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Smarter Mobile Apps with
Process and Decision
Management
James TaylorSandy Kemsley
Your Presenters
James Taylor
We work with clients to improve their business by identifying and modeling decisions, and applying business rules and analytic technology to automate & improve them.
Recognized experts and champions of Decision Management
Sandy Kemsley
I work withenterprise clientsto evaluate anddeploy processmanagement systems and practices within their core businesses
I write and speak on BPM and digital transformation as an industry analyst, and blog at column2.com
2© Decision Management Solutions and Kemsley Design, 2016
Agenda
1. Excellence In Enterprise Mobile Apps
2. Limitations In Traditional Platforms
3. The Role Of Process Management
4. The Role Of Decision Management
5. Making A Case For Smarter Mobile Apps
6. Next Steps
3© Decision Management Solutions and Kemsley Design, 2016
Excellence In Enterprise Mobile Apps
Consumer Banking Mobile App
Uses mobile capabilities:
GPS for branch/ATM location
Camera for check deposit
Interaction with back-end processes and decisions:
Deposit validation
Transaction dispute
Travel insurance application
Foreign cash orders
5© Decision Management Solutions and Kemsley Design, 2016
Home Healthcare Case Worker App
Uses mobile capabilities:
GPS for patient location
Camera for patient photos
Interaction with back-end processes and decisions:
Provide recommendations based on clinical observations
Initiate other medical services and processes
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7© Decision Management Solutions and Kemsley Design, 2016
Usability, convenience,
mobile form factor are
necessary but not sufficient
Mobile context is critical.
Localization and
personalization matter
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9© Decision Management Solutions and Kemsley Design, 2016
Mobile users need
seamless, real-time
responses, all the time
Limitations In Traditional Platforms
© Decision Management Solutions and Kemsley Design, 2016 11
No Personalization
Mindlessly consistent
No localization
No geo-awareness
No user-centricity
© Decision Management Solutions and Kemsley Design, 2016 12
Manual, Office-based Interactions
Assume an office
Assume policies and
regulations can be consulted
Assume people are involved
Wait for a human interaction
Don’t act on your behalf
Present data but don’t use it
© Decision Management Solutions and Kemsley Design, 2016 13
Passive
The Role Of Process Management
Processes Make The App Part Of The Action
The same process accessed by any device, from mobile to desktop
Mobile apps can be fully-functional participants in a business process
Create, view and complete tasks
Information capture at the point of interaction
© Decision Management Solutions and Kemsley Design, 2016 15
Leverage Mobile Capabilities Within Process
Allow mobile workers to interact directly with process
Avoid manual rekeying/synchronization of data gathered in the field
Device-specific capture methods
Photographs/video as process attachments
GPS location to validate mobile users
16© Decision Management Solutions and Kemsley Design, 2016
The Role Of Decision Management
© Decision Management Solutions and Kemsley Design, 2016 18
Decisions Drive Better Mobile Apps
19© Decision Management Solutions and Kemsley Design, 2016
Decision Management Systems
Business
RulesPredictive
Analytics
External Data
Big Data
Making A Case For Smarter Mobile Apps
Making A Case For Smarter Mobile Apps
21© Decision Management Solutions and Kemsley Design, 2016
Once and done
right, right now
Less data, less
paperwork, more
answers, more
actions
Customer
engagement
Enterprise
Optimization
Questions?
Takeaways
Building Smarter Mobile Apps
Upgrade your back-end, not just your UI
Process ManagementSeamless experience
Integrated channel
Action-oriented
Decision ManagementAnswers not data
Real-time
Straight through processing
© Decision Management Solutions and Kemsley Design, 2016 24
Thank You
James [email protected]
decisionmangementsolutions.com
Sandy [email protected]
column2.com
