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Session 4: Reinventing Development Sendhil Mullainathan – Behavioral Science of making choices • “We all have ways of understanding problems. But the mental problem doesn’t match reality” •The last mile problem is actually a last mile opportunity – to tackle use marketing/art/science/psychology/ My fav quote: We tend to think the problem is solved when we solve the technology. But the human problem remains.”

TedIndia, Nov 6, Day 3

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There was no live stream for Day 3 at TEDIndia. I took the major tweets from the #TEDIndia feed and tried to capture what speakers said. This of course does not substitute the live videos TED will post in the future but it definitely makes me look forward to those videos! Thanks to all the people tweeting on Day 2 of the TEDIndia Conference. This isn't a perfect capture and I am still working on making these slides more visually appealing. You can check out my blog at healthview.posterous.com if interesed in the write-up of some of the other TEDIndia sessions.

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Page 1: TedIndia, Nov 6, Day 3

Session 4: Reinventing Development

Sendhil Mullainathan – Behavioral Economist

• Science of making choices

• “We all have ways of understanding problems. But the mental problem doesn’t match reality”

• The last mile problem is actually a last mile opportunity – to tackle use

marketing/art/science/psychology/

• My fav quote: “We tend to think the problem is solved when we solve the technology. But the

human problem remains.”

Page 2: TedIndia, Nov 6, Day 3

Session 4: Reinventing Development

Shukla Bose – Education Activist

•“I wrote my obituary one day and there was nothing for me to write. So, I quit corporate life. Worked for a NGO.”

• “All parents want their kids to lead a better life. All they need to do it is to believe that change is possible”

• Idea that parents in slums put children to work is due to lack of opportunity

• Crazy stat: 98% of fathers of slum children are alcoholics

• It is not the infrastructure of the school that is important but the content within the school that matters

• I Began Parikrama schools with the arrogance of transforming the world but I am the one who has been transformed! – Bose

• Quality creates its own demand – scale will come

Page 3: TedIndia, Nov 6, Day 3

Session 4: Reinventing Development

Dr. Asher Hasan– TED Fellow

“Transcend our differences to celebrate diversity to leverage humanity”

Page 4: TedIndia, Nov 6, Day 3

Session 4: Reinventing Development

Shaffi Mather -Social Entrepreneur, Lawyer

• Mather has developed ambulance access for all of India

• Uses “cross-subsidy” where the rich pay more, the poor pay less and where accident victims pay

nothing for ambulances

• Mather is transferring this service to Pakistan with aid from Acumen Fund

• Piloted for-profit anti-bribery service and wants to scale it up

Page 5: TedIndia, Nov 6, Day 3

Session 4: Reinventing Development

Mallika Dutt-Audience Speaker

• Violence against women

• Created Ring the Bell campaign to fight domestic violence

Page 6: TedIndia, Nov 6, Day 3

Session 4: Reinventing Development

Anil Gupta - Innovation Advocate

• “Minds on the margins are not marginal minds. We have to develop technology based on the knowledge

of the poor”

• “Scalability must not become the enemy of sustainability”

• Innovations from the BOP: mobile flour grinder,, Teflon free non-stick pan

• “Freedom is to look in the mirror and learn”

• Grassroots to Global: Honey Bee Network to share ideas: http://www.sristi.org/cms/en/our_network

Page 7: TedIndia, Nov 6, Day 3

Session 5: Redesigning Community

Banny Banerjee- Design Educator

•“Systems have systematically pounded design out of us”

• “Risk-averse behavior is very risky”

• “Insights leading to reframing point of view to then prototyping”

• “We don’t need norm-changing paradigms, but we need rapid diffusion for rapid transformation”

• “We are 40% over the planet’s carrying capacity”

• Design thinking for effective social change

Page 8: TedIndia, Nov 6, Day 3

Session 5: Redesigning Community

Margaret Stewart - Audience Speaker

• Democratization of media will lead to economic development and political change – Stewart

Page 9: TedIndia, Nov 6, Day 3

Session 5: Redesigning Community

Shamsul Wares- Architect and Teacher

• “65% of buildings in the world are houses”

•Wares designed a weekend home for a client that is used as a community center during the week

Page 10: TedIndia, Nov 6, Day 3

Session 5: Redesigning Community

Laskhmi Pratury - TEDIndia Co-Host

If you’re not standing on the edge, you’re occupying too much space!

