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My speech at Social Case History Forum 2012 held in Milan. I talked about how Atooma is turning into a DIY Community. Atooma is still in private beta, so help us to improve by subscribing as testers here www.atooma.com
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@Atooma_team
When apps turn into Community
sabato 7 luglio 2012
HI! My name is Gioia
sabato 7 luglio 2012
This is my breakfast
sabato 7 luglio 2012
3 Thing in commonsabato 7 luglio 2012
Social EatingSocial DrivingSocial CRM
Social EnterpriseSocial Shopping
Social TravelSocial .......
“Social” is a feature
Not a product anymoresabato 7 luglio 2012
Market is crowded
sabato 7 luglio 2012
Differentiation strategy matters
sabato 7 luglio 2012
Tech savvy prosumers are growing fast and furious
DIY mindset hits a cultural and economic value
sabato 7 luglio 2012
“There’s an app for that!”
Scenario
sabato 7 luglio 2012
Create new “magic” solution for your routine needs
Build your own mini-apps in a fun and easy way
sabato 7 luglio 2012
You can set up conditional events (IF) that trigger simple actions (DO)
sabato 7 luglio 2012
sabato 7 luglio 2012
Choose your starting point
How does it work?
apps
style
data
actions
sabato 7 luglio 2012
Define your trigger!Spin the cluster elements and find the right one
How does it work?
sabato 7 luglio 2012
Define the corrisponding action in the same way
How does it work?
sabato 7 luglio 2012
How does it work?
Now you can get your Atooma! But take care about the Tag!
sabato 7 luglio 2012
Online community to share your Atooma’s with others
How does it work?
sabato 7 luglio 2012
Take it wherever you go!Atooma is available on Android and on the Web. No matter which version you are using, your Atooma will be synchronized.
How does it work?
sabato 7 luglio 2012
Brief&Obiettivi
Goodies?
sabato 7 luglio 2012
Crowdsource the roadmap
sabato 7 luglio 2012
Some other eyes will look around......and find the things you’ve never found.
sabato 7 luglio 2012
Contacts
follow @Atooma_team
sabato 7 luglio 2012
