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Creative Viva review
26.02.20131
2
Poland onair
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Kolejno odl icz t ra i l e r
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Kolejno odl iczTeaser Kedz io r
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Excusedt ra i l e r
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Viva morningst ra i l e r
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WWW webpage promo
88888
Polska stówaTra i l e r
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Polska stówaTeaser Tede
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Polska stówa opener
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Polska stówagraph ic e lements
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Ostre Gadkiopener
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Poland online
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Online Extras From the ona i r shows
Additional materials from the shows (Kolejno Odlicz, VIVA Ostre
Gadki, Polska Stówa)
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Online Extras From the ona i r shows 2 /2
Fotos & videos that work as promotion and additional shows content;
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Shows campaignsExcused
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Shows campaignsMake me a supermode l
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Shows campaignsWhat I l i ke abou t you
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Social mediaFacebook success
„Thank you” cover photo for half a million fans.
202020
Social mediaf acebook cha ts and takeovers
Promotional cover photo for facebook takeover by local celebrities.
21212121
Social mediaI ns tag ram
Instagram and
instagram VIVA
photos, used also
in other platforms
(www, twitter, face
book) – instagram
style
correspondents
well with the new
VIVA design;
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1500sto900 voting chartNew Years Eve char t w i th on l i ne vo t ing
Quelle
EIN BILD
•Over 1000 music videos to vote
for - a challenge to make the
voting user friendly;
•20k Unique Visitors;
•40k Votes;
• Voting made it to #3 in Top
Content list for December;
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Poland PR
PRGOALS
Introducing new VIVA shows – “Kolejno odlicz 4”,” Polska
Stówa”,” Ostre Gadki” and ”Excused”.
Getting the widest possible media coverage for the new
programming
24
25252525
PRHOW DID WE GET THERE?
EIN BILD
“Excused” St.
Valentine’s press
packs
Press releases
Interviews with our
celebrities
One to one meetings
with top journalists
25
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PRWHAT ARE WE MOST PROUD OF?
Lots of reviews of the new shows (mainly “Ostre Gadki”) as a
controversial and innovative ones
DREI BILDER
nocoty.pl pudelek.tv se.pl
26
272727
PRWHAT DID WE LEARN?
One to one meetings
with journalists give
us more media
coverage and create
genuine, close
relationships!
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PROUR PLANS
EIN BILD
Creating a biggest fuss ever
with our new shows –
“Waking up with the
stars”, “Stars’ battles” and
“The friendliest village in
Poland” with events such as:
trip with journalists, funny
and surprising launch of the
“Village”, competition for the
viewers.
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German onair
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Viacom Poland ReelEng . ve rs ion
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VIVA Valentine’s Daypromo
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VIVA Valentine’s Daybug
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Jersey Shore Example fo r an s t i l l p romo wi th mus iccoopera t ion
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VIVA Ausbi ldungsmonatTra i l e r fo r an on l i ne campa ign w i th VJ
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VIVA Manga LowerthirdTwi t te r i n fog raph ic
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180 Degrees