Zinnov Confluence 2014 : US Chapter External Keynote: Brave new World By Ayan Mukerji, SVP & Global Head of Media and Telecom Strategic Business Unit, Wipro Technologies

Brave New World

Ayan MukerjiSVP & Global Head

Media and Telecom SBUWipro Technologies

© 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2


Evolution

of Cosmic Timeline13.7 B i l l i o n

years

4.5 B i l l i o n years

Earth & Life History

5 B i l l i o n years

of Human Pre-History

Controlled Fire The Wheel

I n v e n t e d

The Loom The Steam Engine

Electricity Medicines

Nuclear Energy

Computers

Software Mobiles

Now we are in

The Information Age

L a s t 5 0 0 0 Y e a r s


Age of Pervasive Technology

Information Age

Industrial Age

Agricultural Age

4000 BC AD 1740 1960 1995 2020 2035 2050

Digital Age

Pace of Innovation


INVERTEDSCALE

1

10

12

24

60

1860 1880 1900 1920 1940 1960 1980 2000

Electricity

RadioTelevision

PC

Mobile Phone

Telephone

Internet

Mo

nth

s

Doubling Time : 12 months

MASS USE OF INVENTIONS

Speed of Adoption

Source : “The Law of Accelerating Returns - Ray Kurzweil.” Copyright: Ray Kurzweil

All copyrights and trademarks acknowledged as belonging to the respective owners.


Technology is All PervasiveS u r r o u n d i n g U s

On our person, In our

cars, & In our homes.

Transition between

A physical world to a

digital world

B u t w h y i s t h i s a l l h a p p e n i n g ?

A n d t h a t t o o a t s u c h a f a s t p a c e ?


A Perfect Storm

Entrepreneurship

Networks

Software

Miniaturization


Smaller & Cheaper

Physical footprint of technology is

getting smaller.

Supriya Jain Shanbhag (WT01 - Strategic Marketing)

Can we use the iphone and any supercomputer?if not, use an image that depicts miniaturization


Software Proliferation

Intelligent software algorithms is making our

gadgets smaller, faster, and more capable


Evolution of Wireless Networks

Sources: http://www.bandwidth.gov and http://www.mk.tu-berlin.de/lehre/sose/vl_wireless/7-2%20Beyond%203G_4G%20pt%202%203nd%20version.pdf


3G HSPA HSPAevo LTE…

Cost per MbyteThroughput

HSPA HSPAevo

LTE

Latency

HSPA HSPAevo

LTE

GPRS EDGE WCDMA HSPA, Rel 5 HSPA, Rel 6 HSPA, Rel 7 LTE0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

Bandwidth Efficiency

Low CostsBetter User Experience


Rupture of Space Time Continuum


Had We Predicted the Future?

FROM DIGITAL AGE

PERVASIVE TECHNOLOGY AGE

t o

WILL CO-EXIT

WHERE TECHNOLOGY & BIOLOGY

T O M O R R O W ’ S R E A L I T YSCIENCE FICTION is

T O D AY ’ S


OF TECHNOLOGY

THE

YIN AND YANG


1000 1200 1400 1600 1800 20000

500

1,000

1,500

2,000

2,500

3,000

3,500

World GDP per person, 1000=100

Sources: Angus Maddison: J.P. Morgan

Industrial Revolution

Transportation (Railway, Automobile)

Information & Communication Technologies

Technology has been a Driver of World GDP Growth



1870 1900 1920 1930 1940 1950 1973 1990 2000 20100

2

4

6

8

10

12

14

16

18

20

% P

rod

uc

tiv

ity

ga

in (

Cu

mu

lati

ve

)

Transportation, Trade, Business Organizations, communication

Electricity, Internal combustion engine,

chemicals, Telecommunications

Information Technology

Source: “Total Factor Productivity Growth in Historical Perspective” - Robert Shackleton, Congressional Budget Office Working paper 2013-01

It Has Improved Our Standard of Living

Improvement in Total Factor Productivity



Source: “Total Factor Productivity Growth in Historical Perspective” - Robert Shackleton, Congressional Budget Office Working paper 2013-01

1870 1900 1920 1930 1940 1950 1973 1990 2000 20100

5

10

15

20

25

30

Transportation, Trade, Business Organizations, communication

Electricity, Internal combustion engine,

chemicals, Telecommunications

Information Technology

Yea

rs P

er d

ecad

e (C

um

ula

tive

)It Has Improved Our Standard of Living

Improvement in Life Expectancy by Birth



Drones – Good or Bad?

Drones can be usedto Mount War

or

Help in Disaster Relief


* High Estimate

Source: The economic impact of cybercrime and cyber espionage – A study by The Center for Strategic and International Studies (CSIS)

Estimated cost of global cybercrime activity*

1Trillion

Estimated cost of cybercrime activity in US* 120

Billion

Cyber Attacks


Cyber Crime- Defense Eco-system: 30k Ft View

There is no International

International co-operation

is also in its initial stages

Cyber Law Treaty, To-Date

Legal framework- National cyber laws

Institutional frameworks of Nation states

International co-operation agreements

Security standards (such as ISO 27001)


I think that technologies are morally

neutral until we apply them. It's only when we use them for good or for evil

that they become good or evil.

William Gibson


Tech is Changing Our Habits


And Also Our Behavior


Battle for Privacy

A s T h e E c o n o m i s t s a y s

The biggest change is an update to

the European Union’s privacy rules

Consumers may get the right to ‘Data Portability’

This could enable people to obtain the information that

a company has collected about them, in a format that

allows then to send it (or sell it) to another firm


Sell Your Soul

Personal data is oil for

THE DIGITAL ECONOMY

BCG Predicts that

THE MARKET FOR SELLING it could be worth

1.4Trillion by 2020


Connected Life

There are Perhaps Other Paths

Perhaps a question we should ask is whether the frenetic, always-on,

ever-connected, deeply-examined world is the world we wish to choose?


DO WE NEED

TECHNOLOGY TO BE

All Pervasive?


Gross National Happiness

GNH

Psychological Wellbeing

Health

Time Use

Education

Cultural Diversity and

Resilience

Good Governance

Community Vitality

Living Standards

Ecological Diversity and

Resilience

Life Satisfaction Positive emotions Negative emotions Spirituality

Mental Health Self reported health

status Healthy days Disability

Work Sleep

Literacy Schooling Knowledge Value

Speak native language Cultural participation Artistic skills Driglam Namzha

Govt’s Performance Fundamental Rights Services Political Participation

Donations (time & money)

Community relationship

Family Safety

Ecological issues Responsibility

towards environment

Wildlife damage (Rural)

Urbanization issues

Assets Housing Household per

capita income

Source: Center for Bhutan Studies


Happy Planet Index (HPI)

In July 2006, the New Economics

Foundation (NEF) introduced the Happy

Planet Index (HPI) - an index of human well-

being and environmental impact.

Costa Rica – not the most technologically advanced

country in the world - topped the ranking for the second

time in 2012. And while the US fared well on life

expectancy and wellbeing, it ranks a low 104 due to

ecological considerations


Our Responsibilities As Innovators..

Resiliency

Social and Ethical Implications

Control and Safeguards


COMES GREAT

WITH GREAT

POWER

RESPONSIBILITY

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