Unlocking insights on any data

Tiffany WissnerSenior Director, Data PlatformMicrosoft

What differentiates today’s thriving organizations?

Data.

Complex implementationsEnterprise data warehouse

Spreadmarts

Siloed data

Hadoop

DashboardsAd hoc analysis

Machine learning

OLAP

Any dataIn-memory

Internet of Things

Innovation

Transactional systemsETL

Operational reporting

Valu

e

Technology innovation accelerates value

The opportunity is bigger than you may think

$1.6T data dividend available to businesses that embrace data over the next four years

speed

@

More people

New analytics

Diverse data

How?

Data source: Microsoft and IDC, April 2014

Data dividends opportunity

Industrial automationPredictive maintenance

Real time fraud detection

Smarter insights to improve performance

Personalized products & services

Process optimization:manufacturing control

Customer insight: Loyalty, empathy

Complex autonomous systems: connected car

“Digital business will redefine traditional industry and market boundaries and will lead to industry-blurring disruption and reinvention on a scale never seen before.”

Burt, Miriam and Booz, Robert. Top Industry Predictions for 2015: Digital

Business Transformation Gets Underway. Gartner. December 11,

2014.

Unlocking opportunity with insights

Shift from building products to deliveringa service

Complementphysical experienceswith digital ones

Develop new revenue streams with thingsand data

An end-to-end platform for any data and everyone

Business questions and problems

Actionable results

Transform+ analyze

Visualize+ decide

Capture + manage

Data

Microsoft data platform

Empowering you to capture data dividends

Depend on secure, reliable performance

Increase speed across all your data workloads

Capture any data: structured, unstructured, and streaming

Scale your platform quickly to meet changing demands

Capture and manage diverse data types with breakthrough speed

Capture + manage

Transform+ analyze

Visualize+ decide

Capture + manage

Data

&The data platform from Microsoft allows you to manage all these data sources

&Scale-up Scale-out

&In-memory On disk

&Operational data Real-time data& more

Structured data Unstructured data

&

&On-premises Cloud

How we differentiate

STAN ORLOWSKIDIRECTOR OF DATABASE STRUCTURESNASDAQ OMX

“Data is the lifeblood

of our company.“

• Reduced query time from days to hours

• Cut storage footprint by 50 percent

Connect, combine, and refine any data

Create data marts and publish reports

Build and test predictive models

Curate and catalog any data

Transform + analyze

Transform+ analyze

Visualize+ decide

Capture+ manage

Data

Transform and analyze data for anyone to access anywhere

Use the power of machine learning to predict future trends or behavior

Build and test predictive models

• HDInsight• SQL Server VM• SQL DB• Blobs and tables

Publish API in minutes

Devices Applications Dashboards

Data Microsoft Azure Machine Learning API

Storage space

Web

Microsoft Azure portal

Workspace

MLStudio

Business problem Business valueModeling Deployment

• Desktop files

• Excel spreadsheet

• Other data files on PC

Cloud

Local

ANDREW LAUDATOCIOPIER 1

“We can let the data speak to us, and we can ask questions that we hadn't thought of before."

• Increased customer targeting and customization

• Reduced time to model for real-time marketing campaigns

• Visualized predictive data to reveal fresh insights

Discover, explore, and combine any data type or size, regardless of location

Ask questions of data to visualize, analyze, and forecast

Make faster decisions, share broadly, and access insights on any device

Visualize + decide

Transform+ analyze

Visualize+ decide

Capture + manage

Data

Visualize data and make decisions quickly using everyday tools

Discover, explore, and combine any data

Easily connect to everyday apps such as Marketo, Salesforce, and more

Connect to live corporate data through SQL Server Analysis Services

Ask questionsof data

Drag and drop to build interactive reports

Explore and discover answers using natural language

Make faster decisions, share them broadly

Monitor the health of your business with a single view

Access insights anywhere, on any device

LOWELL SIMPSONCIOMEDIACOM

• Reduced reporting time from weeks to hours

• Adopted tools across company without additional training

• Drove higher campaign success

with increased performance insights

“All our people know Excel. With BI built on top of it, we don’t have to train them on anything new."

Demo

Bringing it together

DOUG WEBERBUSINESS MANAGER, REMOTE APPLICATION MONITORINGROCKWELL AUTOMATION

“What we’re talking about is delivering a degree of collaboration and visibility unheard of in the oil and gas industry. With sensors, software and the cloud, these disparate assets can become part of a Connected Enterprise, powered at its core by a rich flow of data.”

Transform+ analyze

Visualize+ decide

Capture + manage

Data

How will you realize your return on data?

Power BI for Office 365

Microsoft Azure

Microsoft SQL Server

Microsoft data platform

Get started today! Explore our data platform products today Ask us about our Data Insights Immersion Experience Program For more information visit: www.microsoft.com/datainsights

© 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing marketconditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.