Page 11: TedIndia, Nov 6, Day 3

Session 5: Redesigning Community

Kavita Ramdas - Philanthropist from Global Fund for Women

• Men are also affected by the choices and rules that discriminate against women

Page 12: TedIndia, Nov 6, Day 3

Session 5: Redesigning Community

Check out the Piano Staircase video

http://thefuntheory.com/

Page 13: TedIndia, Nov 6, Day 3

Session 5: Redesigning Community

Sunitha Krishnan- Anti-trafficking crusader

• Human trafficking, third largest organized crime

• “We as a civil society victimize victims – stigmatize victims of rape and sexual slavery”

• “Break the culture of silence – talk about these stories in your limited world”

• “The fundamental of our work is a belief in the human potential to bounce back, to recover”

• The most important way to help someone heal besides psychological and economic rehab is through

believing in them

Page 14: TedIndia, Nov 6, Day 3

Session 6: Green and Blue

Charles AndersonMarine Biologist

•“I found out: they’re following the rain! When India has rain, dragonflies are there”

• “Dragonfly migrations are getting earlier – an indication that the climate is getting warmer”

Page 15: TedIndia, Nov 6, Day 3

Session 6: Green and Blue

Horst RechelbacherEco-chic entrepreneur – Aveda Founder

•Fascination over the middle finger and the symbol it represents

• “Middle finger is a Buddhist symbol. Budhha is trying to tell you to ‘be one’. The is the meaning of

it!”

• Chemicals have turned our bodies toxic

• “Cosmetics are worse when it comes to toxins. Use lipsticks with organically made products, also makes

it nutritious!”

Page 16: TedIndia, Nov 6, Day 3

Session 6: Green and Blue

Alexis OhanianReddit Founder

• “It’s okay to take things less serious, even if it is for a serious cause. You can still achieve your goal.”

• “If you use social media, you have to be okay with losing control.”

Page 17: TedIndia, Nov 6, Day 3

Session 6: Green and Blue

Jake Eberts, Creator of film “Oceans” (2010)Film Producer

• “Over 75 million sharks are killed every year. 100% of the world’s fisheries will be extinct by 2050.”

• Looking forward to his film Oceans – expected release date 2010

Page 18: TedIndia, Nov 6, Day 3

Session 7: Power of Stories

Ramachandra BudihalTechno-heritage imagineer

• How do you captivate the past and export it to people?

• “We don’t enter the future, we create it. And we create what we imagine”

• Created a system called E3iT (Engage, Entertain, Educate, Immerse Technology) – the E3iT system brings to life and presents information regarding

historical buildings

Page 19: TedIndia, Nov 6, Day 3

Session 7: Power of Stories

Abhay DeolBollywood Actor

• “You can use media and films for social change and to highlight a cause”

• http://www.youtube.com/watch?v=LniH0ZApCiI – great commercial by Canal +

• Deol mentions how people get death certificates to avoid the police

• Deol mentions that he is starting his own production house to pursue his dreams of films for

social change

Page 20: TedIndia, Nov 6, Day 3

Session 7: Power of Stories

Shekhar KapurDirector and Writer

• Intersection of art, myth and activism• “We prepare too much, knowledge gets in the way of

wisdom.”• “To tell great stories, you must get out of your mind – by

putting yourself into an unplanned moment, a panic”• “Panic is the great axis of creativity, because it’s the only

way to get rid of your mind”• “We are the stories we tell ourselves – stories that define

the potential of our existence”• “When you read a script, you must find your own truth in

it. This truth might even contradict the plot.”•“The night and day are a contradiction, but the blue in the

first morning hours is its harmony. ..Harmony is not a resolution. Harmony is a suggestion of something much

larger than resolution.”

Page 21: TedIndia, Nov 6, Day 3

Session 7: Power of Stories

Ryan LoboPhotographer

• “Photographs can tell better stories than sensational documentaries”

• The individual is the instrument in storytelling, not the camera, the TV network…

• “Look for excellence, rather than the results of it, and success will arrive on its own”

Page 22: TedIndia, Nov 6, Day 3

Session 7: Power of Stories

Excellent Tweet comment“areebahanif : Stories being told through film, stills

and movement - This is #TEDIndia symbolic of the real India: Land of stories and heroes”

Page 23: TedIndia, Nov 6, Day 3

2 fun green videos shared at TEDIndia:

1. Plug Out Boy: http://vimeo.com/3443886

2. Granny Wrap: http://vimeo.com/4553886