2. YOUR HOST Digital Marketing Manager for American Family Insurance (my dream job) Experienced Blogger, e-marketing/technology columnist, and author Experienced LinkedIn networker Experienced with both sides of the LinkedIn equationCreated my Dream job using LinkedIn 3. Why LinkedIn? Using LinkedIn effectively as part of your job- seeking strategy creates opportunities that you wont get from the classifieds or job sites alone. No matter your industry. No matter your circumstances. LinkedIn is the most powerful business networking site. It is the worlds largest professional network with 35 million+ members and growing rapidly. LinkedIn averages a new LinkedIn user every second of every day. According to LinkedIn, executives from all Fortune 500 companies are members 4. What is LinkedIn? LinkedIn allows professionals to post a business profile (online resume). It lets you connect to colleagues and friends. It allows you to find and CREATE business opportunities. The concept of creating business opportunities is important. It requires a mind shift. Once you make the shift however, youll be able to fully harness and utilize the power of LinkedIn. 5. Create a Killer Profile A good LinkedIn presence means having a good profile. The LinkedIn profile you create will be discoverable through the millions of searches on search engines and on LinkedIn. Since you are in complete control over what others see, it is vital to showcase your skills and talents so the right people and opportunities find you. While it only takes a few minutes to create a LinkedIn account.It takes a dedication, time and a level of added effort to create a good LinkedIn profile. You need to give it 100 percent quite literally. Fill in as much information as possible. 6. A Good Profile Works Hard It will act as your first impression, appearing in the results for thousands of searches on LinkedIn, Google, and other Internet destinations. It supplements your resume. When sending a cover letter and resume by email, include a link to your LinkedIn profile. Given the opportunity to view your profile, most recruiters will take it. Theyre more likely to spend time exploring your LinkedIn profile than any attachment. It serves as your resume. Since your LinkedIn profile can be saved in PDF format, its possible to use it in lieu of a resume. Its current. Its customized. Its professional. 7. Harvest Recommendations Since LinkedIn profiles are public, they also imply a level of credibility and authenticity that resumes often lack. To take full advantage of this, you need to harvest recommendations: For each employer, try to includethree or more recommendationsfrom coworkers, clients, orsupervisors. Recommendationsfrom people you have worked withcarry a lot of weight. For each educational institution, tryto include at least onerecommendation from aninstructors, advisor, or peer. 8. Harvest Recommendations Solicit recommendations from contributors who can describe aspects of your working relationship that will benefit any potential employer. Choose individuals who have a flair for writing. Dont be afraid to ask colleagues to write about specific characteristics: your creativity, your ability to solve problems, your leadership, etc. Ideally, youll want a series of recommendations that compliment each other. 9. Be an Expert Standout on LinkedIn by becoming known as an expert. To do this, visit the Answers area of LinkedIn to view questions from other LinkedIn subscribers on a variety of topics. Answer questions related to your area of expertise. When you provide the best answer to a question, the submitter can identify your answer as best. If you provide the best answer enough times to a topic, youll be designated as an expert by LinkedIn. 10. Build Your Network The power of social networks is founded on its size and strength. The trick is balance these two aspects of your network. When it comes to networking, size matters. LinkedIn is a great place to connect with everyone you know professionally and personal contacts that are willing to share connections with you. 11. Thinking about adding someone as a LinkedIn connection? Ask yourself: Would I feel comfortable contacting thisindividual on behalf of another friend? Would I be willing to introduce this individualto someone else I know so they can dobusiness together? Am I comfortable letting this person use myname as a business reference? Will this person know me if hes approachedby others who use my name? If youre currently employed, take care when inviting coworkers, supervisors or company executives to join your network. 12. Build Your Network LinkedIn users with a free subscription can search and access a portion of social networks 34 million members based on their connection count.This includes: their immediate connections; second degree contacts (friends of friends); and third degree contacts, and people with a mutual connections. You dont have to have a huge network to reap results. For example, people with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five. 13. Work It! Write unsolicited recommendations for people you have worked with. This generates goodwill on behalf of each recipient which strengthens your network. As an added benefit, youll often get a recommendation in return. Update your status on LinkedIn. If youre looking for a job, let people in your network know. Learn about companies prior to each interview. Conduct keyword searches on the company name. Identify employees who work for the company. Identify companies you want to work for. Then, use the inside connections you have at potential employers to build relationships and create new opportunities. Prior to job interviews, obtain a list of individuals youll be meeting. Use LinkedIn to identify their responsibilities, interests, previous employers and other relevant information. 14. Use Groups to Extend your Reach Joining a group provides anopportunity to meet individualsoutside your existing network. Groups related to your industryor profession include relevantnews, including job postings. LinkedIn also allows you tocommunicate to members ofmutual groups. Need to contact someone youdont know? 1) View their profile.2) Join a group theyre a memberof. 3) Contact them as a memberof the group. 15. Get to Know Recruiters Contact recruiters using LinkedIn. According to Kay Luo, director of corporate communications at LinkedIn, Companies are using LinkedIn to find passive job candidates. Its a good idea to connect with recruiters in your region, industry and profession BEFORE youre looking for a job. If you do, theres a good chance theyll contact you when a job comes along that matches your skills 16. QUESTIONS?