Web 2.0 Goes to Work at McGraw-Hill

Patrick DurandoSenior Director, Global New Media

November 18, 2009

2

Agenda

1. The Need for Collaboration and Knowledge Sharing

2. Example Uses

3. Tactics for Adoption and Lessons Learned

4. Value

5. Future Plans

3

The Need

• Geographically diverse organizations• Inefficient projects• Technology Hurdles

Intranet SharePoint Wiki’s

• Accessibility across departments, regions and firewalls.• Too much visibility• UGC

4

Use Case #1- Collaboration and Knowledge share across teams

5

Use Case #2- Familiar Tools for 21st Century Employees

6

Use Case #3- Virtual Eventspace

7

Use Cases #4- Communication Platform and Learning Opportunity

8

Use Case #5- Customer Support Knowledgebase and PMO Documentation

• Education Segment• Sharing customer support solutions

250 Registered Users Centralized across shifts and offices.

• Project Management Office 600 users Central document repository Eliminates attachment overhead No longer document centric

9

Tactics for Adoption and Lessons Learned

• Drop the email crutch• Key member buy-in• Have a plan for how• Train, even though you don’t need to• “Build it and they will come” doesn’t work

Misses• External Advisory Board- Too established, too little control• Regionally diverse department- Too many alternatives • New Hire Portal- Zero Comfort level from Senior Management

10

Value

• Increase in Technical aptitude• Reduction in face-to-face meetings• Reduction in email traffic and storage• Easy Project Extranets• Tech savvy environment for new and prospective employees• Employee Networking- still via wiki for now.• Safe experimentation in new social networking space• Low cost for experimentation

11

Future Plans

• Enterprise Rollout• Platform for Remote Sales Force, particularly microblogging• Employee Directory?