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WIP Back to School Webinars - Crittercism

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Crittercism is the missing support infrastructure for mobile apps. We monitor crashes, handle support requests, and improve customer service. On Android these problems are further complicated by the proliferation of devices, operating systems, and app stores which make it extremely difficult to resolve bugs and respond to customer complaints. Our goal is to help developers increase their sales and ratings. The talk will discuss integration and use of Crittercism on Android, and best practices while developing apps to avoid crashes and increase user retention. All participants will be provided with early access to the company's Android library.

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Page 1: WIP Back to School Webinars - Crittercism

Crit terCismwill make your

good apps great

—Support InfraStructure for MobIle appS—

Page 2: WIP Back to School Webinars - Crittercism

—The Woes of The App Consumer & App Developer—

Mobile app support is...

Apps have many points of failure, making testing a nightmare. Consider how many types of devices can run apps: smartphones, tablets, TVs, mp3 players. Every make and model has different hardware specs like screen resolution, RAM, or if they have a camera or not. Then consider the further

fragmentation by OS system version, which can also be fragmented by region and carrier. Network connectivity could also vary depending

on a consumer’s location. A consumer is responsible for updating the app version so not everyone may have the latest fix.

Why is it so hard to make an app that just Works?

Try to contact the developers

?3

Leave a bad review in the App Store

2

the app1

current user distribution of system version on android

us smartphone marketdistribution

for instance...

Page 3: WIP Back to School Webinars - Crittercism

—The Woes of The App Consumer & App Developer—

...Painful & tedious

Email?

Twitter?

Facebook?

The developers could rely solely on crash reports sent by the platform

But How? What happens if a consumer gets in touch with a developer?

Not all of the crash data gets sent

But...

The crashes aren’t prioritized

And...

What if it’s millions of users?

Page 4: WIP Back to School Webinars - Crittercism

You need CritterCism

So when this happens... ...Crittercism comes to the rescue

crittercism aggregates and sends prioritized crash reports to the developers

crittercism attaches device diagnostics as well as a stacktrace to each error type to help developers with debugging

The consumer can submit issues, questions, ideas, and even praise for the app in an in-app feedback forum powered by Crittercism

crittercism checks for similar entries to minimize du-plicates. The consumer can up-vote existing feedback.

—CriTTerCism Will sAve The DAy—

Page 5: WIP Back to School Webinars - Crittercism

We view crash reporting and feedback as complementary features in a robust support system. When you first launch your app into the wild, no amount of testing will prepare you for every real world use case. As a result, crash reporting is crucial* during this initial tactical Phase.

After critical bug fixes, customer feedback and customer retention become increasingly more important. This strategic Phase encompasses

future feature development, meaning active communication with your customers.

Push Notification

Alert

Email

With more to come!

Messages get delivered by user preference

How does CritterCism fit into the app development CyCle?

TacTical

Strategic

crash reporting

feedback

1 in 4downloaded apps used only once

* 52%of all revenue

of top grossing gamesin June 2011

freemium games generated

When the issue is resolved or when the developers want to respond to a feedback item, crittercism makes commu-nicating with specific groups of consumers as easy as pie

crittercism prompts the happy consumer to leave a good rating in the App Store. Effective communication and quicker debugging means better retention and sales.

Leave the headache of support to crittercism and get back to doing what you do best: making awesome apps.

—CriTTerCism Will sAve The DAy—

Page 6: WIP Back to School Webinars - Crittercism

—Support InfraStructure now avaIlable for androId & IoS—