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Siteimprove - Web content quality matters Siteimprove Customer Workshop June 2013
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Web Content Quality MattersWeb Governance
06-06-2013 1
Agenda
• Introduction to Web Governance
• Why is Web Governance Important?
• Getting Started with Web Governance
• Tips & Tricks for Content Strategy
06-06-2013 2
Introduction to Web GovernanceWeb Governance & Web Management
Web Governance is:
- Frame Work
- All web assets
- Roles & Responsibilities
- Standards / policies & procedures
Web Management =
- Day-to-day operations of one or more web assets
- Planning, management and execution of concrete web pages
06-06-2013 3
Introduction to Web Governance
• Sets the framework for your web activities
• Must cover all web initiatives
• Ensures a common understanding of your
organisation
06-06-2013 4
Why is Web Governance Important
06-06-2013 5
Why is Web Governance Important?
• The simple answer is economics, but how?
• Uniforms
• Fewer errors
• Improvements
06-06-2013 6
Getting Started with Web Governance
1. Mapping the current situation
2. Setting goals
3. Make a plan of action
06-06-2013 7
Getting Started with Web
GovernanceMapping the current situation
- What is the purpose of your website?
- Who does what?
- What policies do you have?
- What goals do you have?
06-06-2013 8
Getting started with Web Governance
• Clearly defined the purpose of each goal
• The 10 most used services must be available as self-service
S.M.A.R.T. goals
- Specific
- Measurable
- Attainable
- Relevant
- Time Bound
06-06-2013 9
Getting started with Web Governance
Make a plan of action
- Define roles and responsibilities
- Establish policies and procedures
- Communicate!
06-06-2013 10
Summary of Web Governance
• Web strategy is the long-term plan
• Web Governance = Web strategy, but
you must have both
06-06-2013 11
Top 10 Tips on Governing and
Maintaining Web Content
1. Systematically govern and maintain
your content using one platform.
2. Understand your end users’ by
tracking ‘User Journey’s’ and ‘Behaviour’
so you can create quality content which
meets their needs and expectations.
06-06-2013 12
Top 10 Tips on Governing and
Maintaining Web Content
3. Take each section of your website,
use the folder structure of the site and
delegate sections of content as per
tasks and responsibilities within your
team.
06-06-2013 13
Top 10 Tips on Governing and
Maintaining Web Content
4. Measure SEO keyword
performance so you can plan and
create content that builds your brand
and optimises your site.
06-06-2013 14
Top 10 Tips on Governing and
Maintaining Web Content
5. Setup Siteimprove deeplinking with
your CMS for quick and efficient access to
content editing.
6. Prioritise fixing broken links by user
click rates and top level pages they affect.
06-06-2013 15
Top 10 Tips on Governing and
Maintaining Web Content
7. Get an audited view of all published
content, from media files to email addresses.
8. Schedule and customise reports to
automatically notify and update your staff of
tasks and responsibilities.
06-06-2013 16
Top 10 Tips on Governing and
Maintaining Web Content
9. Monitor your key pages for response time, uptime and downtime.
10. Use support and free training!
Contact: Bryn Anderson, Training and Support Specialist: 0845 226 8050
Siteimprove re-design white paper:
http://siteimprove.co.uk/media/407942/siteimprove_during_website_redesign.pdf
06-06-2013 17
QuestionsPlease let me know if you have any
questions?
Cerri MacUK Team Leader
06-06-2013 18