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© 2014 SOASTA CONFIDENTIAL - All rights reserved.Webinar
Presents
Thriving in The Shark Tank
2© 2014 SOASTA CONFIDENTIAL - All rights reserved.
A Success Event story
TODAY’S PRESENTERS
Kunal Sarda: Ron Thompson Brad Johnson:
COO & Founder Principal Perf. Engineer VP Product
Verbalizeit SOASTA SOASTA
Agenda• The Need• The Process• The Results
Questions: Submit in chat box during event
3© 2014 SOASTA CONFIDENTIAL - All rights reserved.
4© 2014 SOASTA CONFIDENTIAL - All rights reserved.
Your Business and Your Customers
GET - https://api.verbalizeit.com/languages.(json/xml
)
API or Web
Interface
Single Line of Code
18,000+ Translators
5© 2014 SOASTA CONFIDENTIAL - All rights reserved.
Cheap, quick. Not always effective.
Machine Translation
Quality, but expensive and lack technology sophistication.
Traditional Translation Agencies
A
B
Cloud-based, instant access to crowdsourced human translation
VerbalizeIt
A B
Quality of human translation, at an experience and price synonymous with technology solutions
6© 2014 SOASTA CONFIDENTIAL - All rights reserved.
Multilingual Customer Phone Support
Web, Mobile and Document TranslationMedia Translation
Language Support for Travelers
| verbalizeit.com | [email protected]
Broad array of businesses leverage the Verbalize it platform
7© 2014 SOASTA CONFIDENTIAL - All rights reserved.
Our road to Shark Tank
8© 2014 SOASTA CONFIDENTIAL - All rights reserved.
9© 2014 SOASTA CONFIDENTIAL - All rights reserved.
Fully cloud-based infrastructure (AWS)
Supporting web and mobile users
Elastic load balancing & auto scaling
Recommended monitoring
Cloud-based staging environment
10© 2014 SOASTA CONFIDENTIAL - All rights reserved.
New, highly disruptive cloud platform for businesses
New consumer mobile app
New online campaign launch with Rosetta Stone
New Technology
Season finale of most successful season (Emmy nominated)
Final spot of the show
6- 8 million viewers expected to tune in
14 Million Eyeballs
+
11© 2014 SOASTA CONFIDENTIAL - All rights reserved.
May 13: New technology platform and website completed 3 days prior to Shark Tank airing
May 14: VerbalizeIt approaches Amazon Web Services for advice on ensuring sufficient capacity to handle the load. AWS recommends SOASTA
May 15: VerbalizeIt contacts SOASTA in the morning. Load testing begins in the afternoon.
Road to SOASTA
12© 2014 SOASTA CONFIDENTIAL - All rights reserved.
o There may be 6-8
million TV viewers
o Planned for the worst,
hoped for the best
o Tuned for 10 million
hits
13© 2014 SOASTA CONFIDENTIAL - All rights reserved.
14© 2014 SOASTA CONFIDENTIAL - All rights reserved.
Build testsBuild tests RunRun
AnalyzeAnalyze
//
FixFix
May 15
// // // //CloudTest On-Demand Service
May 16
// //
May 13 May 17May 14
Baseline testing CachingCDN…
APIRest calls…
System Priming
Auto scalingLoad balancing…
Real user scenarios…
Constant collaboration
New system ready!
Amazon…“Call SOASTA!”
…………………………………..Cloud testing……………………………………..
The big day!
15© 2014 SOASTA CONFIDENTIAL - All rights reserved.
16© 2014 SOASTA CONFIDENTIAL - All rights reserved.
o Ready the Load Balancers
o Warm the cache
o Warm cutover to REAL USERS
17© 2014 SOASTA CONFIDENTIAL - All rights reserved.
18© 2014 SOASTA CONFIDENTIAL - All rights reserved.
“Feeding Frenzy”- several sharks interested
Audible gasp from camera crew when we accepted deal from O’Leary
Mark Cuban: “I’ll end up competing with these guys”
Season finale received highest ratings in history- 1 million new viewers
19© 2014 SOASTA CONFIDENTIAL - All rights reserved.
o 100x Mobile downloads
o 700% increase in traffic
o Up to 30,000 visits per day
o 64 to 128 servers
o Zero downtime
o Avg. response time 300ms
o ROI – Broke even on CloudTest within one
week
20© 2014 SOASTA CONFIDENTIAL - All rights reserved.
June
July
August
Sept
Oct
Nov
21© 2014 SOASTA CONFIDENTIAL - All rights reserved.
June
July
August
Sept
Oct
Nov
December
Unannounced Rerun!
22© 2014 SOASTA CONFIDENTIAL - All rights reserved.
o Growth
o Maintaining high quality user experience
o Global support/infrastructure
o Continual testing
o Recommendations?
Thanks
Contact SOASTA:www.soasta.com/cloudtest/
twitter.com/cloudtestfacebook.com/cloudtest
RESOURCES
Upcoming webinars: soasta.com/knowledge-center- This Friday, Feb. 21: “Getting Started with mPulse
Lite”
Need a test, fast? CloudTest On-Demand- email [email protected]
You’ll hear from us by tomorrow
Interested in VerbalizeIt's translation offerings for your business? Email [email protected]
24© 2014 SOASTA CONFIDENTIAL - All rights reserved.
www.SOASTA.com
