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Informationinsideincludes:
Advertisingtoutilizebeforethegroundbreaking
Contactstohelpreachthelocalmarket
MarketingresearchservicesprovidedbytheSBTDC
HelpingRealPeople
andRealBusinesses
SUCCEED STEPS TO HELP YOU GET STARTED
Page 2 GettingReadyfortheGrandOpening
LocalAdvertisingInformingpotentialcustomersandthecommunityofanupcomingGrandOpeningisessentialinmakinganewbusinessasuccess.Thebestwaytodothisistoadvertiselocally.Primeoutletsincludethecitynewspaper,localtelevi-sionstations,thelocalradiostations,andbillboards,ect.
Whenexecutedcorrectlythesepowerfulmarketingtoolscanhelptoinformcustomersaboutanewbusiness.
MarketingDecisionsOneofthemostimportantfactorsinmarketingisdeterminingtheaudienceyouwishtoreach.Themarketthatyouintendtotargetshouldbeanyonewhomightbene itfromtheproductsorservicesbeingoffered.
Afterchoosingthemediumyouwishtomarketthrough,scheduletheadvertisementduringtimeswhenyourtargetmarketwillbethemajorityoftheaudience.
SocialMediacanalsobeutilizedtointroduceyourbrandtothemasses.OnlinesocialnetworkssuchasFacebookandTwitterarejustafewoftheonlinevenuesthatcanbeemployedtohelpyoureachpotentialcustomers.
TheSBTDCTheSmallBusinessandTechnologyDevelopmentCenterlocatedatArkansasStateUniversityofferscounseling,businessplanreviews,training,andmarketresearchtothesmallbusinesscommunity.
SBTDC
CreateYourself
3 Months before your opening…
Createanemailaddresswithyour
businessdomain
DevelopaCompanySignatureor
Logo
DesignaBusinessCard
Thesefewinitialstepsenableyoutobegincommunicatingwithpotentialcustomers.
Createanaccountforyourbusinesson
FacebookandTwitter
StartInvitingFriends
Makesuretoreview,sendmessages,and
uploadinformation,videos,andphotosdaily
SBTDC
SocialMedia
Thisallowspotentialcustomerstofindyourpagethroughsearch enginesaswellasallowthecommunitytobecomefamiliarwithyourbusinessorbrand.
Page 3
Page4
SBTDC
ContactJonesboroWebsites
CreatedbyOccasionsPublishingGroup,Jonesboro.comisanimportantresourceforlocalbusinesseswhowishtoreachconsumersinthecommunityandpromotetheirbrandforfree.
JonesboroOccasions274SouthwestDr.Jonesboro,AR72403Phone:870.931.0012
CompanyInfo:
Kait8isahighlytrustedlocalbrandthatallowsRegion8businessestoreachadistinctandtargetedaudienceinordertopromoteandinformviewersoftheirbrand.Kait8-TvOnlinehasbecomeawonderfulsourcefornewsandinformationthatoffersuniqueopportunitiestoadvertiserssuchas:
IntegratedContentSponsorships
TargetedOpt-InEmailCampaigns
StreamingVideoSponsorshipKAIT-TVP.O.Box790472CountyRd.766Jonesboro,AR72401Phone:870.933.8888
CompanyInfo:
Asconsumersgetsmarterandmorespeci icabouthowtheysearch,theyaresteppingawayfromtheglobalmarketplaceandreachingouttoalocalone.
AudreyHanes,AssociateEditor
Email:[email protected]
Contact:
Contact: HowellWestbrook,SeniorAccountExecutive
Email:[email protected]
Whenyoulaunchintoasocialmedia,takealookatwhichmediumsyourtargetaudienceusesthemost.
Keepinganeyeonsocialmediastatistics-Twittertrends,digitalmarketingtrends,andsearchenginerankings-isimportanttokeepinmindastheaverageinternetuser’sactivityshifts.Keepyourselfupdatedbycheckingsomeofthefollowingsitesforsearchengineandsocialmediastatistics:
SearchEngineOptimization
Searchengineshaverecentlybeenrecognizedasthemosteffectiveformofmarketingcomparedtohouseemail,viralvideo,houseblogs,socialsitepro iles,andTwitterfeeds.
Page 5
SBTDC
InternetResources
Themajorityoffirsttimevisitorswillhappenacrossyourpageviaasearchengineresult.
eMarketer.com
Hitwise.com
comScore.com
SearchEngineLand.com
SocialMediaResources
GettingListed
Onceyouhaveawebsitebesureand“GetListed”atwww.getlisted.org,aresourceforsmallbusinessownerstolearnmoreaboutthewaytheirbusinessesarelistedonline.
