Innovation in a CMMI5 company - the story

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Presentation at the goto conference 2013 in Aarhus - by Karsten Telling, software architect at Systematic In the highly competitive market of software development there is a need for constant change, or more precisely a constant need for newness obtained through creativity. A company such as Systematic has to adopt a forward-thinking attitude and must constantly challenge existing ways of doing things. That is why we continuously are researching into new technologies, constantly are improving all software processes and always prioritise aggressive skills development. On the GOTO conference in Aarhus, Systematic software architect Karsten Telling Nielsen will amongst other things explain the idea behind Systematic’s Innovation Days but also prototyping teams and customer driven innovation initiatives are on the agenda.

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INNOVATION IN A CMMI 5 COMPANY – THE STORY

Karsten Telling Nielsen Systematic

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The story

I-Day 1 I-Day 2 I-Day 3

Customer Driven Innovation

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The story

I-Day 1 I-Day 2 I-Day 3

Customer Driven Innovation

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Creativity vs. Innovation

Creative Innovate

Presenter
Presentation Notes
Oxford dictionary Creative => Get new ideas Innovative => Make new ideas happen What does a company mean when asking for a innovative person in a job posting?

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Contingent world

Aristotle on contingents: “unavoidable and

potentially unmanageable presence of multiple possibilities"

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Presenter
Presentation Notes
Explain the word “contingent” and it relation to modern philosophy

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Contingent world and CMMI

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The story

I-Day 1 I-Day 2 I-Day 3

User Driven Innovation

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I-Day 1

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Presentation Notes
Three tracks Intention to try many things Track 1 – fist click Idea generator Ideas blog Contributers Signup Track 2 – second click On the I-Day Ideation of selected idea Produce a sales pitch + business canvas Track 2 Track for paticipants that did not select an idea Assigned to popular idea from the blog Ideate on the day Produce an sales pitch + business canvas Track 3 If you want to work on something for yourself Need permission from PL Must present result to PL Facilitators Late addition Venture capitalists VP’s + CEO

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I-Day 1

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Presenter
Presentation Notes
Three tracks Intention to try many things Track 1 – fist click Idea generator Ideas blog Contributers Signup Track 2 – second click On the I-Day Ideation of selected idea Produce a sales pitch + business canvas Track 2 Track for paticipants that did not select an idea Assigned to popular idea from the blog Ideate on the day Produce an sales pitch + business canvas Track 3 If you want to work on something for yourself Need permission from PL Must present result to PL Facilitators Late addition Venture capitalists VP’s + CEO

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I-Day 1

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Presenter
Presentation Notes
Three tracks Intention to try many things Track 1 – fist click Idea generator Ideas blog Contributers Signup Track 2 – second click On the I-Day Ideation of selected idea Produce a sales pitch + business canvas Track 2 Track for paticipants that did not select an idea Assigned to popular idea from the blog Ideate on the day Produce an sales pitch + business canvas Track 3 If you want to work on something for yourself Need permission from PL Must present result to PL Facilitators Late addition Venture capitalists VP’s + CEO

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I-Day 1

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Presenter
Presentation Notes
Three tracks Intention to try many things Track 1 – fist click Idea generator Ideas blog Contributers Signup Track 2 – second click On the I-Day Ideation of selected idea Produce a sales pitch + business canvas Track 2 Track for paticipants that did not select an idea Assigned to popular idea from the blog Ideate on the day Produce an sales pitch + business canvas Track 3 If you want to work on something for yourself Need permission from PL Must present result to PL Facilitators Late addition Venture capitalists VP’s + CEO

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I-Day 1

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Presenter
Presentation Notes
Three tracks Intention to try many things Track 1 – fist click Idea generator Ideas blog Contributers Signup Track 2 – second click On the I-Day Ideation of selected idea Produce a sales pitch + business canvas Track 2 Track for paticipants that did not select an idea Assigned to popular idea from the blog Ideate on the day Produce an sales pitch + business canvas Track 3 If you want to work on something for yourself Need permission from PL Must present result to PL Facilitators Late addition Venture capitalists VP’s + CEO

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I-Day 1

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Presenter
Presentation Notes
Three tracks Intention to try many things Track 1 – fist click Idea generator Ideas blog Contributers Signup Track 2 – second click On the I-Day Ideation of selected idea Produce a sales pitch + business canvas Track 2 Track for paticipants that did not select an idea Assigned to popular idea from the blog Ideate on the day Produce an sales pitch + business canvas Track 3 If you want to work on something for yourself Need permission from PL Must present result to PL Facilitators Late addition Venture capitalists VP’s + CEO

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It did not work Very few discussions Missing culture for ideation

Ideation phase

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Facilitation of groups Trained facilitators Have a good toolbox Business canvas Game storming

