise applying innovation to real world problems• First-of-its-kind breakthrough innovations, including IBM Watson
• World’s largest math department in private industry since 1960
• Nearly 600 analytics patents per year and first in patent ranking
Advanced technology and expertise applying innovation to real world problems• First-of-its-kind breakthrough innovations, including IBM Watson
• World’s largest math department in private industry since 1960
• Nearly 600 analytics patents per year and first in patent ranking
© 2012 IBM Corporation15
Getting started
Develop an Information Agenda to plan for the future
Focus on the biggest and highest value opportunities
Embed insights to drive actions and deliver value
Start with questions, not with data
1
34
2
5
Keep existing capabilities while adding new ones
Source: Analytics: The new path to value, a joint study by MIT Sloan Management Review and IBM Institute for Business Value. (c) Massachusetts Institute of Technology 2010.
© 2012 IBM Corporation16
A smarter planet is built on Smarter Analytics
© 2012 IBM Corporation17
© 2012 IBM Corporation18
Legal Disclaimer
• © IBM Corporation 2011. All Rights Reserved.• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained
in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM ’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
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© 2012 IBM Corporation19
Back-up
IBM Smarter Analytics Signature Solutions
“What If” Examples
Client Success Stories
© 2012 IBM Corporation20
Overview
TackleHigh-value initiatives
Address industry imperatives and critical processes
Deliver Proven outcomes
Built on a rich portfolio of analytics capabilities and IBM innovations implemented at clients world-wide
Accelerate Time-to-value
Faster return-on-investment with short-term projects that support the long-term roadmap
IBM Smarter Analytics Signature Solutions A portfolio of outcome-based analytics solutions that address the most pressing industry and functional challenges by bringing together the breadth and depth of IBM’s intellectual capital, software, infrastructure, research, and consulting services to deliver break-away results.
© 2012 IBM Corporation21
Customernext best action
Optimize across touchpoints to drive loyalty and profitability
Fraudanti-fraud, waste, and abuseDetect fraudulent behavior before payment
FinanceCFO performance insightImprove visibility, insight, and control over performance
Banking/FMTelco GovernmentHealthcareInsurance
IBM Smarter Analytics Signature SolutionsIndustry expertise and state-of-the-art analytics applied to real-world problems
You could increase customer value with every interaction?
You could anticipate and shape the impact of financial decisions?
You could prevent and minimize losses stemming from fraud?
What if… What if… What if…
InsuranceCross-Industry
© 2012 IBM Corporation22
Back-up
IBM Smarter Analytics Signature Solution
“What If” Examples
Client Success Stories
© 2012 IBM Corporation23
Analytics is progressing from the possible to the proven
What if…
McKesson did!
• Transformed their supply chain
• Reduced working capital by more than US$100 million.
Vestas did!
• Reduced response time for wind forecasting from weeks to hours
• Shortened time to develop a wind turbine site by nearly a month
What if…You could pinpoint optimal location for wind turbines to maximize power generation and reduce energy costs by analyzing 2.8 petabytes of climate data?
You could optimize inventory and free up capital using a highly accurate view cost-to-serve by product line, transportation and carbon footprint?
• Reduced serious crime by 30 percent and violent crime by 15 percent
• Improved allocation of police resources efficiently
You could reduce crime by recognizing crime trends as they are happening, anticipating future crime hot spots, and directing police resources proactively?
What if…
Memphis P.D. Did!
© 2012 IBM Corporation24
Analytics is progressing from the possible to the proven
Becker Underwood did!
• Increased inventory turns of 50 percent over three years
• Increased forecast accuracy by up to 15 percent.
What if…You could increase inventory turns by incorporating customer and product-level plans into a 12-month rolling forecast?
What if…
HealthNow did!
• Saved $5 million by reducing duplicate/incorrect mailings
• Reduced ER visits and hospitalizations
You could improve healthcare, communication and lower costs by creating single view of a member across 60 repositories?
What if…
Del Monte did!
• Accelerated productivity savings to approximately $100 million per year
• Optimized transportation costs to save over40 million miles.
You could increase productivity and reduce costs to boost financial performance as part of a best in class, corporate-wide productivity initiative?
© 2012 IBM Corporation25
You could identify new commercial opportunities for your research?
