Get Your Arkansas Business Started Right

Informationinsideincludes:

Advertisingtoutilizebeforethegroundbreaking

Contactstohelpreachthelocalmarket

MarketingresearchservicesprovidedbytheSBTDC

HelpingRealPeople

andRealBusinesses

SUCCEED STEPS TO HELP YOU GET STARTED

GettingReadyfortheGrandOpening

LocalAdvertisingInformingpotentialcustomersandthecommunityofanupcomingGrandOpeningisessentialinmakinganewbusinessasuccess.Thebestwaytodothisistoadvertiselocally.Primeoutletsincludethecitynewspaper,localtelevi-sionstations,thelocalradiostations,andbillboards,ect.

Whenexecutedcorrectlythesepowerfulmarketingtoolscanhelptoinformcustomersaboutanewbusiness.

MarketingDecisionsOneofthemostimportantfactorsinmarketingisdeterminingtheaudienceyouwishtoreach.Themarketthatyouintendtotargetshouldbeanyonewhomightbene itfromtheproductsorservicesbeingoffered.

Afterchoosingthemediumyouwishtomarketthrough,scheduletheadvertisementduringtimeswhenyourtargetmarketwillbethemajorityoftheaudience.

SocialMediacanalsobeutilizedtointroduceyourbrandtothemasses.OnlinesocialnetworkssuchasFacebookandTwitterarejustafewoftheonlinevenuesthatcanbeemployedtohelpyoureachpotentialcustomers.

TheSBTDCTheSmallBusinessandTechnologyDevelopmentCenterlocatedatArkansasStateUniversityofferscounseling,businessplanreviews,training,andmarketresearchtothesmallbusinesscommunity.

CreateYourself

3 Months before your opening…

Createanemailaddresswithyour

businessdomain

DevelopaCompanySignatureor

DesignaBusinessCard

Thesefewinitialstepsenableyoutobegincommunicatingwithpotentialcustomers.

Createanaccountforyourbusinesson

FacebookandTwitter

StartInvitingFriends

Makesuretoreview,sendmessages,and

uploadinformation,videos,andphotosdaily

SocialMedia

Thisallowspotentialcustomerstofindyourpagethroughsearch enginesaswellasallowthecommunitytobecomefamiliarwithyourbusinessorbrand.

ContactJonesboroWebsites

CreatedbyOccasionsPublishingGroup,Jonesboro.comisanimportantresourceforlocalbusinesseswhowishtoreachconsumersinthecommunityandpromotetheirbrandforfree.

JonesboroOccasions274SouthwestDr.Jonesboro,AR72403Phone:870.931.0012

CompanyInfo:

Kait8isahighlytrustedlocalbrandthatallowsRegion8businessestoreachadistinctandtargetedaudienceinordertopromoteandinformviewersoftheirbrand.Kait8-TvOnlinehasbecomeawonderfulsourcefornewsandinformationthatoffersuniqueopportunitiestoadvertiserssuchas:

IntegratedContentSponsorships

TargetedOpt-InEmailCampaigns

StreamingVideoSponsorshipKAIT-TVP.O.Box790472CountyRd.766Jonesboro,AR72401Phone:870.933.8888

CompanyInfo:

Asconsumersgetsmarterandmorespeci icabouthowtheysearch,theyaresteppingawayfromtheglobalmarketplaceandreachingouttoalocalone.

AudreyHanes,AssociateEditor

Email:ahanes@jonesborooccasions.com

Contact:

Contact: HowellWestbrook,SeniorAccountExecutive

Email:hwestbrook@kait8.com

Whenyoulaunchintoasocialmedia,takealookatwhichmediumsyourtargetaudienceusesthemost.

Keepinganeyeonsocialmediastatistics-Twittertrends,digitalmarketingtrends,andsearchenginerankings-isimportanttokeepinmindastheaverageinternetuser’sactivityshifts.Keepyourselfupdatedbycheckingsomeofthefollowingsitesforsearchengineandsocialmediastatistics:

SearchEngineOptimization

Searchengineshaverecentlybeenrecognizedasthemosteffectiveformofmarketingcomparedtohouseemail,viralvideo,houseblogs,socialsitepro iles,andTwitterfeeds.

InternetResources

Themajorityoffirsttimevisitorswillhappenacrossyourpageviaasearchengineresult.

eMarketer.com

Hitwise.com

comScore.com

SearchEngineLand.com

SocialMediaResources

GettingListed

Onceyouhaveawebsitebesureand“GetListed”atwww.getlisted.org,aresourceforsmallbusinessownerstolearnmoreaboutthewaytheirbusinessesarelistedonline.

