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Taglines are a real art, made especially difficult when you’re external to the organization requesting one. So where do you begin? How do you begin to narrow down an entire company you know little to nothing about into one well-crafted, compelling sentence? It’ll never be easy, but the following steps may help.
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Taglines are probably the second most noticeable
element of a business identity. With just a few words, a
tagline must be understandable, summarize the product
or service offering, build trust, or incite to buy.
Taglines are a real art, made especially difficult when you’re
How do you begin to narrow down an entire company you know
little to nothing about into one well-crafted, compelling sentence?
It’ll never be easy
Taglines are probably the second most noticeable element of a business identity. With just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy.
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