Landing page (choose destination)

Registration form

Competiton rules

”Thank you” page with video

Newsletter

Newsletters distributed: 7.252.398

Average list size: 1.208.733

Opened HTML newsletters: 855.327

Unique openings: 227.819

Click trough: 28.551

Newsletter distribution & impressions - Berlin Brandenburg region

Total impressions (HTML): 867.301Unique impressions: 239.107

Tip a friend emails sent: 18.446

Opened HTML invitations: 11.974

Unique openings: 11.288

Click trough: 1.058

Period: 04. july – 20. august

Visits on campaign site: 30.284

Sources:

- Newsletters: 28.551

- Tip a friend: 1.058

- other sources: 675

Registered contestants: 18.477

Campaign Results

Contestants with consent: 13.541