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2016 Leadership TrainingJane Dvorak, APR, Fellow PRSAMickey Nall, APR, Fellow PRSAScott Trotter, APR
LeadershipMickey Nall, APR, Fellow PRSA
2013 National Chair
Leadership
What makes a great leader?– Understanding & Listening– Ability to Inspire & Motivate– Providing Vision– Delegation & Decision making
Leadership
Leadership
How do you create an effective board?– Board members strive to
ensure the success of the organization.
Leadership
Measuring your success– Manage your budget– Use Chapter numbers and survey responses to measure
external success. – Reflect on the goals in your strategic plan at the end of the
year, and plan a smooth transition for the new board by evaluating your efforts and sharing information.
Building CohesivenessJane Dvorak, APR, Fellow PRSA
2016 National Chair-Elect
Building Cohesiveness
Why hold a Retreat?– Establishing
expectations– Goals– Focus & Direction– Camaraderie
Building Cohesiveness
Before the Retreat– Do your homework– Gather insights– Create opportunity
Building Cohesiveness
During the Retreat– Laugh– Lounge– Learn
Building Cohesiveness
After the Retreat– Action items– Timely minutes– Review quarterly
Building Cohesiveness
So how do you Retreat?– Office setting vs creative
venue– Work & Play– EAT!
Rally the TroopsScott Trotter, APR
District Council Chair
Rally the Troops
Now this is the Law of the Jungle -- as old and as true as the sky;And the Wolf that shall keep it may prosper,
but the Wolf that shall break it must die.As the creeper that girdles the tree-trunk the Law
runneth forward and back --For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.
Rally the TroopsIntroduction
Rally the Troops
How to start a movement
Rally the Troops
Belongingness
Rally the Troops
Fun! Fun! Fun!
Rally the TroopsHow do you make it look fun?
Mickey Nall Jane Dvorak
Energy, Creativity, IMPACT!
Rally the Troops
Jessica Klenk on Fun!“… our InBalance program and other team-building
activities: we’ve gone kayaking, paddle boarding and wine tasting, been to the batting cages, tried yoga and
meditation, had in-office massages, and volunteered at several amazing local organizations –
just to name a few!”
Rally the Troops
Invite!Invite Everyone to Everything
Rally the Troops
We Rock!You belong with us.We need your help.
Messaging
Rally the Troops
1. Texts2. Emails3. Small Cards
Give them an assignment
Rally the Troops
“See all this? Someone has to take responsibility for this.”
Accountability
Rally the Troops
We Rock!You belong with us.We need your help.
Messaging
What’s up at PRSA
PRSA Membership– PRSA• 21,937• 110 Chapters• 10 Districts• 14 Sections
– PRSSA• 11,476 students• 342 Chapters
– Groups• 225 Total Groups• 2209 Total Group Members
What’s up at PRSA
Advocacy
What’s up at PRSANew Tools!– Print on Demand– SmartBrief– Higher Logic– Website…
What’s up at PRSA
• Strategic Plan – 2017-19• Leadership Rally – Oct 21-22• New Staff– VP of Membership – VP of Communications– Regional Directors
What’s up at PRSA