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Microsoft Confidential 1WWSMM 2000
Social Networking for Business
Suresh RamaniChief Executive - TechgyanEmail: [email protected] :www.techgyan.comIndia : www.techgyan.in
Microsoft Confidential 2WWSMM 2000
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My Experiments with Social Networking
Suresh RamaniChief Executive - TechgyanEmail: [email protected] :www.techgyan.comIndia : www.techgyan.in
Microsoft Confidential 3WWSMM 2000
The Story Blogs
Q&A
Microsoft Confidential 4WWSMM 2000
Why Blogs The PAL nomination in July 2007
Need to Build Community
Choosing the Right Theme “Partnering for Success “
The Vehicle “LIVE Spaces” http://ramanisk.spaces.live.com
Microsoft Confidential 5WWSMM 2000
Blog Features
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Blog Features
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Blog Features
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Website integration
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Summarize Blogging Communicate with Community
Thought Leadership
Perception of expertise on Microsoft Technologies
Drives traffic to website
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The Facebook Saga The WPC 2008 at Houston
Facebook Page for SBSC’s Need to connect with Microsoft
Ecosystem around the Globe Profile “Suresh Ramani”
Visibility for Techgyan Page “Techgyan”
Visibility for IAMCP India West Page “ IAMCP India West”
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Facebook Features Profile
Personal profile with friends connected
Page Fans can get connected
Group Members get approved
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Facebook Profile
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Facebook Posts
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Facebook Posts
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Facebook Posts
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Facebook Posts
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Thanksgiving Posts
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Facebook Page Give regular status updates about
Techgyan
Promote Events of Techgyan
Case Studies
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Facebook Page
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Facebook Page
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Facebook Events
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Blog Integration
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Case Studies link
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Promoting the Page
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IAMCP India West Page
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SMB Partners Group
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Summarize Facebook In touch with Microsoft Head Office
In touch with Partners in India and outside India
Visibility for Techgyan and its events
Visibility for IAMCP India West
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Linkedin Profile Be in touch with Offshore Architects
Give regular status updates
Read Network updates
Communicate with IAMCP India West Group
Join Groups of Interest
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Linkedin Profile
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Linkedin Books
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IAMCP India West Group
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Job Openings
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Get Recommendations
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Give Recommendations
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Share Documents
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Company Information
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Promote Events
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Blog Integration
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Summarize Linkedin
In touch with Offshore Architects Connect with Customers, Partners,
Vendors. Vehicle of Communication within
IAMCP India West Group Reference Checks & Job Openings Join relevant Groups Get (and give) recommendations
Microsoft Confidential 40WWSMM 2000
Twitter Newbie on Twitter
Need to figure out twitter
If you are a brand, people will follow Eg. Mallika Sherawat tweets
Become a follower
DELL tweets offers for US Customers
Microsoft Confidential 41WWSMM 2000
Tweets 140 char max
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Tweets on Linkedin
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Summary Establish myself as a Thought Leader
on Microsoft Company & Technologies
Contributing factor for IAMCP nomination Microsoft MVP nomination
Vehicle for Communicating with Partner Community.
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Summary..con’t Techgyan perceived as an expert on
Microsoft Technologies
Drive traffic to Company website
High visibility with Customers (local & offshore) , vendors , partners
Brand Building
Microsoft Confidential 45WWSMM 2000
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