Blogs, Microblogs, Blogs, Microblogs, Social Networks, Oh My!Social Networks, Oh My!

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BlogsBlogsMicroblogsMicroblogsSocial NetworksSocial NetworksPodcastsPodcastsSocial Media ReleasesSocial Media ReleasesBest Practices & PitfallsBest Practices & PitfallsMeasurementMeasurement

What is Social Media?What is Social Media?Tools & sites that facilitate “socializing” & Tools & sites that facilitate “socializing” & sharing.sharing.

Social Media Marketing Social Media Marketing uses Web 2.0 tools to uses Web 2.0 tools to stimulate...stimulate...

CONVERSATIONSCONVERSATIONS

What are Web 2.0 Tools?What are Web 2.0 Tools?

Web Web 2.0 2.0

ToolsTools

blogsblogs micromicroblogsblogs

podcastpodcastss

wikiswikis

photophotosharinsharin

ggvideovideosharinsharin

gg

contencontent t

ratingrating

bookmarbookmarkk

sharingsharing

virtualvirtualworldworld

ss

RSSRSSfeedsfeeds

socialsocialnetworknetwork

ss

cloudcloudworkinworkin

gg

Before you begin, ask...Before you begin, ask...Who is your audience?Who is your audience?

What are your business goals? What are your business goals?

• increase brand awarenessincrease brand awareness

• build your reputationbuild your reputation

• increase brand loyaltyincrease brand loyalty

• dialogue with potential customersdialogue with potential customers

• turn customers into evangeliststurn customers into evangelists

Social Media Tool MixSocial Media Tool Mix

Blogger.comBlogger.com

Facebook PageFacebook Page

MySpaceMySpace

LinkedIn GroupLinkedIn Group

TwitterTwitter

FlickrFlickr

YouTubeYouTube

Blogs•Current

•Compelling voice

• Targeted

•Conversational

•RSS Feeds

• Social media friendly

Microblogs• 140 characters

• SMS enabled

•Conversations

•Gateways

• Followers/Following

•RSS Feeds

Social Networks

• Facebook Pages

• Facebook Social Ads

•MySpace

• LinkedIn

•Niche

•White Label

Podcasts• Audio or Video

• Portable and Sharable

• Low production costs

• Embedded players

• Interactive

• iTunes

Social Media RoadmapSocial Media Roadmap

BlogBlog TwittTwitterer LinkedILinkedI

nn

MySpacMySpacee

FacebooFacebookk

UtterliUtterli

YouTubYouTubee

SiteSite

Broadcast & DistributeBroadcast & DistributeThe Social Media Press ReleaseThe Social Media Press Release

Social Media Release Social Media Release builderbuilderPitchEngine releases & newsroomsPitchEngine releases & newsrooms

Social media releaseSocial media releaseimages, video, logoimages, video, logo

Social media releaseSocial media releaseSocial sharing, shortened URL, more Social sharing, shortened URL, more news, RSSnews, RSS

SMM Best PracticesSMM Best Practices

•Starts with listening.

•Stimulates conversations.

•Requires strategy and planning like any other form of marketing.

•Is authentic and transparent.

•Is interconnected.

Social Media Marketing Social Media Marketing PitfallsPitfalls

Overly commercialOverly commercial

FakeFake

Too controlledToo controlled

NeglectedNeglected

DisconnectedDisconnected

Failure to engageFailure to engage

Measure & EvaluateMeasure & Evaluate

Web Site Web Site - Traffic, referrers, conversions- Traffic, referrers, conversions

BlogsBlogs - Traffic, referrers, subscriptions - Traffic, referrers, subscriptions

MicroblogsMicroblogs - followers - followers

Social NetworksSocial Networks - friends, contacts - friends, contacts

Multimedia SitesMultimedia Sites - views, listens - views, listens

Virtual WorldsVirtual Worlds - Traffic, group members, - Traffic, group members, purchasespurchases

Blogs, Microblogs, Blogs, Microblogs, Social Networks, Oh My!Social Networks, Oh My!Aliza ShermanAliza Sherman

aliza@conversify.netaliza@conversify.net

www.conversify.netwww.conversify.net

www.mediaegg.comwww.mediaegg.com