World Usability Day Elizabeth Rosenzweig

Founder and Director

Today

World Usability Day

Human Error is a Misnomer

Engagement

Engagement: How To Get Involved

First An Exercise

World Usability Day Geography

What part of the world did you grow up?

Attended a World Usability Day event in EUROPE?

Attended a World Usability Day event in the USA?

Attended a World Usability Day event in Asia?

Attended a World Usability Day event in South America?

Attended a World Usability Day event in Australia/South Pacific?

Over the years

October 2004

What is World Usability Day

It is about making our world work better.

Reaching out to the common citizen and spreading the message

We don’t have to put up with products and services that don’t work well!!!

Devoted to creating global awareness around

people’s rights to having things that work.

The activities are focused around the issues

of how Usability effects society.

Who said users don’t matter?

World Usability Day promotes the value of usability, user

centered design, and your right to have things that work better.

To find out more and see what’s happening in your city on

November 14th go to www.worldusabilityday.org.

Sponsors:

Human Error is a Misnomer

1. Create local showplaces that feature the best projects, research and knowledge in creating better user experiences.

2. Publish news articles that raise awareness of average citizens to demand more usable products, services and technology.

3. Fost local grass-root projects that can make a visible impact

4. Broaden awareness of user experience as a field and its value in improving our lives.

What we do

World Usability Day Boston

Event Hosts: Museum of Science, Boston

Boston UPA Planners: Chris Hass Susan Robison Chauncey Wilson Susan Rice

Museum of Science, Boston

Alarm Clock Alley Rally

Exhibit/Activity Description: Usability volunteers interviewed

visitors about how long it would take to set the time on six different alarm clocks

Visitors then were timed while they set the alarms and interviewed about the outcomes

Visitors were encouraged to discern what specific factors affected speed and accuracy

• Hand’s On Usability Introduction

Stand-alone exhibits/activities for visitorsCreated by UPA BostonSix stations offered simultaneous explorationUsable data collected during the day

Goals & Outcomes: Visitors rated this as highly enjoyable Visitors stated it was educational Kids and parents continued discussions

on related topics all day Actual data findings collected and

analyzed Results were surprising Visitor interest surprised Museum staff Museum stated “We need more of this-

permanently”

Doors to Usability

Exhibit/Activity Description: Visitors saw photos of real-world

doors and used hand-held voting equipment to vote on which way the door would open

Voting results were tabulated in real time and shown to the group

Usability volunteers then revealed “the answer” and led discussions about ergonomics, design, and human perception cues

• Hand’s On Usability IntroductionStand-alone exhibits/activity for visitorsBy UPA Boston & Mitre Corporation¼ scale doors created from digital photos and foam coreMachine Dreams voting devices

Goals & Outcomes: Visitors rated this as highly enjoyable Visitors stated it was educational Kids did not try to “game” the system

but parents did Actual data findings collected and

analyzed Visitor interest surprised Museum staff Museum stated “We need more of this-

permanently” Machine Dreams thrilled to get

feedback, exposure and advice

Touchscreen Voting

Exhibit/Activity Description: Visitors used full size prototype

touchscreen voting machines to cast ballots in hypothetical elections

MIT students and volunteers collected data and interviewed visitors

Data used to inform Federal recommendations for touchscreen voting

• Real-World Usability Introduction

Stand-alone exhibits/activity for visitorsCreated by MIT Media LabResearch-based touchscreen voting devices set up onsite Visitors cast ballots and were interviewed

Goals & Outcomes: Older visitors especially enjoyed this Visitors stated it was educational Participants stated “I had no idea what

the fuss was about until I accidentally voted for the wrong guy. NOW I know what the fuss is about!”

News teams covered this exhibit extensively

2007

Consumer

Patient Partient Family Family Caregiver Elderly Professional

Doctor Nurse/Caregiver

Business/Industry

HospitalNursing

Home/Rehab/FaclilityInsurance Companies EHR

Academia/Research

Medicine Medical Devices

Government Orgs

Medicare/Medicaid

NGO

Doctors without Borders

World Usability Day Communities of InterestHealthcare

2008

2008

40,000 people participated worldwide

Thousands of volunteers

2009

Online Global Projects

WUD has established a richer community by bringing working user research professionals together online as well as in person, social media has helped.

• WUD’s 2008 Global Transport Challenge was designed to raise awareness and involvement through social networking and online activities about how transportation is used and how it impacts the environment.

Global Community

Reach out to people in all countries bring awareness everywhere Rwanda, South Korea, Dubai, Iceland, Peru,

Singapore, Canary Island, Iran, Poland, Russia, India, Cypress, Chile, Peru

Global Awareness

Use social media to keep up an ongoing dialog about the issues and keep interest.

Assign people to each network and keep a steady info stream going throughout the year.

#WUD2014

World Usability Day 2014

North America

Middle East

Europe

At the end of the day?

People should now realize technology does not have to be as hard to use as it is

People stop blaming themselves when things don’t work

Message is out- people don’t have to buy technology that is not easy to us

Usability stories and events all bring the message together

Engagement

Why Engagement?

How Deep Does it Go?

Engage

I am engaged when I lose myself in an activity

I am engaged when I can relate to something

People I have something in common with

Activities that take up all focus

What was the last really engaging experience you had?

5 senses are stimulated

Heightened awareness

Clarify of focus

What Makes Anything Engaging

Engagement and UX

The technology becomes a ubiquitous part of the environment

Doorknob- doesn’t need explanation

How to Stay Involved

Organize an event or a meetup for your local professional Chapter, company, and community

Sponsor WUD 2015

Share your experiences - take photos and videos in your community. Upload these photos to: www.flickr.com and tag them #WUD2014 and upload your videos to: www.Youtube.com and tag them with #WUD2014. Start uploading photos today!

Join our online community, Submit your content, white papers, or thoughts on the WUD website. www.worldusabilityday.org

Demand that things work. Be brave

Don’t buy objects that are not usable. Don’t buy them. Push back..

Vote with your dollars.

Technology should not make anyone feel stupid. Ever.

Usability Revolution