TheMalcoHollywoodmovietheatrereachesalargenumberofconsumersespeciallyduringnewmoviereleases.

Advertisingoptionsavailableinclude:

Learnwhatisavailableinyourarea...

CovertAdvertising

PrintAdvertising

BroadcastAdvertising

OutdoorAdvertising

Exploringthelocaladvertisingoptionscanhelpyoutocollecttheinformationneededtonarrowdownwhichmediaoutletsyouwilleventuallyuse.

LocalAdvertising

CovertAdvertising

CinemaSpots

CinemaSlides

DigitalPreshow

LobbyPromotions

Covertadvertisingisauniquekindofadvertisinginwhichaproductoraparticularbrandisincorporatedinentertainment.

MalcoHollywood2407EastParkerRd.Jonesboro,AR72401Phone:870.802.3456

ContactInfo:

TheJonesboroSunisNortheastArkansas’regionalnewspaperservingover80,000readerswithamarketcoverageinsevencountiesofArkansaseachday.

JonesboroOccasionsisapublicationoflocally-ownedandoperatedOccasionsPublishingGroup.

ThispublicationisdedicatedtothecultureandlifestyleenjoyedbyreadersinNortheastArkansasandweexisttomakeasigni icantcontributiontothegreatergoodofthecommunity.

PrintAdvertising

CompanyInfo:TheJonesboroSun518CarsonStJonesboro,AR72401

Phone:870.935.5525

JonesboroOccasions274SouthwestDriveP.O.Box1681Jonesboro,AR72403-1681Phone:870.931.0012

CompanyInfo:

LisaA.Lynn,AdvertisingDirectorEmail:llynn@jonesborosun.com

Contact:

WilliamBlack,AccountExecutive

Email:william@jonesborooccasions.com

Contact:

TheRegion8marketiscomprisedofapproximately25countiesinArkansasandMissouri.KAIT8capturesthemajorityoftheviewinghouseholdslocatedinRegion8andisthe#1stationin9ofthesecountiesandthe#1ABCaf iliateinanother8counties.

BroadcastAdvertising

KAIT-TVP.O.Box790472CountyRd.766Jonesboro,AR72401Phone:870.933.8888

CompanyInfo:

Televisionistheonlymediathatcanreachlargeaudienceswatchingthesamethingatthesametime.

SponsorshipOpportunitiesinclude:

KAIT8DriveforLife

CommunityWeatherCams

ScholarshipSalute

TeacheroftheYear

FootballFridayNight

Contact:

HowellWestbrook,SeniorAccountExecutive

Email:hwestbrook@kait8.com

SuddenlinkMediacanhelpyoueffectively,ef icientlyandaffordablytargetyouraudiencewithcabletelevisionadvertisingandasuiteofotheradvanceddigitaladvertisingsolutions.

SuddenlinkCommunications

1707StoneSt.

Jonesboro,AR72401

Phones:870.933.9300

LocalCommercials

CommercialProduction

MobileTextServices

NetworkPromotions

JonesboroRadioGroup314UnionStreetJonesboro,AR72401Phone:870.933.8800

JonesboroRadioGroupadvertisersenjoy,byfar,thelargestradiolisteningaudienceintheJonesboromarket.

CompanyInfo:

Contact: JimWatkins,AccountExecutive

Email:

Theadvantageradioadvertisingoffersyourbusinessstemsfromitsuniquecombinationofhighreach,hightargetability,andlowcost

MorMediaIncinParagould,ARisaprivatecompanyBroadcastingCompaniesofferingradioadvertisingaswellasradioadvertisingservices.

EastArkansasBroadcastersofJonesboroownsradiostationsacrosstheentirestate.Theyhaveacontemporarycountrystation,KFIN,apopularmusicstation,KIYS,aclasscountry,KWHF,alongwithtwoAMtalkstations,KBTM&KNEA.

EastArkansasBroadcastersAddressPhone:

CompanyInfo:

MORMedia400TowerDriveParagould,AR72450Phone:870-236-7627

CompanyInfo:

Employee,JobTitle

Email:

Contact:

Contact: Employee,JobTitle

Email:

RequestinformationfromtheJonesboroRegionalChamberofCommerceaboutsendinganewsletteremailblasttoallmemberswithinformationaboutyournewbusiness

Americanconsumersspendmoretimeout-of-homethanwatchingtelevision,readingthepaper,orlisteningtotheradiowhichallowsoutdooradvertisingtoreachconsumerswhiletheyaretraveling.

