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As new types of data sources emerge from cloud, mobile devices, social media and machine sensor devices, traditional databases hit the ceiling due to today’s dynamic, data-volume driven business culture. Join us in this online webinar and learn how you can incorporate a modern, NoSQL platform into daily operations to optimize and simplify data performance. DataStax recently announced DataStax Enterprise 4.0, a production-certified version of Apache Cassandra with an in-memory option, enterprise search, advanced security features and visual management tools. Give your developers a simple and powerful way to deliver the information your customers care about most—unconstrained by the complexities and high costs of traditional database systems. Learn how to: - Easily assign data based on its performance needs on traditional spinning disk, SSD or in-memory. All in the same database instance - Leverage DataStax’s built-in enhancements for broader information search and analysis even with many thousands of concurrent requests - Visually monitor, manage, and fine-tune your environment to get the most of your online data
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Don’t Leave Your Data in the Dark –Optimize and Simplify Database Performance with DataStax
Today’s Speaker – Robin Schumacher• VP Products• Database geek/DBA for longer than will
admit • Author of many database articles and 3
database books• Has Ph.D., but only makes wife call him
“Dr.”• Prior stints directing product lines for
MySQL, PostgreSQL, and DB tools for Oracle, SQL Server, Sybase, and DB2
• Husband of one, father of two, forced-against-his-will owner of one horse
Agenda
1. Today’s Online World2. How Relational Databases Fail3. Why Cassandra for Online Applications?4. Why DataStax Enterprise?5. Increasing Performance with DataStax Enterprise 4.06. Key Takeaways7. Questions
Always On Data is the new currency
Dynamic experience1 2 3
Today’s Online World
100% Uptime Slow is down Disaster avoidance
1. Always On
75% of executives say that technology failures are rising
11-24 days average time to recover
from failure
45% of executives say failures are causing damage to brand or
share
Application Outages Hurt Business
2. Data is Your Most Valuable Asset
Customer-driven innovation
Real-time personalization
Agility
3. Dynamic Experience
Always on? Data Scale/Performance? Dynamic Experience?
Slower time to marketLack of personalization
Modern Architecture?Multi-DC/geo/cloud?No single point failure?
High costs Success outgrows database
How Relational Databases Fail
Loss of revenueLoss of customers
Linear performance?Elastically scalable?Simple to manage?
Flexible schema?Easy to change online?Support all data types?
What is Apache Cassandra?
Cassandra is an open source, NoSQL, distributed database built for modern, mission-critical online applications
C A S S A ND R A
Cassandra – Unmatched Uptime, Performance, FlexibilityOne Application. More than a trillion transactions per day. No problem.
(That’s 10 million transactions every second!)
C A S SA N D R A
C A S SA N D R A
C A S SA N D R A
Messaging
Collections/Product Catalogs
Fraud detection
Recommendation/ Personalization
Internet of things/ Sensor data
Common Cassandra Use Cases
Always on Data Scale/Performance Dynamic Experience
Fast time to marketEasy personalization
Modern Architecture?Multi-DC/geo/cloud?No single point failure?
Low costs Database > Success
Why Cassandra for Online Apps
Increase revenueGain customers
Linear performance?Elastically scalable?Simple to manage?
Flexible schema?Easy to change online?Support all data types?
DataStax Enables Organizations to Build Powerful Online Applications
100% Uptime Faster Time To Market Turn Data into $$
Outbrain Helps People Discover the Most Interesting, Relevant Content Out There
• Outbrain delivers 90 billion recommendations on over 10 billion page views per month
• Reach of 86% of the online U.S. population• Cassandra is Outbrain’s primary data store• Cassandra chosen over HBase due to ease in spanning multiple data centers
During Hurricane Sandy, we lost an entire data
center. Completely. Lost it. Our application fail-over
resulted in us losing just a few moments of serving requests for a particular
region of the country, but our data in Cassandra
never went offline.
Always On?
World’s largest online marketplace, eBay uses DSE for fraud detection, messaging, and displaying social data on product pages
• DataStax’s scale out architecture enables eBay to deploy multiple DSE
clusters across several different data centers using commodity hardware. 250TBs+ of storage—in DataStax Enterprise clusters; 1 40TB table.
• Using DataStax, eBay cost-effectively processes massive amounts of data at very high velocities – 9 billion writes/5 billion reads per day
“We have to be ready for disaster recovery all the time.