• Used advanced contextual data analytics to discover and process a research asset from months to as little as 7 days
• Increased the list of potential license partners by 300%
You could reduce the cost of patient readmissions and proactively provide optimal patient treatment?
• Uncovered top 18 indicators for CHF patient readmissions. Seton now provides targeted patient care to prevent readmissions and avoid unnecessary costs.
You could implement a defensible approach to only retaining data of business value and regulatory need?
• Reduced costs and lowered litigation risk by increasing the ability 10-fold to dispose of unnecessary data
Analytics is progressing from the possible to the proven
What if…
North Carolina State did!
What if…
Seton Healthcare did!
What if…
Novartis did!
© 2012 IBM Corporation26
Back-up
IBM Smarter Analytics Signature Solution
“What If” examples
Client Success Stories
© 2012 IBM Corporation27
Increase operational efficiency:
What if you could analyze climate data to generate more power?
Challenge Pinpoint optimal location for wind turbines to maximize
power generation and reduce energy costs.
Solution Analyzed 2.8 petabytes of climate data using big data platform to predict weather patterns at potential sites.
Reduced IT footprint and costs, and decreased energy consumption by 40 percent.
Results Reduced response time for wind forecasting information
by approximately 97 percent — from weeks to hours.
Improved accuracy of turbine placement shortened the time to develop a wind turbine site by nearly a month.
Lowered the cost to customers per kilowatt hour produced and increased customers’ return on investment.
Vestas Wind Systems has installed more than 43,000 wind turbines in 66 countries worldwide. Its turbines generate more than 90 million megawatt-hours of energy per year.
© 2012 IBM Corporation28
Increase operational efficiency:
What if you could optimize inventory and free up capital?
McKesson Corporation is the world’s largest healthcare services company and the largest pharmaceutical distributor in North America—providing one-third of the medicines used every day.
Challenge Company leaders recognized that their operations were so
complex that they no longer could be managed without analytics.
Solution Developed a supply chain model that provides a highly
accurate view of its cost-to-serve—by product lines, transportation and even carbon footprint.
Applied advanced analytics to optimize the physical placement of inventory within its distribution centers.
Results Ability to assess changes in its policies and supply
chains has helped it increase customer responsiveness.
Transformed supply chain thereby reducing working capital by more than US$100 million.
© 2012 IBM Corporation29
Increase operational efficiency:
What if you could increase inventory turns?
Challenge Corporate expansion through acquisitions and organic
growth resulted in lack of visibility and consistency.
Solution Implemented planning to achieve quick, high impact results
focused on sales and the order/refresh process.
Incorporated customer and product-level plans into a 12-month rolling forecast for greater visibility.
Results Resolved supply chain issues resulting in increased
inventory turns of 50 percent over three years.
Incorporated order data into the forecast process and increased accuracy by up to 15 percent.
Better access to information across the organization has led to better customer service and shorter lead times.
Becker Underwood produces specialty bio-agronomic and colorant products. Founded in 1982 and headquartered in Ames, Iowa, the company’s annual revenues are more than $150 million.
© 2012 IBM Corporation30
Increase operational efficiency:
What if you could improve healthcare, communication and lower costs?
HealthNow, the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York, is the leading health plan in Western New York with approximately 700,000 members. The company provides a variety of healthcare insurance plans, benefits and services to companies and individuals.
Challenge Improve personalized member communication, analysis of
quality of care and reduce costs.
Solution Eliminated redundancy by creating consolidated view of
members across sixty different repositories.
Personalized communications and identified preventive care opportunities for members.
Results Saved $5 million by personalizing membership
communication and reduced duplicate/incorrect mailings.
Cut time to create and implement new products from months to weeks.
Delivered ability to identify preventive care opportunities that reduce ER visits and hospitalizations.
© 2012 IBM Corporation31
Transform financial processes:
What if you could increase productivity and reduce costs?Challenge Identify areas to boost financial performance as part of a
best in class, corporate-wide productivity initiative.
Solution Integrated planning cycle reduced data mining activities by
up to 80%.
Conducted sensitivity and scenario analyses enhancing visibility, generated insights and increased productivity savings.
Results Accelerated productivity savings to 4% of cost of goods,
approximately $100 million per year.
Enhanced integrated planning cycle through better risk and sensitivity analysis.
