Confidential & Proprietary

SmartphonesBarbara BermesLunch & Learn

September 2011

Tuesday, October 16, 2012

Overview

‣ What does smart mean to us?

‣ Evolution and purpose of Mobile Phones

‣ The power of smartphones: the every-day pocket computer

‣ Mobile Phone Fragmentation

‣ Mobile Apps and Stores

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smart (adj.) on dictionary.com

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Confidential & Proprietary

smart (adj.) on dictionary.com

‣ quick or prompt in action [...]

‣ having or showing quick intelligence or ready mental capability [...]

‣ clever, witty, or readily effective [...]

‣ dashingly or impressively neat or trim in appearance [...]

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Photo: http://www.robert-alonso-photos.com/wp-content/uploads/2009/08/3ConeyIslandBeach.jpg

6.8 billion people in the world

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3.4 billion people with mobile devices

Flickr: Batikart

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http://www.flickr.com/photos/lonelyfox/4815935744

remember these...

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Remember those...

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We used to see mobile phones as

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a device to purely communicate via talk or text

2000: My first cell phone, 2-line display with beautiful extendable

antenna

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What could my mobile phone do?

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Talk

Text

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We used to see mobile phones as

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a device to do business

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We used to see mobile phones as

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a device to listen music to

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Past: Mobile Phones

‣ Targeted to specific activities

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Now ...

‣ It’s an always on, always connected device - we can choose what to do with it

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Confidential & Proprietary

smart (adj.) on dictionary.com

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smart (adj.) on dictionary.com

‣ quick or prompt in action [...]

not only responding to calls quickly but also ...

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http://www.cbc.ca/news/canada/toronto/story/2010/01/22/snoozing-ttc.html

“Toronto resident Jason Wieler took the photo of the fare collector at McCowan station just before 10 p.m. on Jan. 9, but said it took him a while to get around to posting it on Twitpic.”, CBC.ca, TTC to investigate 'sleeping' fare collector

Tuesday, October 16, 2012

Confidential & Proprietary

smart (adj.) on dictionary.com

‣ having or showing quick intelligence or ready mental capability [...]

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http://www.pavingways.com/mobile-widget-wiki/app-store-overview

Tuesday, October 16, 2012

Confidential & Proprietary

smart (adj.) on dictionary.com

‣ clever, witty, or readily effective [...]

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Tuesday, October 16, 2012

smart (adj.) on dictionary.com

‣ dashingly or impressively neat or trim in appearance [...]

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First “always on” mass media

http://www.flickr.com/photos/blogumentary/3947228410/sizes/o/in/faves-caseymckinnon/

First truly personal mass media Permanently carried

Built-in payment channel

Source: http://en.wikipedia.org/wiki/Seven_mass_media

Unique Benefits

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Learning

Work

PlaySharing

Discovery

Camera

Reading

Chat

Music

http://www.flickr.com/photos/jcfrog/4692750598

Mobile Context

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Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013) Q. Where do you use your smartphone

A people’s always-on companion

Home 93%

On-the-Go (e.g. walking) 87%

In a store 77%

Restaurant 73%

Work 72%

At a social gathering 66%

Cafe or coffee shop 54%

Doctor’s office 53%

Airport 50%

Library 32%

School 29%

http://www.flickr.com/photos/wonderdawg777/662293238

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Smartphones serve as pocket computer and extend desktop experience

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Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011Base: Smartphone Users (5013) Q. Aside from making or receiving calls, which of the following activities, if any, have you done on your smartphone in the past week?

Smart phone activities within past week, excluding calls

81%Browsed the

Internet

77%Used a search

engine

68%Used an app 48%

Watched videos

http://random.hydryad.com/handy-dandy-iphone-pocket.jpg

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What we are willing to give up to keep our smartphones

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Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013). Q. Which of the following things would you be willing to give up for an entire month, in exchange for continuing to use the Internet on your smartphone?

Internet usage on smartphone

43%Beer

http://random.hydryad.com/handy-dandy-iphone-pocket.jpg

36%Chocolate

26%High Heels

20%Cable TV

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http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpghttp://www.flickr.com/photos/20923094@N04/3071557839/

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Who uses their smart phone to call anymore?

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http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpg

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Mobile Device Fragmentation

‣ Devices come in many forms

‣ The main factors for the diversity are hardware & software

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http://www.flickr.com/photos/davepatten/124418044/sizes/l/in/photostream/

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The idea of mobile apps

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Infographic

‣ August 2011, This is Mobile (thisismobile.com)

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http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/

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http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/

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Confidential & Proprietary

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http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/

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Confidential & Proprietary

(end)@bbinto

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