Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud #liveInt

Friday, August 23, 13

#liveInt

FOUNDATIONS OF SUCCESSFUL WEBSITES

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Friday, August 23, 13

#liveInt

FOUNDATIONS OF SUCCESSFUL WEBSITES

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UNDERLYING STRATEGIES FOR NONPROFITS:SHARE INFORMATION MORE EFFECTIVELY

COMMUNICATE IN A PERSONALIZED MANNER

SUPPORT ORGANIZATIONAL GOALS

BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS

Friday, August 23, 13

#liveInt

WEBSITE DESIGN & EXPERIENCE

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Friday, August 23, 13

#liveInt

WEBSITE DESIGN & EXPERIENCE

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DESIGN PHILOSOPHYEVERY PIXEL HAS A PURPOSE

DESIGN MUST BE AUDIENCE CENTRICLESS IS ALWAYS MORE

MAINTAIN OR IMPROVE THE BRAND IDENTITYTHE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS

FOCUS ON MOVING THE AUDIENCE

THINK OUTSIDE THE BOXCONTENT IS KING

PUT YOUR CMS TO GOOD USE!

Friday, August 23, 13

#liveInt

IT’S THE ERA OF SIMPLICITY & USABILITY

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Friday, August 23, 13

#liveInt

IT’S THE ERA OF SIMPLICITY & USABILITY

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Aaaah!

No more blinged

out websites!

Friday, August 23, 13

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YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?

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/ are you listening?/ public networks/ private networks/ social sign-on tech/ ‘like’/ +1/ tweet

Friday, August 23, 13

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CREATEDIGESTABLE +SHARABLE CONTENT!

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CREATEDIGESTABLE +SHARABLE CONTENT!

they LOVE

reading me!

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CREATEDIGESTABLE +SHARABLE CONTENT!

oh, and I love

going viral!!!

they LOVE

reading me!

Friday, August 23, 13

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HOW ABOUT PIZZAWITH YOUR USERS?

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EMOTIONS LEAD TO ACTIONS

/ storytelling/ powerful images/ engaging videos/ featured quotes/ calls to action

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WRITING STYLE & TONE

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(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED... SHOULD I SUPPORT YOU?

Friday, August 23, 13

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(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED... SHOULD I SUPPORT YOU?

9,999 PEOPLE SERVED

9,999 GALLONS DELIVERED

9,999 PETITIONS FILED

9,999 LIVES SAVED

Friday, August 23, 13

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AND FINALLY... CTA’s

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AND FINALLY... CTA’s

What would you like for me to do next?

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your turn!

Friday, August 23, 13

Thank You!Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud

Let’s continue the conversation on twitter #liveInt My twitter handle: @raheelgauba More slides here: slideshare.net/raheelgauba

Friday, August 23, 13