3 Reasons Big Brands Crowdsource Video

3 Reasons Big Brands Crowdsource Video

Why brands are tapping the crowd to keep up with an “always on” audience

Original blog post here

Marketers must remain “always on” to reach the right customers through the noise. Brands are turning to innovative

digital and online approaches.

To rally a brand’s community of fans, marketers are turning to creative

crowdsourcing to generate content.

Video is cited to be the most effective type of content being crowdsourced.

It establishes a personal connection between businesses and consumers.

Crowdsourced video offer today’s marketers a number of benefits:– Advocacy– Engagement– Awareness

Advocacy:– Encourages customers to submit videos

about why they can’t live without the product–Resonates with target audience and builds

trust among other consumers

Engagement:–Marketers can use catalog of campaign-

themed videos across a range of consumer touchpoints, platforms, devices, and media– Triggers conversation by asking consumers

to comment, rate, and share

Awareness:–Provides a forum to collaborate with highly

engaged and valuable customers–Generates branded content “by the people,

for the people”

Two examples of brands that have used crowdsourced video to enhance their marketing campaign:

– Invited filmmakers and citizens to submit short films about how technological innovation can improve urban life through open video contest “Changing Your Life For The Better”

– Result: Over 100 mini-documentaries, and winning video was nominated for a TED “Ads Worth Spreading” award

Download full case study

– Buick teamed up with the NCAA inviting people to submit videos to the “Human Highlight Reel” showing how NCAA athletes are impacting communities across the country

– Result: A series of stories reinforcing Buick’s commitment to athletes that have a positive impact

See more case studies

Crowdsourced video is a powerful complement to traditional advertising campaigns.

http://Zooppa.com/Zappos

http://Zooppa.com/Diesel

3 Reasons Big Brands Crowdsource Video

Zooppa generates high quality video and graphic design content for top advertisers and brand marketers through crowdsourcing.

Original blog post here

Twitter: @CrowdCreativity

Blog: http://info.zooppa.com

Email: info@zooppa.com

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Image Credits:• Slide 1: https://picasaweb.google.com/lh/photo/m9TK5xu7QVTfWlHuOgRt1SjlbB7wHC6o7Rf-pJC38U0• Slide 2: http://www.flickr.com/photos/br1dotcom/5007899775/, http://www.flickr.com/photos/br1dotcom/5008723038/• Slide 3: http://theconversation.edu.au/rise-of-the-planet-of-the-homosapiens-the-death-sentence-for-other-life-4010• Slide 4: http://www.flickr.com/photos/everypassingminute/4202595401/• Slide 5: http://www.flickr.com/photos/nationallibrarynz_commons/4535966085/sizes/o/in/photostream/• Slide 6: http://www.urbaneapts.com/blog/wp-content/uploads/2011/11/2569969534_cbc078da00_o.jpg• Slide 7: http://www.flickr.com/photos/khalidalbaih/5653817859/• Slide 8: http://www.flickr.com/photos/dellphotos/7442629554/• Slide 9: Siemens and Buick Logos• Slide 10: Courtesy of Zooppa• Slide 11: Courtesy of Zooppa• Slide 12: Courtesy of Zooppa• Slide 13: http://www.flickr.com/photos/1000heads/6974355503/