Reduced transportation costs through optimization resulting in savings of over 40 million miles
Delivered 80% savings in supply planning efforts – moving from 5 days to one.
Del Monte Foods is a well-known producer and distributor of premium quality, branded food and pet products for the U.S. retail market, generating approximately $3.7 billion in net sales in fiscal 2010. The business is split 50:50 consumer packaged goods and pet products.
© 2012 IBM Corporation32
SunTrust is a leading financial services firm with total assets of $172.6 billion1, more than 1,600 retail branches and nearly 3,000 ATMs located in eight US states and the District of Columbia.
Challenge Portfolio data was locked in silos, risk analytics was not
robust, no consolidated enterprise wide view of credit performance and risk exposures.
Solution Implemented comprehensive risk management framework
covering every region and line of business.
Deployed robust risk analytics and reporting, based on consolidated view of all customers, products, and portfolios.
Results Navigated recent financial crisis by proactively managing
emerging problem areas such as trading exposures, auto dealer financing, residential mortgage, and homebuilder financing thereby mitigating losses.
Consolidated risk analytics and reporting establishing a shared service model delivering better information at dramatically lower cost to regions and lines of business.
Imbedded risk analytics in all aspects of management process from pricing to risk acceptance to business planning to capital management to drive profitable growth.
Manage risk, fraud & regulatory compliance
What if you could precisely measure risk?
1 Source: SunTrust 9/30/20111 Source: SunTrust 9/30/2011
© 2012 IBM Corporation33
Seton Healthcare is a not-for-profit organization, the Seton Family is the leading provider of healthcare services in Central Texas, serving an 11-county population of 1.9 million
Challenge
• Reduce the occurrence of high cost Congestive Heart Failure (CHF) readmissions by proactively identifying patients likely to be readmitted on an emergent basis.
Solution
• Target and understand high-risk CHF patients for care management programs using natural language processing.
• Used predictive models that have demonstrated high positive predictive value against extracted structured and unstructured data
Results
• Proactively targeted care management which will reduce re-admission of CHF patients.
• Identified patients likely for re-admission and introduced early interventions which will reduce cost, mortality rates, and improve patient quality of life.
Increase operational efficiency
What if you could predict outcomes to improve quality of service and reduce costs?
© 2012 IBM Corporation34
Novartis is a world leader in the research and development of products that protect and improve health and well-being.Its core businesses are pharmaceuticals, vaccines, consumer health, generics, eye care and animal health.
Challenge
• Efficient, defensible approach to retaining information of business value or subject to regulatory requirement, preserve information needed for litigation and discard unnecessary information.
Solution
• Implemented solution that reduced litigation and compliance risk with defensible, routine disposal of unnecessary information.
Results
• Increased ability to dispose of unnecessary information by 10 times.
• Lowered litigation and regulatory compliance risk.
• Reduced cost using defensible, routine disposal of unnecessary data.
Manage risk, fraud & regulatory compliance
What if you could get control of your records and lower litigation risk?
© 2012 IBM Corporation35
NC State University brings real-world solutions to the marketplace. The Office of Technology Transfer protects and promotes University research discoveries and intellectual property.
Challenge Reduce the effort to find and match commercial partners
to license university research assets.
Solution Developed an intelligence solution that analyzed data from
1.4 million documents, websites and enterprise applications and created insight from the content.
Used advanced contextual data analytics and processing to find potential research and commercialization partners.
Results Reduced the time to discover and process a research
asset from three-six months to as little as seven days.
Demonstrated increase in the list of potential license partners by 300 percent.
Increase operational efficiency
What if you could identify new commercial opportunities for your research?
© 2012 IBM Corporation36
Challenge Use information to become customer-centric business,
increase retention and reduce operating expense.
Solution Created single, customer-centric information foundation that included data and content from all touch-points.
Leveraged analytics to increase insight of the customer, their experience, and opened up new opportunities.
Results Increased retention rates up to 40% by identifying which
customers should be contacted by an agent’s representative.
Improved internet application reliability and saved more than $5 million over the first three years.
Created new policies and product offers by capturing, managing and analyzing customer and transaction data.
Grow, retain and satisfy customers:
What if you could increase policy renewals?
Nationwide has grown from a small mutual auto insurer owned by policy -holders to one of the largest insurance and financial services companies in the world, with more than $135 billion in statutory assets.