It’s really great that Cassandra allows for active-active multiple data centers where we can read and write data anywhere.” -Jay Patel,
Technical Architect at eBay
Data Scale/ Performance
Cassandra Delivers Superior Scalability to the Largest Cloud Platform in the World - Netflix
• Migrated from Oracle to Cassandra• 95% of data stored on Cassandra including viewing history of its 36
million customers• Super scalability, no single point of failure, 100% uptime
Dynamic Experience
DataStax Delivers Cassandra to the Enterprise
Expert Support, Consulting, Software Updates, Health Checks
Developer IDE and Drivers
In Memory
Analytics
Search
Security
Management Services
Visual Management and Monitoring Tools
Certified, Enterprise-Ready Cassandra
RELATIONAL DATABASES
CQL SQL
Visual management and development tools Various management tools
DSE for search and analytics Analytic functions and full-text search
Security Security
Support, consulting & training 30-year-old ecosystem
Legacy RDBMS to Modern NoSQL is Easy
Automatic management services Built-in task management
DATASTAX
Simplified Management
A new, 10-node Cassandra (or Hadoop) cluster with OpsCenter running in 3 minutes…
A new, 10-node DSE cluster with OpsCenter running on AWS in 3 minutes…
Done1 2 3
New in-memory option built on a production-certified version of Apache Cassandra (2.0)• Enhanced enterprise search• Improved visual management and monitoring
What’s New in DataStax Enterprise 4.0
• Dial-the-performance flexibility based on data • Simple to use; transparent to developers• Ideal for use cases requiring fast writes and low latency
(Web, financial, telecom)• Internal testing shows 10-100x improvements
Same database cluster
In-memory SSD’s Spinning Disk
Fastest response time for low-latency requests
Very fast response times for ‘hot’ data
Good performance for large data volumes
Increasing Performance with In-Memory
In-Memory for Increased Database Performance
• Certified Cassandra shortens development time• New developer-enabling features
• Lightweight transactions
• CQL improvements
• Enhanced enterprise search delivers high throughput
• Certified Solr 4.6 with more developer features
• Faster internode communication has low latency even with thousands of concurrent requests
Certified Cassandra 2.0 and Enterprise Search
• Improved visual interface to manage and control production workloads
• Capacity planning analysis, with enhanced trend analysis and forecasting
• Supports multiple data centers
• Monitoring of in-memory tables
• Enhanced drill-downs for faster troubleshooting on individual nodes
Simplified Management with OpsCenter 4.1
“DSE has made the transition to an AWS-based infrastructure much easier than a
traditional RDBMS would have.”
“DataStax Enterprise has become one of our highest available systems with the lowest cost of ownership.”
Build Powerful Online Applications
“We have to be ready for disaster recovery all the time.
It’s really great that Cassandra allows for active-active multiple data centers where we can read and write
data anywhere.”
“With Cassandra, we get better business agility, and we don’t have
to plan capacity in advance, we don’t need to ask permission of
other people to build things for us, and we don’t worry about running
out of space or power.”
Founded in April 2010
OUR INVESTORS
400+ customers
25% of the Fortune 100 200+ employees
38 countries worldwide Powering more than 1 trillion transactions a day
DATASTAX BY THE NUMBERS
About DataStax
The Fastest Way from Data to Online Business
Collect, store and manage data on premise or in the Cloud
Increase developer productivity with Developer IDE, drivers and tools
Visually monitor and automatically manage your environment
Search and analyze data to optimize customer experience
100% data availability in a secure environment
DataStax scales as your business grows
OS Cassandra
DSEStandard
DSEPro
DSEMax
DATABASE MANAGEMENT / SERVICES
Advanced Security Option ✔ ✔ ✔
In-Memory Option ✔ ✔ ✔
Automatic Management Services ✔ ✔ ✔
Enterprise Search ✔ ✔
Batch Analytics ✔
MANAGEMENT
OpsCenter Basic Advanced Advanced Advanced
SUPPORT AND PROFESSIONAL SERVICES
Expert 24x7x365 Support ✔ ✔ ✔
Platform certification ✔ ✔ ✔
Certified service packs ✔ ✔ ✔
Hot fixes ✔ ✔ ✔
Bug escalation ✔ ✔ ✔
Health checks/Performance reviews ✔ ✔ ✔
Custom builds Option
DataStax Subscriptions
Key Takeaways1. New rules for a new online world• Today’s online applications must be always available, data-driven and
dynamic enough to adapt to changing user requirements
2. Relational databases are not built for today’s online applications• Outdated architecture, high costs and lack of agility drive online application
failure and negative customer experiences
3. DataStax is the best database choice for today’s online world• Modern architecture for modern applications• Always on, maximum scale/performance, and able to serve dynamic apps• New in-memory speed, easier development, faster search, and simplified
visual management
Next Steps
1. Try DataStax Enterprise/OpsCenter/DevCenter for free2. Visit our knowledge base on Datastax.com for online
documentation, tutorials, free online training, tech papers, and more
3. Join our community at PlanetCassandra.org
Questions?
Thank You for Attending!