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This lecture included 10 stories. The stories were about nine nonprofits and one social enterprise that are using LinkedIn to meet their important missions. Building relationships strategically, lifting brand, expanding their community, recruiting board members and volunteers, recruiting staff, raising money, etc etc.
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©2013 LinkedIn Corporation. All Rights Reserved.
Stanford Biz 109 Fun10 Nonprofit Success Stories Using LinkedIn1/21/’14
?: How many connections do nonprofit members have?
©2013 LinkedIn Corporation. All Rights Reserved. 2
10+ StoriesNonprofits using LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 3
1. Larry - one network
dotorgpower
•Samir wants to start
•Caught in red tape at city hall
•Proposed site is in Tom LaBonge’s district in LA
org
Networking & Power Mapping
dotorgpower
Strategic Networking
org
dotorgpower
Strategic Networking
org
dotorgpower
Opened January 9, 2012
org
dotorgpower
Just Larry’s network
org
dotorgpower
Your network of relationships
You
alumni, family, friends, customers, board members
dotorgpower org
Building access on LinkedIn
Each Day the Latent Power of Your Network Grows
• New relationships
• Reconnecting events
• Strengthened relationships
• New data (shares, skills, etc.)
• New authority and influence
• Enhanced LinkedIn features
©2013 LinkedIn Corporation. All Rights Reserved. 11
2. Nonprofit lifting its employer brand
©2013 LinkedIn Corporation. All Rights Reserved. 13
3. Nonprofit beating the local competition- Hiring excellent camp cooks AND Directors
©2013 LinkedIn Corporation. All Rights Reserved. 14
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4. Nonprofit innovating their program
#nplinkedin
National Urban Fellows
#nplinkedin
#nplinkedin
Before NUF Talent Network
#nplinkedin
NUF Talent Effect
©2013 LinkedIn Corporation. All Rights Reserved. 20
5. Nonprofit raising funds
ARC chapters raise money (not just in disasters)
1
Gala attendee follow ups: Learning about guests for follow up.2
Staff & Volunteers using LinkedIn: Building our donor info.
©2013 LinkedIn Corporation. All Rights Reserved. 22
6. Nonprofit amassing followers
23
©2013 LinkedIn Corporation. All Rights Reserved. 24
7. A nonprofit convener scaling reach
25
©2013 LinkedIn Corporation. All Rights Reserved. 26
8. & 9. Nonprofits recruiting boards
©2013 LinkedIn Corporation. All Rights Reserved. 27
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©2013 LinkedIn Corporation. All Rights Reserved. 29
10. Nonprofit hiring in remote Africa
©2013 LinkedIn Corporation. All Rights Reserved.
This isn’t just a staff recruiting tool for HQ in NYC.
dotorgpower org
Why LinkedIn?
“[Adding a
connection] on
LinkedIn increases
your surface area.”
Tim O'Reilly
Increase in as many areas as possible...
LinkedIn: A global pool of talent & supporters
259M+Members worldwide
5 M+NGO/NP
professionals
+2 newMembers per second
©2012 LinkedIn Corporation. All Rights Reserved. 3333
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
34
LinkedIn for Good,Nonprofit Solutions(Hundreds of orgsenjoying discounts)
Coaching meeting agenda for IRC, a Large NGO
Top goal, challenge & priority in 2014– HR recruitment & general HR)– External Relations
Leadership gifts Strategic development Foundation giving
– Comms / Social Media
LinkedIn For Good
Three Domains of LinkedIn for IRC– Talent Solutions– “Sales” Solutions– Community
LSS 36©2013 LinkedIn Corporation. All Rights Reserved.
Goals
Learn about the power of the network to
find & engage talent, supports AND interest communities
to amplify program efficiency and impact.
37
Give rise to IRC social recruiting, supporter & community engagement
on LinkedIn.
www.slideshare.net/linkedinforgood
nonprofit.linkedin.com
- Find pro-bono talent, board members, etc.
1. Relationships will be your number one asset. Today and in your career. Tech hasn't changed that - just supercharged how you build, deepen, leverage relationships.
2. LinkedIn will not only be how you get a job. LinkedIn will be how you do your job - how you succeed - LinkedIn has become a core business platform. Entrepreneur or nonprofit executive looking for funding? Hiring a team? Connecting with information?
3. You already have a network of relationships - LinkedIn makes these visible and actionable. Reach back, sideways, forward (professors, alumni, classmates, past/current jobs, internships, family, community, church, athletics, events, etc.)
4. Stanford has a huge and influential network - learn to quickly find and build relationships with people who will supercharge your career
5. Your LinkedIn presence will be your professional presence - your profile, your sharing and activity, your relationships, groups... it's not just your profile
6. To really leverage LinkedIn think way beyond the profile - become a rockstar relationship-builder and super-user of the tools, follow people and companies you want to connect to and learn from, build and deepen relationships, ask for advice
7. Keep up with what matters most to employers - resourcefulness, internships and practical experience, causes...
LinkedIn for Stanford Bus 109 Students
Stanford has a huge and influential network - learn to quickly find and build relationships with people who will supercharge your career
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