DISRUPT NEW YORK 2014

2K CONFERENCE ATTENDEES

46 SPEAKERS

190 EXHIBITORS

& SPONSORS

200 TOP PRESS ATTENDEES

1K HACKATHON ATTENDEES

TechCrunch held its 10th annual Disrupt Hackathon and Conference from May 3rd to 7th at the Manhattan Center in New York City.

96 HACKER

PROJECTS

TRAFFIC GENERATED 2.2M

UNIQUE VISITORS 5.5M PAGE VIEWS

3M VISITS

é 60% YoY 40% is mobile

é 68% YoY 34% is mobile

é 61% YoY 38% is mobile

95K LIVESTREAM

HOURS VIEWED

1.1M VIDEO VIEWS

é 313% YoY 38% is mobile

May 3-8, 2014 | YoY growth is based off of traffic from Disrupt NY 2013

Featured above: Yancey Stricker (Co-Founder & CEO, Kickstarter); Marissa Mayer (CEO, Yahoo); Shane Smith (Co-Founder & CEO, VICE); Sophia Amoruso (Co-Founder & CEO, Nasty Gal); Hosain Rahman (Founder & CEO, Jawbone)

A top-notch speaker line-up, dozens of livestreaming hours, tons of early-stage startup exhibitors, and a handful of drones flying overhead in Hardware Alley make this Disrupt a great Disrupt.

247K LIVESTREAM

VIEWERS

CONTENT PUBLISHED 108 ARTICLES

215 TCTV VIDEOS

377 SOCIAL MEDIA

POSTS

With 25 panels, 27 startup demos, and a Hackathon, TechCrunch’s annual gathering in New York produced plenty of news, insight, and controversy.

#DisruptMeme received the most socially-referred page views è

MEDIA GENERATED é500%

ONSITE BROADCAST MEDIA

é131% SOCIAL MEDIA IMPRESSIONS

é84% TRADITIONAL

MEDIA IMPRESSIONS

Over 200 top media attendees covered Disrupt New York, helping to generate explosive media growth across the country.

Media coverage expanded beyond traditional tech press and into business, finance, and lifestyle brands.

é56% OVERALL

SHARE-OF-VOICE

= Compared to Disrupt NY 2013…

STARTUP BATTLEFIELD 500+ APPLICANTS

25 COMPETITORS

30 JUDGES

Since 2007, 350 companies, usually under a year old, have competed in Battlefield. Amazingly, these companies have raised $2.4 billion after appearing on the Disrupt stage.

Vurb’s winning pitch

Battlefield finalist, Mink

24-HOUR HACKATHON 1K

HACKERS 96

HACKER PROJECTS

1 WINNER: VRBAN

Once again, hackers from around the world gathered together to build something awesome using various tools and APIs provided by our sponsors.

Vrban’s winning pitch and backstage interview

SOCIAL MEDIA GROWTH

17K HASHTAG USES

425K SOCIAL REFERRALS

203K SOCIAL SHARES

577M IMPRESSIONS

A 24/7 tech news cycle, compelling content, and spontaneous selfies with the tech industry’s best and brightest took TechCrunch’s social media presence to new heights.

37.7K SOCIAL MENTIONS

May 3-8, 2014 | YoY growth is based off of traffic from Disrupt NY 2013

#HackDisrupt, #TCDisrupt, #Disrupt, #DisruptMeme

é 131% YoY é 61% YoY Accounts for 15% of all referrals to TechCrunch

é 21% YoY

Via share buttons only

TCTV VIDEO

1.1M TOTAL

VIDEO VIEWS

172.5K YOUTUBE

207K TECHCRUNCH

TechCrunch TV produced an impressive suite of high-quality, all-killer-no-filler Disrupt programming—live onstage and backstage interviews and tours of Startup and Hardware Alleys.

766K AOL ON NETWORK

19% is mobile 45% is mobile 30% is mobile

= 95K LIVESTREAM

HOURS VIEWED

By 247K viewers é 313% YoY

May 3-8, 2014 | YoY growth is based off of traffic from Disrupt NY 2013

Featured above: Colleen Taylor (Editorial Director, TechCrunch) interviewing Sophia Amoruso (Co-Founder & CEO, Nasty Gal)

HBO’S SILICON VALLEY One of Disrupt New York’s biggest highlights was when TechCrunch founder Michael Arrington interviewed the cast and crew of HBO’s hit series Silicon Valley.

As one would expect from a show about tech entrepreneurs in Silicon Valley, TechCrunch, specifically the Disrupt conference, plays a huge role.

The first season climaxes with the founders of the fictional startup, Pied Piper, attending Disrupt San Francisco and pitching their company in Startup Battlefield. Featured above: Alec Berg (writer, executive producer); Mike Judge (co-creator,

director, executive producer, writer); TJ Miller (actor); Thomas Middleditch (actor)

To make it as authentic as possible, the Silicon Valley crew recreated Disrupt San Francisco in great detail—even using the same printers for the signage and badges, and using past Startup Alley exhibitors as extras.

Watch the video Recreating TechCrunch Disrupt.