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Will – MaKenzi – Adam – Jacob

HandmarkHandmark develops and distributes mobile apps and

services.

Will – MaKenzi – Adam – Jacob

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Will – MaKenzi – Adam – Jacob

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Agenda Who we are

Details about our client’s requests

Timeline & Deadlines

Competitor Research

How we beat our competition

Work samples

Client pitch & Approval

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Who we Are

Will Janz- Project Lead

MaKenzi Stoy- Design Lead

Jacob C. - Tech lead

Adam L. - Tech lead backup

Will – MaKenzi – Jacob – Adam

Will – MaKenzi – Adam – Jacob

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Details About our Client’s Requests

ObjectivesThere is no definite objective.

StrategyMake an app.

Android O

MessageGet this app, and learn how to write Mandarin in an exciting way.

Target AudiencePeople who work internationally, however the app will function well enough for anyone who can use an Android tablet.

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Timeline & Deadlines

User InterfaceDesign

November 15

Begin app coding

One function working by December

Concept approval meeting October 12th, 2011

-Interaction-Unique

-Attracts the eye

Wire-framing (Current)

-Basic Wire framing -Once

approved moved to detailed

Opposing app research

(almost done)How to make it interactive?

PRD (complete)

Despite considerable amounts of communication errors, the project is moving along smoothly.

Year Long Project!

-Introduction-Business requirement-User requirements-Functional requirement/ specifications-System requirements-Design specifications-Mock ups

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Competitor Research 2 particular apps peeked our interest

Learn to write Mandarin Chinese Phonetic Symbols (Bopomofo) for iPhone & iPod Touch

50 Chinese Words - Learn to Write Audio (FREE )

However, both apps are incomplete.

* Links are embeded

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Competitor ResearchLearn to write Mandarin Chinese Phonetic Symbols (Bopomofo) for iPhone & iPod Touch

Pros You can write Mandarin

characters. Characters are nicely organized.

Cons The interface is an eyesore. It doesn’t appear to be able to

grade how well a character is written.

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Competitor Research50 Chinese Words - Learn to Write Audio (FREE)

Pros Detailed characters. Decent interface.

Cons It only shows how to write, the

user can not trace in the app. Confusing funcitons.

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How we Beat the Competition

We plan to trump the other apps by providing a way to teach Mandarin Chinese writing in a way that feels seamless and enjoyable.

We will do this by making an app that feels natural, interactive, and educational.

-Zumobi http://www.zumobi.com/

-applications made only for smart phones.

-Mobihand http://www.mobihand.com/

-Applications and smart phones-very similar to Handmark, not as many partners as Handmark.

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Work Samples

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Client Pitch & Approval

We will use a date and signature to get everything approved.This will cover us in the future if the client were to

change their mind.

Document everything.

Keep track of what client liked/did not like.

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Basic Research

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Will – MaKenzi – Adam – Jacob

Thank You