Facilitation

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The business model canvas

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The story

I-Day 1 I-Day 2 I-Day 3

User Driven Innovation

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Approaches to innovation

Organizational InnovationProcess

InnovationProduct

InnovationKN

Michael Holm (CEO)

Knowledge Network(s)

Presenter
Presentation Notes
What we tried And what CEO really had in mind

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Approaches to innovation

Organizational InnovationProcess

InnovationProduct

InnovationKN

Michael Holm (CEO)

Knowledge Network(s)

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Advanced facilitation course Defined reference process

Pre-allocation of facilitator to team Meeting before I-Day Explain agenda for the day

Facilitation

Open Explore Close

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I-Day 2

VP

Own Idea

Owner

!?

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I-Day 2

VP

Own Idea

Owner

!?

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5 challenges

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I-Day 2

VP

Own Idea

Owner

!?

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5 challenges Ideation track

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I-Day 2

VP

Own Idea

Owner

!?

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5 challenges

Entrepreneur track

Ideation track

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I-Day 2

VP

Own Idea

Owner

!?

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5 challenges

Entrepreneur track

Ideation track

Gates

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Executed for I-Day 2

I-Day 2

VP

Own Idea

Owner

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Involve management early They must know the plan and

have influence on it Make clear what is in it for

them

Real sponsors must be present Challenges must be very good Ensure a shared vision by all organizers

Lessons learned

I-Day 2

VP

Own Idea

Owner

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The story

I-Day 1 I-Day 2 I-Day 3

Customer Driven Innovation

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Software value chain

Product backlog

Sprint backlog Sprint Working

softwareProduct Line

Owner

Customer Problem solving

software

Market leading product

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Product Value chain

Product backlog

Sprint backlog Sprint Working

software

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Product Value chain

Product backlog

Sprint backlog Sprint Working

software

How do we create the backlog?

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Product Value chain

Product backlog

Sprint backlog Sprint Working

software

How do we create the backlog?

What if the software does not solve a problem ?

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Hierarchy of abstractions

Mission Values

Philosophy, value for others, Reason for production

Guidelines, direction, Style and intent

Product principles, abstract form and function

Product details, materials, production processes

Vision Q ualities

Principle Concept

Concrete P roduct

Abstract

Concrete

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MissionValues

Philosiphy, value for others,Reason for production

Guidelines, direction,Style and intent

Product principles, abstract form and function

Product details, materials, production processes

VisionQualities

PrincipleConcept

Concrete Product

Abstract

Concrete

Problem orientated innovation

Challenge

Muligheder Possibilities

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MissionValues

Philosiphy, value for others,Reason for production

Guidelines, direction,Style and intent

Product principles, abstract form and function

Product details, materials, production processes

VisionQualities

PrincipleConcept

Concrete Product

Abstract

Concrete

Problem orientated innovation

Problems

Muligheder Possibilities

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MissionValues

Philosiphy, value for others,Reason for production

Guidelines, direction,Style and intent

Product principles, abstract form and function

Product details, materials, production processes

VisionQualities

PrincipleConcept

Concrete Product

Abstract

Concrete

Problems

Problem orientated innovation

Muligheder Possibilities

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MissionValues

Philosiphy, value for others,Reason for production

Guidelines, direction,Style and intent

Product principles, abstract form and function

Product details, materials, production processes

VisionQualities

PrincipleConcept

Concrete Product

Abstract

Concrete

Problems

Problem orientated innovation

Muligheder Possibilities

Test other possibilities

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MissionValues

Philosiphy, value for others,Reason for production

Guidelines, direction,Style and intent

Product principles, abstract form and function

Product details, materials, production processes

VisionQualities

PrincipleConcept

Concrete Product

Abstract

Concrete

Problems

Problem orientated innovation

Muligheder Possibilities

Repeat process

Test other possibilities

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MissionValues

Philosiphy, value for others,Reason for production

Guidelines, direction,Style and intent

Product principles, abstract form and function

Product details, materials, production processes

VisionQualities

PrincipleConcept

Concrete Product

Abstract

Concrete

Problems

Problem orientated innovation

Muligheder Possibilities

Repeat process

Test other possibilities

Refine idea

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The story

I-Day 1 I-Day 2 I-Day 3

User Driven Innovation

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Customer involvement

sponsor or coach

problem owner

Customer

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Innovation is important

Innovation is difficult – it requires practice

Be sure to have the necessary commitment from management

Have trained facilitators

Be sure to have the real sponsors participating

Takeaway’s

I-Day N

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Michael Holm(CEO)

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Comments & questions

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Literature

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For more information about Systematic’s I-Day

and how we work, please visit

systematic.com

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