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Introducing
A WEB PRESENCE OUT OF THE BOX
A WEB PRESENCE OUT OF THE BOX
The four service pillars
Social Media Marketing
Search Engine Marketing
WEB CREATION
Mobile Web Creation
Web Creation – The Basics
It's the foundation so you better do it right and choose a solution that is:– Flexible– Scalable– Easy to maintain– Easy to keep up-to-date (both content- and function-wise)– Always available
A WEB PRESENCE OUT OF THE BOX
The Past
Both the website development and content management were in one camp: web programmer.
All the content was built in the code; usually HTML.
If changes were to be made, even a slightest one, the customer had to wait for the programmer to do it...
...if he was still around!
A WEB PRESENCE OUT OF THE BOX
The Past
Other challenges:– The websites were static, no
animation, no effects, boring designs;– Multimedia and rich media were not
supported;– Limited back-end database operation;– Limited interaction;– Limited capability to build online
communities.
A WEB PRESENCE OUT OF THE BOX
What do you expect from your website?
I want my business represented online in a way to reflect my corporate standards:– I want a beautiful design but
without useless gimmicks;– I want animation, graphics,
movies, audios that I can upload directly to my website;
A WEB PRESENCE OUT OF THE BOX
I want interaction:
I want to get feedback from my visitors;
I need them to complete forms;
I want them to contribute to mycontent;
I want them to have different userrights with different access levels;
I need B2B and B2C E-commerce;
I want to build a community.
And BTW: I want to manage my content! From anywhere!
A WEB PRESENCE OUT OF THE BOX
The Answer
Content Management System – CMS or Web Content Management System - WCMS
What is WCMS?● A web content management system (WCMS)
is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation. (Source: Wikipedia)
A WEB PRESENCE OUT OF THE BOX
Nowadays – Online CMS
The most up-to-date utility. Centrally maintained and always available.– 1. DIY – Do It Yourself:
● simple and easily configurable;● limited features;● templates to be chosen from a limited pool;● suitable for hobby sites
– 2. Professional Online Software platform:● feature-rich; many functions/modules;● fully configurable;● constantly being kept up-to-date;● customized and unique template for
each and every website
A WEB PRESENCE OUT OF THE BOX
WebFactories – An Integrated Approach
The best technology + professional value services = Complete Web Marketing Platform
– The better and more complex an online CMS is, the more customization and work needs to be done. We will do that for you.
– We make sure your website:● offers the right functions and modules;● has the design in line with your corporate standards;● has the optimal structure and content;● has its business logic properly loaded; ● has quality traffic built up so that your business objectives are
met.– That's what we have been doing for years with many successful
projects behind us.
– You can focus on what you do best: Your Business
A WEB PRESENCE OUT OF THE BOX
So Why WebFactories?
A WEB PRESENCE OUT OF THE BOX
The most cost- and time-effective solution to establish a web presence and get traffic
Integrated web, email, hosting and traffic generation services from one source
Strong framework that can power many websites from one central location.
Centrally hosted yet custom tailored solution to meet any customer demand.
The content and structure of the website can be easily edited by any person with a minimum computer literacy.
Tons of modules and functions that can be activated with just a click of the mouse.
Future-proof: It is constantly being developed/enhanced by a team of programmers. All the new developments and enhancements are instantly made available to all the websites powered by our engine to make sure that every website we ever built is running on the latest technology.
We have powerful search engine optimization (SEO) tools and services, and all major social media functions integrated for quality traffic generation.
Tons of Functions/Modules
Menu editor
Page creator
Configurable content structure
Secure login
Members only content
AJAX file manager
Contact form
SEO tools
Google Analytics
Site map
RSS
Multi-language support
Widgets
Maps
Forum
Blog
Social Media
Sports Module
Event calendar
Newsletters
News
Timed content publishing
Banners
Movable boxes
Share it
Slideshows
Audio-, video-, and picture galleries
Picture player
Table Builder
MediaLeadBox
Shopping cart w/ multi-currency
CommonCart – multi-shops – one cart
FastCart – shop w/o logon
Payment integration
Business Directory
Mobile version
A WEB PRESENCE OUT OF THE BOX
What other services are available?
Once your business is present on the web, you need to generate quality traffic.
We have a solid hinterland that works for you and help you achieve your business goals with the most efficient tools.
– On-Page Search engine optimization– Social Media Marketing tools– E-mail and SMS mobile marketing tools– Search engine Marketing programs (SEM)
A WEB PRESENCE OUT OF THE BOX
On-Page Search Engine Optimization
The whole website as such can be optimized for search engines
The following elements can be embedded as meta-tags:
– Keywords;
– Website definition;
– Detailed website description whith relevant content;
– H2 headings
Every single content page can be optimized with different keywords and page definition
A WEB PRESENCE OUT OF THE BOX
Social Media MarketingWe will work closely with you to define target audience profiles and work out the best combo for your social media presence and set targetting criteria
We will set up and run your social media accounts:
– Google+
– Wordpress Blog
We will monitor your brand and your social media visbility
All the above to generate quality inbound traffic
We will monitor your business target conversion using the most up-to-date analytics
Monthly analytics and social media reporting
A WEB PRESENCE OUT OF THE BOX
Search Engine Marketing - SEM
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of natural keyword rankings.
We focus on the following activities:
directories and classifieds postings, both local and global
post comments in relevant forums
signature posting in forums
create mini blogs
profile building
social media profile building and bookmarking
post a relevant article to your business to more than 100 article databases (monthly)
post a press release for you in all relevant online press release databases (monthly)
post 1 video per month for you on all relevant social video sharing sites like YouTube
Monthly reports
A WEB PRESENCE OUT OF THE BOX
