Marc Ruxin, CEO/Co-Founder, TastemakerX
In the old days we read, watched
and listened ...
People turn people onto music ...
But now algorithms have taken the place
of people and curation …
Music is ripe for games …
Two divine inspirations
1. True Gamification has only been successfully realized once:
Fantasy sports: 35 years, 50M+ Global users from Cricket to
People looking at data. Limited licensing costs.
Drive $4-5B in revenue for the sports industry
2. Cultural discovery is still a flawed, subjective art/science
Collaborative filtering has obvious limitations (Amazon/Netflix)
Pure algorithms are also imprecise (Pandora/Last.fm)
Human curation at scale is still the most effective solution, but
most still happens through an editorial bias
4. It’s always evolving …
6. Formats change,
but it’s the music that matters
7. Discovering music first is a game …
8. Now we are all connected …
9. It brings together niches of niches, so you don’t feel like an Outsider.
10. Games need players who actively seek to find the next big thing & share it …
11. It’s a core social organizing principal …
Coachella or Bonnaroo?
12. Authenticity is core ...
13. The best games have you yelling with joy …
14. Games with inside jokes are usually the most fun …
When I was younger I wanted to be …