Exten(Social Media)sion

Prepared by : U.R. Taylor,MS,RD,CD-N Wanda A. Hamilton, DTR 4/2012

Oh My!

Workshop Focus

ResourcesStrategiesWhy

WhyWhy

Why

WhyWhy

Why

Fast and Effective

The way people communicate

Ability to reach large audiences

+ =

Strategic Choices

Level of Effort

People

Low Risk Tools

Consistent Messages

Portable

Message Sharing

Conversation

Leverage

Multiple Formats

Mobile Sharing

Goals

Evaluation

Audience

Objectives

Resources

Strategies

Worksheet 1

Target Audience

Determine your objective

Worksheet 2

Determine Audience Communication Needs

Goal integration

Message Development

Worksheet 3

Resources and Capacity

Identify Social Media Tools

Define Activities

Worksheet 4

Identify your key partners and their roles and responsibilities

Define Success for Evaluation

Worksheet 5

Step 1: Developing the Model

Worksheet 6

Step 2: Developing the Questions

Inputs

Outputs

Outcomes

Resources

Logic Model Example

Reference:

Centers for Disease Control and Prevention. The Health Communicator's Social Media Toolkit (2011), Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication Retrieved 2/2012.

University of Connecticut, College of Agriculture and Natural Resources, Department of Extension

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