THE MOBILE SIDE OF RETAIL

How Mobile Technology is Changing Customer Experiences, In-Store Engagement, and Retail StrategiesBrought to you by SAP. Research by TechValidate. http://www.techvalidate.com/product-research/sap-retail.com

By far, more retailers (68%) were concerned with integrating mobile technology into their business strategy.

A NEW REALITYFOR RETAILWe asked SAP Retail users what the top issues facing retailers in the next five years will be. Here’s what they said:

planning and delivering the right product assortment.

53%delivering consis-tent, personalized customer experiences across multiple channels.

67%leveraging mobile, social, and online interactions to drive sales.

68%

A NEW REALITY FOR RETAILEngaging customers when they are shopping in your space is crucial to keeping them loyal. Here’s how some SAP Retail users ranked in-store engagement techniques:

Although person-to-person connections still dominate, mobility is a factor in five out of seven top engagement methods.

81%

42%

37%

31%

29%

24%

18%

Store associates

Consumer smartphone apps

Kiosks and digital signage

Location-based mobile coupon delivery

Mobile Web sites

QR codes

Text messaging

MOBILE ADOPTION IN RETAILHow are retailers using mobile technology in their operations? Here’s what our survey said:

Almost all retail operations are leveraging mobile apps to grow their business.

Developing specific branded mobile apps:

Using Mobile Advertising:

Developing mobile-ready websites:

58% 49% 41%

Developing mobile apps for store sta�:

27% Delivering location-based coupons:

25%

Identify opportunities for operational improvement: 56%

Observe how consumers perceive a brand: 52%

Integrate social data with key processes: 52%

Capture and respond to customer issues: 47%

Track conversations about products and services: 39%

Learn what others say about the competition: 33%

HERE COME THE SOCIAL SHOPPERSMobile devices are making it possible to make

shopping a real-time social event. Here’s how

retailers are using this new source of data:

The majority of respondents are integrating social data into promotions, planning, supply chain, and other key processes to better understand their customers.

RETAIL SOLUTIONSAT THE READYNo matter what challenges your retail operation faces, SAP has solutions that can keep you ahead of the competition.

For more information about what SAP can

o�er retail operations, including innovative

mobile solutions, visit SAP Retail today.