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VIDEO 2 - STEP BY STEP METHODS TO GET YOUR BUSINESS FOUND ONLINE!
Welcome Back the the Next Set of Steps to Get Online Business
Attention Like You Were Half Naked!
Discover 7 Proven Step by Step Methods To Finally Get Your Business
Found Online!
Review of Course Introduction
Stand out from the crowd without having to get half-naked!
How to be at the top of the 87 billion web pages
Craft perfect headlines Discover the secret behind content
formatting Build a global mobile appeal - responsive Shift your focus Build your online presence at lightning speed
Review Course Introduction
The course is set up to cover 7 areas, Step by Step in easy to follow stages.
Each lesson has a central theme
Examples to “see” how to create the headlines and content
Everything here you can apply right now!
This bears repeating…According to Archive.orgthere are 87 billion web pages being searched!
Is your web content good enough to be at the top of that list?
The average person spent longer each day on the internet than watching TV.
79% use a smart phone!
Step 1 – How Do You
Stand Out From the
Crowd?
Step 2 – Perfect Headlines
And now….
Step 3 – Content Formatting!
When is too much TOO MUCH?
Format do’s and don’ts
You Can NEVER Be Too SPACEY!
Chunking!
1. Introducing Subheads and Bullets
Use these “short tools” to create flow and ease of comprehension of page content:
- Subheads – they add white space and visual interest to your pages and make them easier to read.- Breaking up the current long content into shorter sentences,- Make shorter paragraphs,add bullet lists of information
The Best Copy “Trick of the Trade”
- Because online visitors are always in a hurry, and – as the saying goes – your competition is only a click away, make sure your messages stress relevance and urgency.
- Emphasize “why” the information you are offering is important and “how” it can benefit them
- Photo’s go without saying - are also an essential tool to bring visitors to stay longer and enjoy their experience.
Step 4 – Be Different!
Personality
Authenticity
You Can NEVER Be Too UNIQUE!
”However…Respect Your Brand”
- For example: You’re a small business offering a catalogue of products, courses and very intimate coaching programs.
- You also sold caps.
- If this was you, you’d get raked over the coals! Caps don’t belong as part of your business.
- There is no such thing as a neutral product. If it doesn’t enhance your image, it detracts from it.
- If the product is wrong for you, the more you sell,the worse it is.
”Brand Personality”
--Two gals are at a party. Both look great! Coiffed and manicured! Great shoes too! At the end of the night, who do you think will fare better with the single guys? The gal with the funny sense of humor and captivating energy… or the gal that sits on the couch and waits for Mr. Right to find her? - Use brand personality to build the connection and create the engagement necessary to close the sale every time. - The more humanistic a brand can become the more humans can associate with the brand and you and your products!
Step 5 – Global Mobile Appeal
Social Media is Hot You Can NEVER POST TOO MUCH!
Facebook has over a Billion users
• Twitter has over 650 million users
• Google Plus has nearly 500 million users
• LinkedIn has over 250 million users
• Pinterest has over 20 million users
• Instagram is now owned by Facebook!
What You Need to Know About:
Consumer Usage Stats:
-- 85% of consumers search for local businesses online
-- 75% of online searchers never scroll past the first page of the search results
-- 67% check online reviews before selecting a local business
Step 6 – Shift Your Focus
Niche
You Can NEVER Be Too OTHER Centered!
People have one interest
over everything else in the world –themselves!
Step 7 – Build Online Presence
Social Media Plan of Action
You Can NEVER Be Too Out There!
What You Need to Know About the Power of
specific audience targeting
customer service
hear what's going on in your industry
to promote special events, contests or deals.
About Patricia Ogilvie:
-- Business Coach-- Website Builder-- Copywriterhttp://patriciaogilvie.com
