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CLICK TO EDIT TITLE IN CAPS WILL YOUR BUSINESS SURVIVE IF YOU GO OFFLINE? WARREN POTTS

Will your business survive if you go offline?

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No orders from your website. No access to your cloud based services. No email. No VOIP. No access to Head office. Can you imagine the chaos? All businesses are reliant on their data connections these days and some businesses do not review how reliable and robust their connections are or what options may be available. Warren Potts, Product expert at TalkTalk Business discusses the many options businesses have to ensure their internet is as reliable as their reliance on it.

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Page 1: Will your business survive if you go offline?

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WILL YOUR BUSINESS SURVIVE IF YOU GO OFFLINE?WARREN POTTS

Page 2: Will your business survive if you go offline?

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The ability to overcome adversityDEFINITION OF RESILIENCE

Without resilience in the business you may could suffer from:

Direct and indirect loss of revenueLoss of productivity

Increase in costsIneffective decision making

Loss of customer confidence

Page 3: Will your business survive if you go offline?

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Customer factors that determine resiliency in a data communications network

Business Requirements (today and tomorrow)Product Selection

Secondary ProductsNetwork Design

Cost vs Risk

HOW CAN SERVICE PROVIDERS IMPACT RESILIENCE?

Customer local

network

TalkTalkenabled

exchange

TalkTalknetwork

Required service eg:

internet

Last mileaccess product

Exchangebackhaul

Good service providers will assist with the design of the access networkbetween the customer’s Local Network and the required service

Page 4: Will your business survive if you go offline?

CLICK TO EDIT TITLE IN CAPSHOW BAD CAN IT GET?

Page 5: Will your business survive if you go offline?

CLICK TO EDIT TITLE IN CAPSWHAT IS NORMAL FAILURE?Most common examples of failure

Loss of power at the exchange or

customer site

Patch panel termination issues/port re-use Physical cable damage

Weather impactsFloods

Heat (expansion - dry joints)Wind (collateral damage)

Site issuesBroken configurationUnpatched services

Malicious damageCable theftVandalism

Major event managementAlthough not an outage, it may

delay fixes or provisions

Any of these events can cause an outage from minutes to days

Page 6: Will your business survive if you go offline?

CLICK TO EDIT TITLE IN CAPSRESILIENCE MEANS ENSURING CHOICEChoose a provider that can provide the full range of

next generation products at each location

TalkTalk BusinessAccess Products by Exchange

Availability in TalkTalk Exchanges Speeds Target Fix times

Broadband (MPF) 100% Up to 16Mb 1 working day

Superfast Broadband (FTTC) Openreach Permitting Up to 80Mb 1 working day

EoFTTC Openreach Permitting Up to 80Mb 7 Hours

EFM 100% Up to 20Mb 6 Hours

EAD (Fibre Ethernet) 100% Up to 100MbOr up to 1Gb 5 Hours

Facilitates the right product(s) for the site rather than investing in unnecessary upgrades

Page 7: Will your business survive if you go offline?

CLICK TO EDIT TITLE IN CAPSChoose a provider that can reach your end-customer sites.

+ TalkTalk has 3000+ exchanges serving the Next Generation product portfolio

+ More than twice the size of its competitors

+ This brings the network closer to your premises

+ This reduces cost

+ This provides more choice

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CLICK TO EDIT TITLE IN CAPSRESILIENCE BUILD OPTIONSCopper-based resiliency designs

Broadband, FTTC, and EFM can only be served by the local exchange. E.g.

TalkTalkenabled

exchange

TalkTalknetwork

Broadband

EFM

Exchange backhaul

This Is the cheapest way of providing resilience, can mix and match any productsCannot choose the route that copper takes from the site to the exchangeSingle point of failure at the exchange (power or shared infrastructure)

TalkTalknetwork

Page 9: Will your business survive if you go offline?

CLICK TO EDIT TITLE IN CAPSRESILIENCE BUILD OPTIONSCopper-based resiliency designs

To improve Copper only designs the best option is to request that the second connection is placed with a alternate provider

TalkTalkenabled

exchange

TalkTalknetwork

Broadband

EFM

Exchange backhaul

This does provide additional protection for loss of provider-specific infrastructure, backhaul failure and key node failure in Providers Networks

Does not protect against loss of power at the exchange or loss of both first mile connections

TalkTalknetwork

Alternate provider

Exchangebackhaul

Interconnect

Page 10: Will your business survive if you go offline?

CLICK TO EDIT TITLE IN CAPSRESILIENCE BUILD OPTIONSFibre Ethernet-based resiliency designs

Fibre is not restricted to local serving exchange and so more design possibilities exist

TalkTalkenabled

exchange

Fibre 1

Fibre 2TalkTalknetwork

Exchange backhaul

TalkTalkenabled

exchange

TalkTalknetwork

Fibre 1

Fibre 2

Exchange backhaul TalkTalknetwork

Option 1

Option 2

TalkTalkenabled

exchange

Exchange backhaul

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CLICK TO EDIT TITLE IN CAPSWHAT IS DUCT DIVERSITY?Fibre Ethernet based resiliency designs

TalkTalk Enabled

Exchange

Duct diversity is not normally supported across two different service providers

Page 12: Will your business survive if you go offline?

CLICK TO EDIT TITLE IN CAPSRESILIENCE BUYING DECISIONSCost vs Availability

Cost £

Avai

labi

lity

(Impr

oved

SLA

)

90%

100%Two Fibre Circuits into 2 exchanges with Duct Diversity

Two Fibre Circuits into 2 exchanges

Fibre Circuit with Copper backup

Two Copper Circuits to same exchange

Singe Copper Circuit (E.g. ADSL)

Use a provider with good technical pre-sales that understands the needs of your business to get the best resiliency design for an appropriate cost.

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QUESTIONS?