WELCOME! I am Ellen Piekalkiewicz, Executive Director I am pleased to welcome you to the first webinar in the UPHS 2015 Webinar Series. Two more webinars have been scheduled so look for registration information which will come out 10 days before the scheduled webinars. The upcoming webinars are: September 23 – Six Strategies for Active Supervision September 29 – #Giving Tuesday: Plans that Work Each webinar including today’s will be posted to the UPHS website after the live event –www.uphsfl.org If you are participating today in the live webinar you will be able to engage in the Q and A portion which will be held at the end of the presentation. You are encouraged throughout the webinar to post your questions that will then answered at the end. Today’s webinar is, LinkedIn for Nonprofit Professionals -- How to maximize the benefits of LinkedIn for your long-term career goals and for your current nonprofit employer Our instructors are:

Megan Hollis, Career Liaison, Florida State University, Career Center Jim Hunt, Chief Operating Officer, Coaxis

LinkedIn for Non-Profit Professionals

How to maximize the benefits of LinkedIn for your long-term career goals and your current nonprofit employer

LinkedIn

• Online business card, your resume, and your letter of recommendation all in one

LinkedIn

• BrandYourself recently analyzed 100,000 profiles and found that LinkedIn was the social network MOST often appearing at the top of Google search results

• More than 3 million companies have LinkedIn company pages (linkedin.com)

• There are over 39 million students and recent college graduates on LinkedIn (linkedin.com)

LinkedIn for You

Components of LinkedIn Profile

• Photo

• Headline

• Professional summary/specialties

• Education

• Experience

• Skills

• Recommendations

Headline Tips

Your headline will show up in a Google search!

Headline Tips

• Step 1: Say WHAT you are.

• Step 2: Say WHO you help.

• Step 3: Say HOW you make their life/work better.

• Step 4: Give PROOF that you are credible.

• Executive/Recruiter/Speaker/Author/who helps you create a better career. Featured on Fox/CBS/CNN

• Fundraising consultant who helps major non-profits raise more money. Clients include the Red Cross and YMCA.

• Personal Trainer who helps high school athletes get stronger and faster. Certified by the American Council on Exercise. https://www.linkedin.com/pulse/20140611214

034-7483005-please-change-your-linkedin-headline-now-here-s-why-and-how

Professional Summary

• Mission based

• Personality

• Short & Sweet

• Blended – Personality & Mission

• Accomplishments

https://www.themuse.com/advice/5-templates-thatll-make-writing-the-perfect-linkedin-summary-a-breeze

Customize your hyperlink

Recommendations

• Start with a hook

• Describe your relationship

• Share a notable trait

• Add a touch of personality

• End with your recommendation

https://www.themuse.com/advice/your-5minute-guide-to-writing-an-amazing-linkedin-recommendation

Skills

Other sections

• Languages

• Volunteering Opportunities

• Courses

• Test Scores

• Patents

• Causes You Care About

• Supported Organizations

• Companies Following

• Publications

• Interests

• Personal Details

• Advice for Contacting

• Posts

• Projects

• Honors & Awards

• Groups

How to strengthen your profile

• Key words rank higher • Make full use of

fields/sections available • Connect with people;

maintain an active profile • Customize your LinkedIn

hyperlink

• Include hyperlink in email signature

• Add examples of your work

• Personalize connection messages

Tips for the Nonprofit Professional

• Join groups related to your cause

• Use your headline to promote your cause

• Stay active!

• You’ve got to give good to get good…recommendations!

• Follow your supporters

LinkedIn for your Nonprofit

Tips for Creating Awareness

• Create a company page

• Create a group

• Use the advanced search to find passionate volunteers or board members

Creating a Company Page

• Get YOUR word out there

• Post updates to keep people aware of latest activity

• Highlight events, services

• Encourage people to “follow” you

Creating a Group

• Captive audience

• Place for discussion

• Opportunity to engage current and potential volunteers and/or board members

Resources • LinkedIn for Nonprofits - https://nonprofit.linkedin.com

• Guide to Nonprofit company pages - http://www.slideshare.net/LinkedinforGood/how-nonprofits-can-use-linkedin-company-pages

• General Nonprofit tips - http://www.slideshare.net/LinkedinforGood/linkedin-coaches-for-nonprofit-professionals-101014

• Jason Alba's site - www.imonlinkedinnowwhat.com

• LinkedIn’s Help Center - www.help.linkedin.com

LinkedIn for Prospecting and Marketing your Non-Profit

Start Building Your Prospect Profile

• Target priority sectors / industries

• Outline your geographic area to focus on

• Determine company size

• Define professional titles best suited for top prospects

Smart Start – Three Key Activities

• Reach out to five new prospects per day / week

– Daily results in 1,300 new targeted prospects / year

– Weekly results in 260 new targeted prospects / year

• Commit to set up a monthly outreach campaign

• Review and work your LinkedIn mailbox to follow-up with leads

• Properly set up and position monthly campaign to generate a high response rate

Identify New Prospects (volunteers, supporters, donors, and influencers) using

LinkedIn Advanced Search function with keywords and specific search criteria.

Personalize Connection Requests

Avoid the generic invitations or “robo-responses”.

• Significantly increases your response rates to > 50% acceptance rate

• Request the opportunity for a call or meeting

• Determine your desired outcome to connect

• Get an introduction / referral from a friend for the opportunity to connect with your prospect

Time is $$. Figure the ROI

More prospects lead to greater support, awareness and goodwill. Set goals for the following:

• Target percentage of prospect to call or meet that will have an interest

• Of those interested prospects, how many will commit

• What is the new donor, advocate, ambassador, volunteer or sponsor worth to your organization

• Compare the ROI to a traditional campaign expense and time

“Act Like You Own It” Position you and your organization as thought leaders during your campaign

development.

Join Groups for Prospects

Beyond your related interests, join LinkedIn groups where you are more likely to find your target prospects:

• Sharing posts to groups one or two times per week

• Stay top-of-mind with views and clicks

• Status updates

• Provide valuable content, balanced for target audiences

• Create an automated campaign to develop awareness and support

Commit to 5 Hours to Start

Budget your time to work your LinkedIn plan each month:

• Building your prospect profile – 1 hour

• Optimize your LinkedIn profile – 2 hours

• Search and join the optimal LinkedIn Groups – 2 hours

• Work and review your plan

30 Minutes / Day

Budget your time to work your LinkedIn plan each day:

• Reach out to 5 prospects day – 15 minutes /day

• Set up your LinkedIn campaign – 1 hour / month

• Follow up with leads in your LinkedIn inbox – 10 minutes / day

• Work and review your activity

• Measure the results

• Optimize your efforts

LinkedIn Leaders and Resources • LinkedIn SlideShare – www.slideshare.net

• Digital Dashboard to schedule posts – www.hootsuite.com

• Lewis Howes – www.lewishowes.com

• Viveka von Rosen – www.smartblondemedia.com

• Jason Alba – www.imonlinkedinnowwhat.com

• Josh Turner – www.linkedinselling.com

– Josh’s new book, Connect is a good LinkedIn resource

• LinkedIn Connect App, Pulse and Publisher

Thank You to United Partners for Human Services