TheMalcoHollywoodmovietheatrereachesalargenumberofconsumersespeciallyduringnewmoviereleases.
Advertisingoptionsavailableinclude:
Page 6
Learnwhatisavailableinyourarea...
CovertAdvertising
PrintAdvertising
BroadcastAdvertising
OutdoorAdvertising
Exploringthelocaladvertisingoptionscanhelpyoutocollecttheinformationneededtonarrowdownwhichmediaoutletsyouwilleventuallyuse.
LocalAdvertising
CovertAdvertising
CinemaSpots
CinemaSlides
DigitalPreshow
LobbyPromotions
Covertadvertisingisauniquekindofadvertisinginwhichaproductoraparticularbrandisincorporatedinentertainment.
MalcoHollywood2407EastParkerRd.Jonesboro,AR72401Phone:870.802.3456
ContactInfo:
SBTDC
TheJonesboroSunisNortheastArkansas’regionalnewspaperservingover80,000readerswithamarketcoverageinsevencountiesofArkansaseachday.
JonesboroOccasionsisapublicationoflocally-ownedandoperatedOccasionsPublishingGroup.
ThispublicationisdedicatedtothecultureandlifestyleenjoyedbyreadersinNortheastArkansasandweexisttomakeasigni icantcontributiontothegreatergoodofthecommunity.
Page 7
PrintAdvertising
CompanyInfo:TheJonesboroSun518CarsonStJonesboro,AR72401
Phone:870.935.5525
JonesboroOccasions274SouthwestDriveP.O.Box1681Jonesboro,AR72403-1681Phone:870.931.0012
CompanyInfo:
SBTDC
LisaA.Lynn,AdvertisingDirectorEmail:[email protected]
Contact:
WilliamBlack,AccountExecutive
Email:[email protected]
Contact:
TheRegion8marketiscomprisedofapproximately25countiesinArkansasandMissouri.KAIT8capturesthemajorityoftheviewinghouseholdslocatedinRegion8andisthe#1stationin9ofthesecountiesandthe#1ABCaf iliateinanother8counties.
Page 8
BroadcastAdvertising
KAIT-TVP.O.Box790472CountyRd.766Jonesboro,AR72401Phone:870.933.8888
CompanyInfo:
Televisionistheonlymediathatcanreachlargeaudienceswatchingthesamethingatthesametime.
SponsorshipOpportunitiesinclude:
KAIT8DriveforLife
CommunityWeatherCams
ScholarshipSalute
TeacheroftheYear
FootballFridayNight
SBTDC
Contact:
HowellWestbrook,SeniorAccountExecutive
Email:[email protected]
SuddenlinkMediacanhelpyoueffectively,ef icientlyandaffordablytargetyouraudiencewithcabletelevisionadvertisingandasuiteofotheradvanceddigitaladvertisingsolutions.
SuddenlinkCommunications
1707StoneSt.
Jonesboro,AR72401
Phones:870.933.9300
LocalCommercials
CommercialProduction
MobileTextServices
NetworkPromotions
JonesboroRadioGroup314UnionStreetJonesboro,AR72401Phone:870.933.8800
JonesboroRadioGroupadvertisersenjoy,byfar,thelargestradiolisteningaudienceintheJonesboromarket.
CompanyInfo:
Page 9
SBTDC
CompanyInfo:
Contact: JimWatkins,AccountExecutive
Email:
Theadvantageradioadvertisingoffersyourbusinessstemsfromitsuniquecombinationofhighreach,hightargetability,andlowcost
MorMediaIncinParagould,ARisaprivatecompanyBroadcastingCompaniesofferingradioadvertisingaswellasradioadvertisingservices.
Page10
SBTDC
EastArkansasBroadcastersofJonesboroownsradiostationsacrosstheentirestate.Theyhaveacontemporarycountrystation,KFIN,apopularmusicstation,KIYS,aclasscountry,KWHF,alongwithtwoAMtalkstations,KBTM&KNEA.
EastArkansasBroadcastersAddressPhone:
CompanyInfo:
MORMedia400TowerDriveParagould,AR72450Phone:870-236-7627
CompanyInfo:
Employee,JobTitle
Email:
Contact:
Contact: Employee,JobTitle
Email:
RequestinformationfromtheJonesboroRegionalChamberofCommerceaboutsendinganewsletteremailblasttoallmemberswithinformationaboutyournewbusiness
Americanconsumersspendmoretimeout-of-homethanwatchingtelevision,readingthepaper,orlisteningtotheradiowhichallowsoutdooradvertisingtoreachconsumerswhiletheyaretraveling.
