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USEFUL EDITING TIPS FOR OPTIMIZING IMAGES FOR THE WEB
In ecommerce, images play a dominant role in
conveying information about the product. Rather
than relying plainly on text, an ecommerce website
uses a combination of both images and text. The
images used on such platforms undergo a process
known as website image optimization for
effectively implementing it on a site
Optimizing the images will prepare them for use in
ecommerce and standardize them for usage with
the requirements of any ecommerce platforms.
Besides, optimized images will load much faster
and display appropriately when accessed using
any device
Web Optimized Images
A professional image clipping service focuses
on optimizing the images for a website before it
is actually used on one. They use industry-
standard imaging software like Photoshop to
alter several key properties of the image and
thus make it web friendly. The following are
some image editing tips for optimizing the
images.
Straighten the Image
» Straightening of the image is needed since it can appear tilted or unlevel due to improper positioning of the camera. The measure tool in Photoshop can be used to determine whether the image is unlevel. It can then be leveled using any tool by rotating the image and then placing it at the right position by aligning it with the rulers.
»Crop Unused Portions
»Another important tip while optimizing images for the web is to crop out any of the additional or unwanted areas. The presence of vacant or unused areas in the image can make it look unappealing. The Crop tool in Photoshop can be used to select any such unwanted areas. This will become highlighted, which can then be used to crop out the unused portions of the image.
Change the Background
Changing the background is an important process in optimizing images for ecommerce platforms. For this, a clipping path process is used to mark the objects or background that is to be removed. The Pen tool in Photoshop can be used to highlight the specific portions of an image for separating it from the background
»Apply Reflection or Drop Shadow
Applying reflection or drop shadow can help improve the appearance of the image as it provides a sense of depth and originality to it. There are various tools in Photoshop like the Feather tool that can be used to create shadow effects. Additionally, the length, sharpness, and balance of the shadow need to be well considered in order to make the image look attractive.
Resizing and SavingResizing the image is necessary if a website has
particular criteria regarding the size of the image. It
can be done easily in Photoshop, by going to
Image Size and then entering the required
dimensions. Moreover, it is important to save the
image in the Save for Web and Device format,
which actually reduces the file size, thereby making
it optimized for the webpage
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