2016 PRSA North Pacific District Conference Leadership Training

2016 Leadership TrainingJane Dvorak, APR, Fellow PRSAMickey Nall, APR, Fellow PRSAScott Trotter, APR

LeadershipMickey Nall, APR, Fellow PRSA

2013 National Chair

Leadership

What makes a great leader?– Understanding & Listening– Ability to Inspire & Motivate– Providing Vision– Delegation & Decision making

Leadership

Leadership

How do you create an effective board?– Board members strive to

ensure the success of the organization.

Leadership

Measuring your success– Manage your budget– Use Chapter numbers and survey responses to measure

external success. – Reflect on the goals in your strategic plan at the end of the

year, and plan a smooth transition for the new board by evaluating your efforts and sharing information.

Building CohesivenessJane Dvorak, APR, Fellow PRSA

2016 National Chair-Elect

Building Cohesiveness

Why hold a Retreat?– Establishing

expectations– Goals– Focus & Direction– Camaraderie

Building Cohesiveness

Before the Retreat– Do your homework– Gather insights– Create opportunity

Building Cohesiveness

During the Retreat– Laugh– Lounge– Learn

Building Cohesiveness

After the Retreat– Action items– Timely minutes– Review quarterly

Building Cohesiveness

So how do you Retreat?– Office setting vs creative

venue– Work & Play– EAT!

Rally the TroopsScott Trotter, APR

District Council Chair

Rally the Troops

Now this is the Law of the Jungle -- as old and as true as the sky;And the Wolf that shall keep it may prosper,

but the Wolf that shall break it must die.As the creeper that girdles the tree-trunk the Law

runneth forward and back --For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.

Rally the TroopsIntroduction

Rally the Troops

How to start a movement

Rally the Troops

Belongingness

Rally the Troops

Fun! Fun! Fun!

Rally the TroopsHow do you make it look fun?

Mickey Nall Jane Dvorak

Energy, Creativity, IMPACT!

Rally the Troops

Jessica Klenk on Fun!“… our InBalance program and other team-building

activities: we’ve gone kayaking, paddle boarding and wine tasting, been to the batting cages, tried yoga and

meditation, had in-office massages, and volunteered at several amazing local organizations –

just to name a few!”

Rally the Troops

Invite!Invite Everyone to Everything

Rally the Troops

We Rock!You belong with us.We need your help.

Messaging

Rally the Troops

1. Texts2. Emails3. Small Cards

Give them an assignment

Rally the Troops

“See all this? Someone has to take responsibility for this.”

Accountability

Rally the Troops

We Rock!You belong with us.We need your help.

Messaging

What’s up at PRSA

PRSA Membership– PRSA• 21,937• 110 Chapters• 10 Districts• 14 Sections

– PRSSA• 11,476 students• 342 Chapters

– Groups• 225 Total Groups• 2209 Total Group Members

What’s up at PRSA

Advocacy

What’s up at PRSANew Tools!– Print on Demand– SmartBrief– Higher Logic– Website…

What’s up at PRSA

• Strategic Plan – 2017-19• Leadership Rally – Oct 21-22• New Staff– VP of Membership – VP of Communications– Regional Directors

What’s up at PRSA