Page 11
OutdoorAdvertising
OtherResources
LamarOutdoor401WestParkerRd.
Jonesboro,AR72404
Phone:870.935.4603
JonesboroRegionalChamberofCommerce
P.O.Box789
Jonesboro,AR72403Phone:870.932.6691
ContactInfo:
ContactInfo:
SBTDC
Contact: AngelaTaylor
Email:
Page 12
SBTDC
The ASU SBTDC
NewOpportunitiesforSmallBusinesses
TheArkansasSmallBusinessandTechnologyDevelopmentCenterisastatewidenetworkthatservesandsupportsthesmallbusinesscommunityofferingone-to-oneprofessionalconsultingforbusinessownersandentrepreneurs.
LocatedonArkansasStateUniversity’sJonesborocampusintheDeltaCenter,theASUSmallBusinessandTechnologyDevelopmentCenterisapartofthestatewidesmallbusinessassistancecenters.
TheASUSBTDC:
In2010ourconsultantsworkedon30capitalprojectshelpingourcli-entsaccessover$7,900,000ininancing
Usingourresources120clientsreceivedassistancefortheirstartuporexistingbusinesses
SmallBusinessesthatworkedwithourconsultantscreated100newjobsandourworkresultedin140savedjobsthatmighthaveother-wisebeenlost
Conducted69smallbusinesstrainingworkshopswithover900attendeesontopicsfromStartingaBusinesstoBusinessFinancingOptions,andawidevarietyofcuttingedgemarketingworkshopsespeciallyinsocialmediaandon-linemarketing.
TheASUSBTDCassistsentrepreneursateverystageofbusinessdevelopmentandgrowth.Ourknowledgeableconsultingstaffandprovidedone-to-onecon identialguidanceandfeedback,plusinformation,recommendations,andre-sourcesspeci icallytailoredtoanysmallbusinessventure.
Primaryareasofassistanceinclude,planning,technology, inancing,market-ing,growth,management,technology,Websiteoptimization,andbusinesspro itability.
Startinganewbusinessrequiresextensiveplanningandpreparationwhichisquitetimeconsuming.Toassistinthisprocess,SmallBusinessandTech-nologyDevelopmentCenteroffersavarietyofservicestoassistnewbusi-nessowners.
Helpavailabletoyouincludes:
Adviceonoperatingchallengesinyourexistingbusiness
Reviewofyourbusinessplanandstrategies
Guidanceinstartingyournewbusiness
Adviceonpurchasingofexistingbusinesses
Preparationofyourloanrequest
FinancialAnalysisandbudgetdevelopment
WebSiteOptimization
MarketResearch
Page 13
ServicesOffered
SBTDC
Page 14
SeminarsOffered
AdditionalInformation
HowtoRegister
Online:asbtdc.ualr.edu/training/jonesboro.aspPhone:870.972.3517Fax:870.972.3678Email:[email protected]:ASUSBTDCP.O.Box2650
StateUniversity,AR72467
Training
TheSBTDCoffersawidevarietyofliveandonlineclassestothosewhoareinterestedinstartingabusiness.The irstcourserecommendedtothosewhoareconsideringstartingabusinessis"StartingaBusinessinArkansas."
TheASUSBTDCoffersseminarsandtrainingprogramsthatfocusonprovidingcurrent,practicalinformationonawidevarietyofbusinesstopics.SBTDCstaffandprofessionalsfromthebusinesscommunityteachbasicbusinessskillsaswellasprovidetrainingonmoreadvancedtopics.
MarketResearch
OurCenterhasaccesstoresearchmaterialsthatcanbeorderedandcustomizedbasedontheclientsbusiness.
Consulting
TheSBTDCcanassistyoubyprovidingfreeone-on-oneprofessionalconsultingonpreparationofloanrequests, inancialanalysis,andbudgetdevelopment.Consultantscanprovidegeneralbusinessadvice;however,theycannotprovidespeci ictax,accounting,orlegaladvice
SBTDC
OurConsultants
Page 15
HerbLawrenceCenterDirectorandTrainingDirector
Email:[email protected]
LauraMillerLeadBusinessConsultant
Email:[email protected]
RobertBahnBusinessConsultant
Email:[email protected]
LoisTravisAdministrativeAssistant
Email:[email protected]
SBTDC
Phone:(870)972-3517Fax:(870)972-3678E-mail:[email protected]
ArkansasStateUniversitySmallBusinessandTechnologyDevelopmentCenterP.O.Box2650StateUniversity,AR7246
ASUSBTDC
