Hazel's new directions

HazelHeba Ali s2045206Fyne Breevoort s2163632

Overview• Development recent years• SWOT analysis• New programo New imageo New design

• Mission statement

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Background information

• Largest direct sellers of cosmetics & beauty products• Sales in the US and Europe declined• Sales sold door-to-door declined• Little appeal with teenagers and young women

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1981 1991 2001 20110

102030405060

Europe

US

Door-to-door

Sales

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Hazel’s net sales by geograph-ical region

North America

Asia pacific

Europe

South America

SWOT

Strengths• Staff• Market position• Financial resources• Products & services

Weaknesses• Profit margin declining• Competitive vulnerability• Lack of new products• Sales

Opportunities• New market niche• Cosmetics market likely to grow• More demand for hazel products

Threats• Economy• Lack of financial resources &

investment• Increased competition

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New Directions

New image

New face

New campaign

New design

New website

New products

New image

Campaign

• Appeal to all ages.• Age is a question of mind

over matter. If you don't mind, it doesn't matter. Leroy Paige

Face

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New design • New websiteo Online webshop

• New line of productso From head-to-toeo Test packages

• Endorsments

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New website launch

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Concluding mission statement

Our priority is to deliver premium cosmetic and beauty products at obtainable prices to women of all ages.

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Thank you for your attention

Are there any questions?

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