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An introduction on how to use digg and stumbleupon strategically as ways to increase your website traffic.
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Using Social Media Strategically to Drive Web Traffic
By Danielle [email protected]
Photo by ness730
Social Networking
Social BookmarkingSocial News
Photo by waynejackson
Social Media is an “umbrella term” Social Media is an “umbrella term” for…for…
What is Digg ?
Photo by Mike Carroll
• Age Range: 25-34
• About 65% male
• International
• 25 million unique visitors a month
Digg demographics:
Digg 101:• Users submit links.
• Other users vote--or “digg”--links they like.
• The more votes a link has, the more popular it becomes.
• If a link gets enough “diggs” in a 24 hour period, it makes it to the Digg.com homepage.
Digg homepage . . . Digg homepage . . . JACKPOT!JACKPOT!
Photo by rhoadeecha
Endangered Cats on Digg
Endangered Cat Stats
00
10,000
20,000
30,000
40,000
50,000
60,000
January February
Other Traffic Digg
1,584
43,703 from Digg
4,834 from other places
TOTAL:48,537
Your Site
RSS Blogs
Digg Helps Diversify YourInbound Links
Results
0
200
400
600
800
1000
1200
October - March
DiggsDiggs
Digg Isn’t Easy
Tips and Tricks
Image by Micah JohnsonFrom www.chiefingredient.com
What is StumbleUpon?
• 4.5 million members
• 1.5 million unique visitors a month
• 56% male
• Age Range: 45-54
StumbleUpon
Say I like puppies…
#1. I download the StumbleUpon toolbar.
#2. I create a basic profile, checking boxes that relate to puppies (and other things I like).
Browse and Rate
• Discover and rate your pages and others.
• Build relationships with other “Stumblers” with similar interests.
• Rate anyone who mentions you! It will reward them with traffic.
You Want More
“Thumbs”
Photo by Vern
Hart
Let “Stumblers” Rate You
What the “thumbs” look like…
Spend Longer on Site Lower Bounce RatePhoto from Morguefile.com
Laurenatclemson on Flickr
StumbleUpon Stats
Profile Development Pays Off!
Takeaways…
• Be ready to invest time.
• Create and submit unique material.
• Find your niche.
• Invest and reciprocate.
• Social media
can supplement more traditional methods.
Photo by Jack Fiallos
QuestionsQuestions??
Photo by jn2race