OutdoorAdvertising

OtherResources

LamarOutdoor401WestParkerRd.

Jonesboro,AR72404

Phone:870.935.4603

JonesboroRegionalChamberofCommerce

P.O.Box789

Jonesboro,AR72403Phone:870.932.6691

ContactInfo:

Contact: AngelaTaylor

Email:

The ASU SBTDC

NewOpportunitiesforSmallBusinesses

TheArkansasSmallBusinessandTechnologyDevelopmentCenterisastatewidenetworkthatservesandsupportsthesmallbusinesscommunityofferingone-to-oneprofessionalconsultingforbusinessownersandentrepreneurs.

LocatedonArkansasStateUniversity’sJonesborocampusintheDeltaCenter,theASUSmallBusinessandTechnologyDevelopmentCenterisapartofthestatewidesmallbusinessassistancecenters.

TheASUSBTDC:

In2010ourconsultantsworkedon30capitalprojectshelpingourcli-entsaccessover$7,900,000ininancing

Usingourresources120clientsreceivedassistancefortheirstartuporexistingbusinesses

SmallBusinessesthatworkedwithourconsultantscreated100newjobsandourworkresultedin140savedjobsthatmighthaveother-wisebeenlost

Conducted69smallbusinesstrainingworkshopswithover900attendeesontopicsfromStartingaBusinesstoBusinessFinancingOptions,andawidevarietyofcuttingedgemarketingworkshopsespeciallyinsocialmediaandon-linemarketing.

TheASUSBTDCassistsentrepreneursateverystageofbusinessdevelopmentandgrowth.Ourknowledgeableconsultingstaffandprovidedone-to-onecon identialguidanceandfeedback,plusinformation,recommendations,andre-sourcesspeci icallytailoredtoanysmallbusinessventure.

Primaryareasofassistanceinclude,planning,technology, inancing,market-ing,growth,management,technology,Websiteoptimization,andbusinesspro itability.

Startinganewbusinessrequiresextensiveplanningandpreparationwhichisquitetimeconsuming.Toassistinthisprocess,SmallBusinessandTech-nologyDevelopmentCenteroffersavarietyofservicestoassistnewbusi-nessowners.

Helpavailabletoyouincludes:

Adviceonoperatingchallengesinyourexistingbusiness

Reviewofyourbusinessplanandstrategies

Guidanceinstartingyournewbusiness

Adviceonpurchasingofexistingbusinesses

Preparationofyourloanrequest

FinancialAnalysisandbudgetdevelopment

WebSiteOptimization

MarketResearch

ServicesOffered

SeminarsOffered

AdditionalInformation

HowtoRegister

Online:asbtdc.ualr.edu/training/jonesboro.aspPhone:870.972.3517Fax:870.972.3678Email:asusbtdc@astate.eduMail:ASUSBTDCP.O.Box2650

StateUniversity,AR72467

Training

TheSBTDCoffersawidevarietyofliveandonlineclassestothosewhoareinterestedinstartingabusiness.The irstcourserecommendedtothosewhoareconsideringstartingabusinessis"StartingaBusinessinArkansas."

TheASUSBTDCoffersseminarsandtrainingprogramsthatfocusonprovidingcurrent,practicalinformationonawidevarietyofbusinesstopics.SBTDCstaffandprofessionalsfromthebusinesscommunityteachbasicbusinessskillsaswellasprovidetrainingonmoreadvancedtopics.

MarketResearch

OurCenterhasaccesstoresearchmaterialsthatcanbeorderedandcustomizedbasedontheclientsbusiness.

Consulting

TheSBTDCcanassistyoubyprovidingfreeone-on-oneprofessionalconsultingonpreparationofloanrequests, inancialanalysis,andbudgetdevelopment.Consultantscanprovidegeneralbusinessadvice;however,theycannotprovidespeci ictax,accounting,orlegaladvice

OurConsultants

HerbLawrenceCenterDirectorandTrainingDirector

Email:hlawrenc@astate.edu

LauraMillerLeadBusinessConsultant

Email:lmiller@astate.edu

RobertBahnBusinessConsultant

Email:rbahn@astate.edu

LoisTravisAdministrativeAssistant

Email:lois@astate.edu

Phone:(870)972-3517Fax:(870)972-3678E-mail:asusbtdc@astate.edu

ArkansasStateUniversitySmallBusinessandTechnologyDevelopmentCenterP.O.Box2650StateUniversity,AR7246

ASUSBTDC

Get Your Arkansas Business Started Right

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