Calendars Get The Job Done

Calendars Get The Job Done…One Day At A Time

The Vernon Company

Get where you want to go with effective calendar advertising

• Plain and simple – calendar advertising works!

Why Calendars?

• It’s advertising with a difference • Whether your goal is to build your

brand, increase sales, promote products, attract members or encourage donations, you can accomplish it with a calendar

• Careful targeting, clear messaging and long-term visibility make this advertising tool the high-impact, low-cost alternative to other media

Calendars vs. competitionCompared to other forms of advertising, calendars

outperform competition: • Targeted

– Controlled distribution– Deliver your message to your best customers and prospects

• Message clarity– Communicate your name, location, products and services– Generous ad area – not limited by small space restrictions

• High-impact– Provide stand alone advertising on a daily basis– Message doesn’t compete for attention with other ads

Calendars vs. competition

• Long-term visibility – Constant brand exposure– Message on display 24/7, 365 days a year

• Low-cost– Pennies per day, per exposure

• In-demand– Advertising people ask for, and use daily

• Universal – Widely used and relied on for day-to-day life– In every home and office, appeal to all ages, genders

Calendars have power

• 98% of homes and 100% of businesses use at least one calendar.

– Average number of calendars per home is 4; individuals have an average of 2 in their immediate work area

• 94% of all business people can recall the advertising message on their calendars.

• 83% of customers purchase products or services from the advertiser who gave them a calendar.

• On average, a person looks at a calendar 12 times a day. After 365 days, your brand will leave a lasting impression: 4,380 times.

• 67% of calendar recipients would purchase one if it weren’t provided by advertisers.

Calendars compliment your brand

• Meaning– Calendars serve as an important point of reference viewed

countless time a day

• Endorsement– A customer displaying your calendar is like a personal

recommendation of your brand to anyone who sees it

• Image – A calendar is identified with success, stability and “name-

brand” appeal

• Value– Functionality and visual appeal of a calendar gives your

brand’s image and message a high-perceived-value

Stand out with custom• For greater impact, customize your calendar• Make it one-of-a-kind

• Differentiates you from the competition

• Totally personalized to your business – Tells your story with unique photos,

information or dates 

• Customizing increases the calendar’s effectiveness and makes it more valuable to the end-user

Stand out with custom

• Custom options are endless… – Use your own artwork or photos– Change the date-pad design– Move the ad space– Add a coupon– Add a page with info specific to your

business or industry– Change color scheme to use your

corporate colors– Add company events in the date

blocks

Make it more effective

1. Distribution is key – get them out early – The first calendar received is usually the first one used

2. Make it a presentation – give it gift value– When received as a gift, calendars are viewed with

more value– Package in a gift envelope for even greater perceived value

3. Personalize with recipient’s name – Everyone likes to see their name in print– As close as you can get to a guarantee it will be used

How Vernon can help• Variety

– We offer a variety of themes and styles to communicate your message to any market

– Eco-friendly options made from recycled paper and printed with earth-friendly inks

• Custom options– We’ll help you create your own calendar that lets your

brand stand out

• Exclusive artists– Choose a calendar you won’t find anywhere else

• Order now, pay later– Order early - delay payment and delivery until year-end

• View our exclusive calendar collection

Summary

• Calendars get the job done! • Deliver your brand message more

effectively than other advertising mediums• Premium exposure at a great value• Targeted, high-impact, long-lasting

advertising that people ask for• Custom makes you stand out• Vernon can help you develop a

successful calendar program.