Linkedin on Linkedin

LinkedIn Confidential ©2013 All Rights Reserved

How LinkedIn Uses LinkedIn for Social Selling

The world’s largest professional network

As of September 30, 2012

200M+Members Worldwide

Growing at approximately two members per second

1

>2.6M

>8M1

1

Company Pages

Decision Makers

>2B1

Member Updates per Week

The power of LinkedIn’s network effects

Criticalmassof data

Relevant and valuable

products and services Technology

platform

Member growth and engagement

Social SellingConvergence of marketing and sales

5

Engage

with Content• Status Updates• Content Ads

Attract an Audience• Targeted Media• Followers

Create a

Presence• Company Page • Groups

Social Marketing

AMPLIFY

Followers, Status Updates, Plugins, Sharing, Recommendation Ads

ANALYZE AND REFINEData, Insights and Analytics

6

Navigate Best Path• Networks• TeamLink

Know What to Say• Insights• Updates/Signals

Find Right

Person• Adv. Search• Groups & Signals

Social Selling

AMPLIFY

Followers, Status Updates, Plugins, Sharing, Recommendations

ANALYZE AND REFINEDashboards, Insights

Social Selling in PracticeEvan Klein, Account Exec at LinkedIn

LinkedIn Confidential ©2013 All Rights Reserved 8

Social Selling ToolsSocial data leads to insights

Social data can surface insights in several areas

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Who they are…

NameBackground

InterestsCompany

Whom do they know…

Inside/Outside CompanyIn Industry

By GeographyRecommendations

What are they doing…

New ConnectionsActivity UpdatesAdding to Profile

What are prospects & customers likely to want to do in the future?

Social Selling Index

11

Ranks and tracks company utilization of LinkedIn as a social

selling tool.

• Visibility into company’s social

selling activities

• Identify opportunities fro

improvement

• Benchmark companies against

peers and competitors

Social Proximity Index

12

Assigns new leads and opportunities to sales professionals

based upon their relationships.

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn Sales Solutions

• Website: http://sales.linkedin.com

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• Twitter: @LinkedInSelling

• LinkedIn Group: LinkedIn Sales Solutions